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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Abdimas Sangkabira Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Sustainable : Jurnal Akuntansi Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Pepadu Jurnal Abdimas Independen Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Mahasiswa Akuntansi ZEBMAR Jurnal Zentrum Mengabdi
Victoria Kusumaningtyas Priyambodo
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN DIGITAL MARKETING DALAM RANGKA MENINGKATKAN KAPASITAS UMKM DI KOTA MATARAM Tri Hanani; Wulandari Agustiningsih; Paradisa Sukma; Novia Rizki; Victoria Kusumaningtyas Priyambodo
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 2 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v%vi%i.2110

Abstract

The rapid development of digital technology in the business world is compelling entrepreneurs, particularly SMEs, to adapt by leveraging digital marketing to enhance their competitiveness. This study aims to improve the knowledge and skills of SME entrepreneurs in Mataram City in utilizing digital marketing as a marketing strategy. The method used was a participatory training approach consisting of planning, training material development, dissemination, training implementation, and evaluation, involving 18 SME operators from various sectors. The results of the activity showed that the training went well and had a positive impact on participants’ understanding, with 80% of participants stating they fully understood the material presented and 20% stating they understood it reasonably well, and they began to gain insights into the application of digital marketing for their businesses. The conclusion of this study indicates that digital marketing training is effective in enhancing the knowledge and skills of SMEs, although there are still technical implementation challenges, such as limitations in content creation capabilities and human resources. Therefore, more intensive and practice-based follow-up training is required. ABSTRAKPerkembangan teknologi digital dalam dunia bisnis semakin pesat dan menuntut pelaku usaha, khususnya UMKM, untuk mampu beradaptasi melalui pemanfaatan digital marketing guna meningkatkan daya saing. Penelitian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM di Kota Mataram dalam memanfaatkan digital marketing sebagai strategi pemasaran. Metode yang digunakan adalah pendekatan pelatihan partisipatif yang terdiri atas tahap perencanaan, pengembangan media pelatihan, sosialisasi, pelaksanaan pelatihan, serta evaluasi, dengan melibatkan 18 pelaku UMKM dari berbagai sektor. Hasil kegiatan menunjukkan bahwa pelatihan berjalan dengan baik dan memberikan dampak positif terhadap pemahaman peserta, di mana sebanyak 80% peserta menyatakan sangat memahami materi yang disampaikan dan 20% menyatakan cukup memahami, serta mulai memiliki wawasan dalam penerapan digital marketing untuk usaha mereka. Kesimpulan dari penelitian ini menunjukkan bahwa pelatihan digital marketing efektif dalam meningkatkan kapasitas pengetahuan dan keterampilan UMKM, meskipun masih terdapat kendala dalam implementasi teknis seperti keterbatasan kemampuan pembuatan konten dan sumber daya manusia, sehingga diperlukan pelatihan lanjutan yang lebih intensif dan berbasis praktik.
Fintech Revolution: The Impact of Using Financial Technology on MSME Business Growth Through Financial Management Efficiency Paradisa Sukma; Victoria Kusumaningtyas Priyambodo; Novia Rizki; Ni Gusti Ayu Wiranti Devi
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1416

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) are vital to economic growth, but they often encounter a number of challenges, including poor financial management and restricted access to financing. This study aims to examine the influence of financial technology (fintech) adoption on MSME growth on Lombok Island, Indonesia, with financial management efficiency as a mediating variable. The study was conducted on 103 MSMEs and analyzed using the Partial Least Squares (PLS) method. The findings show that using fintech greatly increases MSME financial efficiency, and that increased financial efficiency has a favorable effect on company expansion. However, there was no correlation between the expansion of MSME and the use of fintech. These results demonstrate that the association between fintech adoption and MSME growth is significantly mediated by financial efficiency. Therefore, MSMEs must concentrate on using fintech to increase internal financial management efficiency if they want to reap the full benefits of this technology.
SOSIALISASI PENGELOLAAN KEUANGAN DAN INVESTASI CERDAS BAGI GEN Z DI MATARAM Nungki Kartikasari; Suparlan Suparlan; Victoria Kusumaningtyas Priyambodo; Novia Rizki; Ahmad Hadi Yamani; Dina Sabina Fatmawati
Jurnal Pepadu Vol 7 No 1 (2026): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v7i1.8908

