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All Journal Jurnal Dimensi DKV Seni Rupa dan Desain Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Nugroho Widya Prio Utomo
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PERANCANGAN IDENTITAS VISUAL DAN MEDIA PROMOSI GRIYA SARANA LABEL Richi Fenus Yoselinus; Irwan Harnoko; Nugroho Widya Prio Utomo
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 7 No. 2 (2022): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.002 KB) | DOI: 10.25105/jdd.v7i2.12474

Abstract

Griya Sarana Label berdiri sejak 1990, Perusahaan ini adalah perusahaan yang menawarkan jasa pencetakan label. Perusahaan ini berkembang dengan menjual jasa percetakan label ke perusahaan lain yang membutuhkan label dalam jumlah yang banyak. Penulis mendapati masalah terhadap kemampuan Griya Sarana Label dalam mempromosikan jasa yang ditawarkan perusahaan tersebut sampai saat ini, Griya Sarana Label tidak memiliki identitas visual dan media promosi di platform media sosial dan sejak awal berdiri Griya Sarana Label masih mengandalkan promosi dari mulut ke mulut. Dewasa ini merancang identitas visual dan media promosi sangatlah dibutuhkan untuk sebuah perusahaan untuk dapat berkembang. Oleh karena itu perancangan media promosi yang layak melalui media sosial perlu dibentuk sebaik-baiknya. Tujuan penulis membuat penulisan ini untuk merancang identitas visual dan media promosi yang terstruktur dan menggunakan media daring sebagai sarana promosi yang efektif dan desain yang menarik untuk dapat bersaing di dalam pasar. Metode yang dilakukan pada perancangan ini adalah wawancara dan observasi dan pada akhir, penulis melakukan pameran di Summarecon Mal Serpong.
ANALOGI DAN METAFORA DALAM IKLAN KREATIF (STUDI KASUS: KAMPANYE UNIVERSITAS) Irwan Harnoko; Nugroho Widya Prio Utomo; Agung Zainal Muttakin Raden
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 9 No. 1 (2024): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v9i1.17597

Abstract

AbstractAnalogies and Metaphors in Creative Advertising (Case Study: University Campaign). Visual communication design plays a crucial role in conveying a strong and compelling message to the audience. This research reviews the work of students of the Campaign Design course at Pradita University, who faced the challenge of differentiating themselves from their competitors with parity advertising. The method used is a qualitative method using Mario Pricken's metaphor and analogy approach. The results of this analysis found that some of the student works were appropriate in applying metaphors and analogies, but other works were less appropriate in applying metaphors and analogies to advertising works.Keywords: analogy, metaphor, campaign design, university campaign, advertising AbstrakAnalogi dan Metafora Dalam Iklan Kreatif (Studi Kasus: Kampanye Universitas). Desain komunikasi visual memainkan peran krusial dalam menyampaikan pesan yang kuat dan menarik bagi khalayak. Penelitian ini mengulas hasil karya mahasiswa mata kuliah Desain Kampanye di Universitas Pradita, yang menghadapi tantangan dalam membedakan diri dari pesaingnya dengan iklan paritas. Metode yang digunakan adalah metode kualitatif dengan menggunakan pendekatan metafora dan analogi dari Mario Pricken. Hasil dari analisis ini ditemukan bahwa karya-karya mahasiswa tersebut beberapa sudah sesuai penerapan metafora dan analogi, namun karya lain kurang tepat dalam menerapkan metafora dan analogi pada karya iklan.Kata kunci: analogi, metafora, desain kampanye, kampanye universitas, iklan  
Perancangan Board Game Sebagai Media Untuk Melestarikan Kue Tradisional Nusantara Kepada Anak-Anak Grasella Davina Audria; Irwan Harnoko; Nugroho Widya Prio Utomo
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1899

Abstract

Indonesia has a variety of traditional Nusantara cakes that are not only unique, but also appetizing. However, along with the development of the times, traditional Nusantara cakes are increasingly rare. Only a handful of sellers are still loyal to selling these snacks. One of the reasons for the decline in the popularity of these traditional cakes is the growing perception among the public, especially children, who consider these cakes "old-fashioned." Many elementary school-aged children are now more interested in modern snacks, such as donuts, cakes, or candy, than traditional cakes such as klepon, onde-onde, or layered cakes. Therefore, this study aims to design a board game as a fun and educational interactive media, with the hope of introducing and preserving traditional Nusantara cakes to children aged 8-11 years. The methods used in this study include an in-depth analysis of relevant traditional cakes, development of game mechanics that are appropriate to the target age, and prototype trials to see children's responses and involvement in this game. Thus, this research is expected to provide a significant contribution to efforts to preserve culture while promoting a deeper understanding of the culinary richness of the archipelago among the younger generation, so that this tradition can continue to be passed down from one generation to the next.
KONSISTENSI PENGGUNAAN BRAND GUIDELINES PADA MATERI PROMOSI DI PERGURUAN TINGGI SWASTA: The Consistency of Using Brand Guidelines in Private University's Promotional Materials Irwan Harnoko; Nugroho Widya Prio Utomo; Agung Zainal Muttakin Raden
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 10 No. 1 (2025): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v10.i1.22593

Abstract

The Consistency of Using Brand Guidelines in Private University's Promotional Materials. Brand identity consistency is a crucial factor in building brand image and consumer loyalty. This study examines the implementation of brand guidelines at Pradita University by analyzing promotional materials based on visual elements such as typography, color, and graphic elements. Observations reveal inconsistencies with the brand guidelines, particularly in the use of typefaces, background colors, and graphic elements. Titillium, the designated standard font, is not consistently applied and is often replaced by decorative and script fonts. The university’s signature green color is also frequently substituted with orange. These inconsistencies risk weakening the university's brand identity. Strict adherence to brand guidelines is essential to maintain visual identity uniformity, enhance memorability, and strengthen the university's image and reputation in the long term.
Co-Authors Agung Zainal Muttakin Raden Grasella Davina Audria Irwan Harnoko Richi Fenus Yoselinus