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All Journal Jurnal Pengabdian Magister Pendidikan IPA El-Mubarak: Islamic Studies Journal
Sabila Rahmadani
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Media Sosial dalam Perluasan Jangkauan Pasar bagi Produk Usaha Kecil Desa Kuripan Timur abd.rahman syarif syarif; Sabila Rahmadani; Karomatul Ulya; Ni Ketut Trisnati Ardiantari; Shaufi Kartika Ningrum; Intan Novia Rosiana; Muliana Islami; Yuni Maulida Afifah S.R; Moch. Hisyam Almusalli; Reiki Dwi Wahyu; I Ketut Budastra
Jurnal Pengabdian Magister Pendidikan IPA Vol 5 No 3 (2022): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.503 KB) | DOI: 10.29303/jpmpi.v4i3.2026

Abstract

Kuripan Timur Village, Kuripan District, Lombok Barat Regency is a village where most of the people work in agriculture and as an entrepreneur. The community as business actors has not been able to reach consumers widely due to a lack of knowledge about digitalbased media/media that is able to promote the products of local entrepreneurs. To develop Small and Medium Enterprise (UMKM) owned by residents of Kuripan Timur community, it is necessary to take action in promoting their products using social media, especially related to digital marketing. In this activity, people there are not only introduced but also trained in using social media which will make it easier to market products. In addition, people are equipped with procedures for editing pamphlets to be promoted on social media with an easy-to-use app. The assistance is carried out to ensure the community'sunderstanding on how to use social media and the application used to make pamphlets. Keywords: Eastern Kuripan’s People, Digital Matketing, Mikro Small and Medium Engerprises
Persepsi dan Motivasi Generasi Z dalam Membaya Zakat Secara Digital Muhammad Arief; Muhammad Arkan; Dinda Amelia; Sabila Rahmadani; Deby Anora
El-Mubarak: Islamic Studies Journal Vol. 3 No. 1 (2026): El-Mubarak - Islamic Studies Journal
Publisher : CV. Cendekiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/emisja.v3i1.708

Abstract

The development of digital technology has transformed various aspects of society, including the way zakat payments are conducted through online platforms. Generation Z, as a generation that has grown up in the internet era, demonstrates a strong tendency to utilize digital services, including online zakat payments. This study aims to analyze the perceptions and motivations of Generation Z in paying zakat through digital platforms in Indonesia. The research employs a descriptive qualitative method using the Theory of Planned Behavior (TPB) proposed by Icek Ajzen as the analytical framework. Data were collected through in-depth interviews, observations, and documentation involving Generation Z informants who had previously used digital zakat services. Data analysis was conducted using the interactive model developed by Matthew B. Miles and A. Michael Huberman. The findings reveal that Generation Z holds positive perceptions of digital zakat services, considering them practical, efficient, flexible, and easily accessible via smartphones. Their motivation to use digital zakat services is influenced by religious awareness, social concern, social media exposure, and the growing culture of cashless transactions. Nevertheless, concerns regarding data security and platform transparency remain significant barriers to the adoption of digital zakat services.
Co-Authors abd.rahman syarif syarif Deby Anora Dinda Amelia I Ketut Budastra Intan Novia Rosiana Karomatul Ulya Moch. Hisyam Almusalli Muhammad Arief Muhammad Arkan Muliana Islami Ni Ketut Trisnati Ardiantari Reiki Dwi Wahyu Shaufi Kartika Ningrum Yuni Maulida Afifah S.R