Abstract

Generasi Z di Pulau Lombok memiliki potensi besar untuk menjadi agen perubahan dalam literasi keuangan. Namun, rendahnya pengetahuan terkait pengelolaan keuangan dan investasi sering kali menjadi hambatan. Program ini bertujuan untuk meningkatkan literasi keuangan dan investasi melalui sosialisasi, pelatihan, dan pendampingan berbasis teknologi. Metode yang digunakan meliputi edukasi interaktif, simulasi investasi, dan pengenalan aplikasi keuangan digital. Kegiatan dilaksanakan selama satu hari pada tanggal 19 Agustus 2025 di SMAN 6 Mataram dengan 31 orang siswa dan 1 orang guru pendamping. Kegiatan berjalan tepat waktu dan cukup interaktif menunjukkan bahwa siswa cukup antusias mengikuti kegiatan pengabdian. Hasil kegiatan ini telah memenuhi target yang mencakup peningkatan literasi keuangan sebesar 10% di kalangan 30 peserta dan penyelesaian modul digital dalam enam bulan. Dengan pendekatan ini, Gen Z Lombok mampu menerapkan pengelolaan keuangan dan investasi yang lebih cerdas untuk mendukung masa depan yang mandiri secara finansial.
Peningkatan Financial Awareness melalui Pelatihan Manajemen Keuangan Metode Kakeibo pada Guru PAUD Kota Mataram Tri Hanani; Sri Pancawati Martiningsih; Biana Adha Inapty; Victoria Kusumaningtyas Priyambodo; Baiq Nadia Arny Pujana
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i3.5470

Abstract

Pelatihan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan manajemen keuangan Guru PAUD di Kota Mataram khususnya dengan metode Kakeibo. Metode impelementasi kegiatan pengabdian terdiri dari beberapa tahapan, yaitu: perencanaan, pembuatan media, sosialisasi program, pelaksanaan pelatihan dan evaluasi. Kegiatan dilaksanakan selama satu hari pada tanggal 25 Juli 2025 dengan melibatkan delapan Guru PAUD Kota Mataram. Rangkaian kegiatan pelatihan terdiri atas beberapa sesi, yaitu: sesi penyampaian materi, latihan studi kasus, diskusi serta tanya jawab dan terkahir evaluasi. Pelatihan ini menitikberatkan pada pemberian motivasi pentingnya menumbuhkan financial awareness, pengenalan metode keuangan Kakeibo, praktek pengklasifikasian pengeluaran ke dalam empat klasifikasi Kakeibo dan diskusi. Secara garis besar, hasil kegaiatan menunjukkan bila peserta mampu melakukan pengklasifikasian pengeluaran bulanan secara sederhana ke dalam empat kategori, yaitu: survival, extra, cultural dan keinginan. Antusiasme peserta juga nampak selama kegiatan diskusi, dimana peserta menceritakan kendala yang dialami dalam melaukan pengelolaan keuangan bulanan. Secara garis besar, program ini diharapkan mampu menjadi salah satu upaya menguatkan financial awareness Guru PAUD di Kota Mataram terutama dengan penerapan metode Kakeibo untuk mencatat pengeluaran dan pemasukan bulanan.
Penggunaan Teknologi Informasi Dalam Peningkatan Kualitas Laporan Keuangan Pemerintah Wulandari Agustiningsih; Victoria Kusumaningtyas Priyambodo; Ni Gusti Ayu Wiranti Devi
Zentrum Economic, Business, Management, Accounting Research Vol. 3 No. 1 (2025): ZEBMAR, March 2025
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/2e04ar21

Abstract

This study aims to evaluate the impact of information technology utilization on the improvement of the quality of government financial reports. The method employed is the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Out of a total of 95 identified articles, 23 studies met the inclusion criteria for further analysis. The results indicate that information technology has a significant influence on the quality of government financial reporting, in terms of timeliness, reporting accountability, and efficiency. This research recommends enhancing technological capabilities to strengthen the quality of financial reporting in the public sector.
Menilai Kinerja Keuangan Pemerintah Kabupaten Bolaang Mongondow Utara Tahun 2023-2024 Rabiatul Adawiyah; Victoria Kusumaningtyas Priyambodo; Wulandari Agustiningsih
Zentrum Economic, Business, Management, Accounting Research Vol. 4 No. 2 (2026): ZEBMAR, June 2026
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/0kbdjj51

Abstract

Local financial management within the framework of regional autonomy demands accountability and comprehensive performance measurement. This study aims to assess and analyze the financial performance of the Local Government of Bolaang Mongondow Utara Regency for the 2023–2024 fiscal years. Utilizing a descriptive quantitative research design, the performance evaluation adopts the financial condition framework developed by Ritonga (2014), which encompasses short-term solvency, budgetary solvency, long-term solvency, financial flexibility, financial independence, and service solvency. The results reveal a significant downward trend in liquidity and fiscal flexibility from 2023 to 2024. Short-term solvency weakened drastically due to a sharp decline in cash and receivables, while budgetary solvency indicated that total regional expenditure exceeded total revenue in 2024. Conversely, the long-term financial position remains highly secure as there are no long-term liabilities. However, the level of financial independence is remarkably low, with Regional Original Revenue (PAD) contributing less than 5%, confirming a severe reliance on central government transfer funds. The implications of this research emphasise the urgent need for operational expenditure efficiency and the optimisation of local revenue sources to foster sustainable fiscal capacity.
Sosialisasi Positif Bersosial Media Pada Generasi Milenial di SMPN 15 Mataram Novia Rizki; Tri Hanani; Victoria Kusumaningtyas Priyambodo; Wulandari Agustiningsih
Jurnal Zentrum Mengabdi Vol. 1 No. 1 (2024): Zentrum Mengabdi, May 2024
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/j2sph398

