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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Engineering and Technology International Journal (EATIJ) West Science Business and Management
Budi Harto
Universitas Pendidikan Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Optimizing the brand awareness of Gaia Daily and Zuist Leather MSME through the Go online system Budi Harto; Ning Wahyuni; Teti Sumarni
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2021)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jp.v5i1.2944

Abstract

In the current era, where information is absorbed and moved as fast as it is today, every effort needs to keep up with technology development. This program can help existing efforts to help build brand awareness in the public's eyes, find new markets or customers, and increase sales. GAIA Daily and Zuist Leather, as one of the MSMEs in Bandung Indonesia, need this program to increase brand awareness and find new markets. This optimization activity by (1) Providing training on the Internet and its benefits for marketing purposes by doing marketing planning; (2) Provide social media management training such as Instagram and Facebook; (3) Provide training on advertising on social media through Instagram Ads and Facebook Ads. GAIA Daily and Zuist Leather Genuine Leather have been proven by the Go Online System that has been done through Social Media. The results are very good, where Gaia Daily and Zuist Leather Genuine Leather social media has gained market reach and new potential consumers as many as 1,157,119 people from the online platforms used today. This can help MSMEs GAIA Daily and Zuist Leather Genuine Leather increase sales turnover while raising brand awareness in the eyes of its regular consumers.
Strategi Marketing Belah Doeren Melalui Digital Marketing Terhadap Keputusan Pembelian Dimediasi Brand Image Budi Harto; Abdul Rozak; Arief Yanto Rukmana
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 7 No 1 (2021): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2021
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v7i1.546

Abstract

Semakin banyak penyedia atau produsen produk dan jasa berimplikasi terhadap konsumen semakin selektif dalam memiliki produk maupun jasa. Banyaknya pilihan produk dan jasa, konsumen melakukan pencarian informasi dan memilih brand yang lebih dikenal oleh masyarakat sehingga mempengaruhi keputusan pembelian. Penelitian secara empiris ini bertujuan untuk menguji dan membuktikan pengaruh strategi marketing melalui digital marketing terhadap keputusan pembelian dimana variabel brand image merupakan mediasi. Data dikumpulkan dengan menggunakan teknik purposes sampling dimana 350 responden yang bertransaksi di Belah Doeren Bandung. Berdasarkan hasil analisis linier berganda dan sobel test menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dan brand image (sebagai variabel moderasi) dapat memperkuat atau meningkatkan pengaruh variabel Digital Marketing terhadap variabel keputusan pembelian.
Analisa Kebijakan Pemerintah Dalam Bidang Moneter Guna Meningkatkan Kualitas Indeks Harga Saham Gabungan Di Bursa Efek Panji Pramuditha; Budi Harto
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 8 No 1 (2022): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2022
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/jrak.v8i1.655

Abstract

The JCI is considered as a part of economic development tools that have erratic fluctuations, this uncertainty is stabilized by the monetary policy pursued by the government in which this policy will react to the shift in the JCI towards positive or negative. This monetary policy will regulate, among others, interest rates, inflation, and the money supply. This study aims to determine whether this monetary policy has an impact on the JCI or does not actually have any effect. The method used is descriptive method which describes the condition of the object to be studied. This study shows that a decrease in interest rates has an impact on the JCI and a different effect from the money supply in Indonesia which is considered not to have a significant effect on inflation so that it does not make the JCI experience a shift or change in investor investment patterns.
Rencana Strategis Bisnis Jualan Online di Masa Pandemi Covid-19: Online Selling Business Strategic Plan in the Covid-19 Pandemic Period Budi Harto; Kasmanto Rinaldi; Ariraya Sulistya
Engineering and Technology International Journal Vol 3 No 03 (2021): Engineering and Technology International Journal (EATIJ)
Publisher : YCMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.852 KB) | DOI: 10.55642/eatij.v3i03.102

Abstract

Online business is currently growing rapidly. This is because shopping online makes the limitations of distance, time, and cost easily overcome. There are many factors that influence someone to shop online, ranging from lower costs, quality of goods, trust, consumer perceptions of risk, to other factors. The purpose of this study was to analyze the effect of risk perception, consumer involvement and consumer trust on consumer buying interest online.
Optimizing the Role of Business Incubators in Higher Education: A Review of Supporting Factors and Barriers Arief Yanto Rukmana; Ridma Meltareza; Budi Harto; Oom Komalasari; Nining Harnani
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.96

Abstract

This research paper explores the role of business incubators in higher education at a university in West Java, focusing on the review of supporting and barrier factors. The study adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. The findings highlight the importance of supporting factors such as access to resources, mentoring and expertise, networking opportunities, and funding support. Conversely, barrier factors include lack of funding and resources, limited access to mentoring and expertise, ineffective networking opportunities, institutional and policy constraints, and cultural and societal factors. The study provides valuable insights into optimizing the role of business incubators in higher education, emphasizing the need for adequate resources, effective mentoring, networking opportunities, supportive policies, and a favorable entrepreneurial culture.
Co-Authors Abdul Rozak Arief Yanto Rukmana Arief Yanto Rukmana Ariraya Sulistya Harnani, Nining Kasmanto Rinaldi Ning Wahyuni Oom Komalasari Panji Pramuditha Ridma Meltareza Sumarni, Teti