Yunita Hasrina
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Hubungan Kinerja Karyawan Terhadap Kepuasan Konsumen Pada Perusahaan PDAM Tirta Betuah Cabang Sembawa Yunita Hasrina
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 9 No 2 (2019): MAJALAH ILMIAH MANAJEMEN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.023 KB) | DOI: 10.58437/mim.v9i2.3

Abstract

This study aims to identify and analyze Relationship of Employee Performance to Consumer Satisfaction in the Tirta Betuah PDAM Sembawa Branch Company. The variables used in this study is the employee performance and consumer satisfaction.The analytic technique used in this research is simple regression analysis, in this research found that r = 0.0254 which means the relationship between employee work performance and customer satisfaction is very low, based on the results of hypothesis testing shows that there is no relationship between employee work performance with customer satisfaction as indicated by the value a = 0.05 <of the value of t arithmetic / P-Value (0.904) means that H0 is received which indicates that employee performance has no relationship to customer satisfaction
Digital Transformation in Energy Sector: Impact of Mandatory Cashless Payments on Customer Satisfaction Angga Yuandri; Yunita Hasrina
Journal Of Economic Cluster Vol. 2 No. 2 (2025): JoEC: Journal of Economic Cluster
Publisher : CV. Era Digital Nusantara

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Abstract

Public sector digitalization has driven the transformation to cashless payment systems to enhance operational efficiency. However, mandatory technology adoption in emerging economies often faces adaptation challenges affecting service perception. This study aims to analyze the impact of mandatory cashless payments on customer satisfaction in the energy retail sector. Using a quantitative approach, data were gathered from 80 MyPertamina users in the satellite region of South Sumatra. Simple linear regression analysis reveals that the cashless system significantly and positively impacts customer satisfaction (R2 = 0.700). The findings confirm that digital transaction efficiency and security are primary satisfaction drivers, despite the mandatory nature of the system. Theoretically, this study contributes to technology adoption literature by proving that reliable digital infrastructure is key to customer loyalty in emerging economies. Managerially, it suggests integrating customer education and application stability to mitigate digital transition barriers in the energy sector.