Abstract

Social media activities are activities that cannot be separated from daily life, especially for teenagers. Social media activities have positive and negative impacts. Service activities were carried out at SMPN 15 Mataram. The material presented includes the positive and negative impacts of social media on teenagers' lives, things they can and cannot do on social media, and the duration of social media use. The team emphasized that social media activities must be carried out as necessary, because when they are teenagers they have to learn more than playing on social media.
Pemungutan Retribusi Sewa Tanah Di Lombok Timur Muhammad Muzaki; Victoria Kusumaningtyas Priyambodo; Lalu Andika Noviawan; Nadia Nuril Ferdaus; Nungki Kartikasari; Wulandari Agustiningsih
Jurnal Zentrum Mengabdi Vol. 1 No. 2 (2024): Zentrum Mengabdi, November 2024
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/qdg6n594

Abstract

The collection of land rent levies is a strategic effort to increase Local Revenue (PAD), which supports regional development and public services. This community service activity aims to implement the collection of land rent levies in the East Lombok region, while also examining the tariff collection mechanism, applicable sanctions, and relevant regulations. This activity is expected to improve taxpayer compliance in paying land rent levies and to enhance regional revenue in East Lombok. Additionally, it provides practical insights into enforcement mechanisms and strategies used to increase tax compliance, including effective communication of information, professional handling of questions or complaints, and fostering good relationships with taxpayers to promote compliance.
Pelatihan Penulisan Artikel Ilmiah Untuk Mahasiswa di Kota Mataram Tri Hanani; Novia Rizki; Paradisa Sukma; Wulandari Agustiningsih; Nungki Kartikasari; Victoria Kusumaningtyas Priyambodo
Jurnal Zentrum Mengabdi Vol. 2 No. 1 (2025): Zentrum Mengabdi, May 2025
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/av9pdg51

Abstract

The ability to write scientific articles is one of the important skills to be mastered by students. Unfortunately, there are still many students in Mataram City who have difficulty writing scientific articles. This community service activity aims to carry out scientific article writing training for students in Mataram City. This activity took place online well and smoothly and was attended by 25 students and filled by two speakers. This activity is expected to increase students' knowledge and insight regarding writing scientific articles. This activity provides practical insight into finding credible references, using applications for reference management, how to choose journals for publication of scientific articles, both in reputable national journals and reputable international journals.
Pembekalan Mahasiswa Magang Hotel Area Khusus Pariwisata di Pulau Lombok Novia Rizki; Victoria Kusumaningtyas Priyambodo; Nungki Kartikasari; Wulandari Agustiningsih; Tri Hanani
Jurnal Zentrum Mengabdi Vol. 2 No. 1 (2025): Zentrum Mengabdi, May 2025
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/bj3nmy22

Abstract

This community service activity aims to provide preparation for students who will carry out an internship program in the hotel industry. This preparation is designed to improve students' readiness to face the real world of work, especially in the hotel sector which highly demands competence, professionalism, and mastery of soft skills and hard skills. The preparation material includes an understanding of the general overview of the hotel business, work ethics, attitude and appearance. This activity is carried out through lecture and question and answer methods. The results of the activity show that students gain a better understanding of the hotel business and are ready to apply ethics, attitudes and appearance according to the material presented.
Co-Authors Ahmad Hadi Yamani Ahmad Zaenal Wafik Baiq Fantri Safarinda Takwani Baiq Nadia Arny Pujana Bernawati, Yustrida Biana Adha Inapty, Biana Adha Dina Sabina Fatmawati Dwi Hasmi Sulistiani Fadiya Utami Fhina Marisya Putri Intan Juwita Hartini Lalu Andika Noviawan M. Ali Azis Hasan Rizki Muhammad Muzaki Muhammad Raihan Mubaraq Nadia Nuril Ferdaus Ni Gusti Ayu Wiranti Devi Novia Rizki Novia Rizki Novia Rizki Nungki Kartikasari Nungki Kartikasari Paradisa Sukma Rabiatul Adawiyah Rr. Sri Pancawati Martiningsih Sri Pancawati Martiningsih Suparlan . Tri Hanani Tri Hanani Wulandari Agustiningsih Zihaddiah Fitri Azzahra