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All Journal Engineering and Technology International Journal (EATIJ)
Ariraya Sulistya
Kementerian Energi dan Sumber Daya Mineral
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Rencana Strategis Bisnis Jualan Online di Masa Pandemi Covid-19: Online Selling Business Strategic Plan in the Covid-19 Pandemic Period Budi Harto; Kasmanto Rinaldi; Ariraya Sulistya
Engineering and Technology International Journal Vol 3 No 03 (2021): Engineering and Technology International Journal (EATIJ)
Publisher : YCMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.852 KB) | DOI: 10.55642/eatij.v3i03.102

Abstract

Online business is currently growing rapidly. This is because shopping online makes the limitations of distance, time, and cost easily overcome. There are many factors that influence someone to shop online, ranging from lower costs, quality of goods, trust, consumer perceptions of risk, to other factors. The purpose of this study was to analyze the effect of risk perception, consumer involvement and consumer trust on consumer buying interest online.
Co-Authors Budi Harto Kasmanto Rinaldi