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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Indonesia Jurnal Manajemen Pemasaran JURNAL EKSBIS JMK Jurnal Manajemen dan Kewirausahaan Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ekonomi The Journal Gastronomy Tourism Jurnal Manajemen Maranatha
Burhanudin Burhanudin
Faculty Of Economics And Business , University Of Hayam Wuruk Perbanas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PERAN GUIDANCE SHOPPING AFFORDANCE PADA SOCIAL COMMERCE INTENTION Burhanudin; Faishol Baihaqi
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 12 No 2 (2022): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v12i2.32579

Abstract

Banyak konsumen tertarik untuk berbelanja melalui media sosial, namun penelitian mengenai social commerce intention pada konsumen Indonesia masih terbatas. Penelitian ini bertujuan untuk menguji pengaruh guidance shopping affordance terhadap social commerce intention secara langsung dan tidak langsung melalui trust in seller dan tust in social media. Survei kemudian dilakukan dan sebanyak 257 responden berpartisipasi pada survei tersebut. Penelitian ini menganalisis data dengan menggunakan model persamaan stuktural. Hasil analisis menunjukkan bahwa guidance shopping affordance secara langsung mempengaruhi trust in seller dan trust in social media. Penelitian ini selanjutnya menemukan guidance shopping affordance dan trust in seller serta trust in social media secara langsung mempengaruhi social commerce intention. Penelitian ini tidak menemukan trust in seller dan trust in social media memediasi pengaruh guidance shopping affordance terhadap social commerce intention. Temuan diatas menunjukkan bahwa penyedia platform belanja melalui media sosial perlu menyediakan panduan yang membuat konsumen mudah dalam menemukan produk yang dibutuhkan dan membelinya.
DETERMINANTS AND CONSEQUENCES OF TRUST IN SOCIAL MEDIA Maimona Noer Kamalia; Burhanudin Burhanudin
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Online shopping is currently a trend in Indonesian society. Rapid technological developments provide changes in consumer behavior in making purchasing decisions. An understanding of shopping intentions is very important to understand. This study aims to analyze the effect of guidance shopping affordance on social commerce intention and trust in social media platforms in the Indonesian context. The sampling technique used in this study is purposive sampling with the criteria that respondents have purchased products at TikTok Shop. Data retrieval was carried out online using google form with a total of 251 respondents, then data analysis was carried out using SEM (Structural Equation Modeling) analysis with Smart PLS version 3.0 to test instruments and hypotheses. The results of the study show that guidance shopping affordance is a determinant of trust in social media platforms and social commerce intention. This study further finds that social commerce intention is a consequence of trust in social media.
MASSTIGE PRODUCTS AND QUALITY OF LIFE Aurora Rahyu Fasya; Burhanudin Burhanudin
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The culinary world today is not only food that is in demand, drinks are also quite popular. Masstige stands for prestige for the masses and of Starbucks products fall into this category. This study aims to determine the effect of perceived service performance and minimalism on quality of life and in turn, purchase behavior. There were 302 customers of Starbucks participated in the study. The data was analyzed using SEM (Structural Equition Modeling). The results showed perceived service performance and minimalism had significant effects on quality of life and in turn, purchase behavior.
Strengthening Consumer Experience In Digital Economy Development Yuliana Cintya Jinus; Burhanudin Burhanudin
MediaTrend Vol 18, No 1 (2023): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v18i1.17579

Abstract

The development of the digital economy requires strengthening the consumer experience. This research was conducted by examining the relationship between digital economy security when shopping on ecommerce, output quality, customer utility, and the intention to recommend ecommerce to others. The survey was conducted at one of the ecommerce sites in Indonesia, namely Shopee, to test the above relationship and as many as 225 Shopee consumers were involved in the survey. The data collection method used in the study was to distribute questionnaires directly to the respondents. The collected data was then analyzed with a structural equation model. The results of the analysis show that digital economy security when shopping on ecommerce and output quality has a positive and significant effect on customer utility. Furthermore, customer utility has a significant positive effect on consumer recommendations. The results of this analysis indicate that ecommerce must always maintain transaction security and the quality of the output offered so as to provide utility to customers. This utility is important for the development of ecommerce because it encourages customers to recommend the ecommerce to other consumers.
Emotional Experience and Conative Loyalty: The Mediating Role of Revisit Intention Selfi Laela Sari; Burhanudin Burhanudin
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.10194

Abstract

This purpose of this study is to empirically investigate the influence of emotional experience and intention to revisit on conative loyalty, as well as the role of intention to revisit as a mediator between emotional experience and conative loyalty. The population of this research was the visitors of Sunan Ampel religious tourism, Surabaya, Indonesia. The data was analyzed using structural equation modeling. There were 267 respondents participated in this study. The findings show emotional experience has positive influences on both visitors’ conative loyalty and intention to revisit. Moreover, emotional experience influences conative loyalty through the mediation of revisit intention. The stronger the positive emotional experience perceived by visitors, the stronger their desire to return to the same location.
CRM CAPABILITIES DITINJAU DARI ORIENTASI PELANGGAN, CUSTOMER-CENTRIC ORGANIZATIONAL SYSTEM, CRM TECHNOLOGY TERHADAP SERTA DAMPAKNYA TERHADAP KEPUASAN DAN LOYALITAS Alam Winulang; Burhanudin Burhanudin
JURNAL EKBIS Vol 23 No 2 (2022): Jurnal Ekbis : Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

The purpose of this research is to analyze Customer Orientation, Customer-Centric Organizational System, CRM Technology to CRM Capabilities and Their Impact on Customer Satisfaction and Loyalty of PT Asuransi Jasa Indonesia. The population used is the customers of PT Asuransi Jasa Indonesia and the sampling technique is carried out using a purposive sampling technique as many as 130 respondents. This research is a correlation type using a quantitative method approach. The results showed that Customer Orientation had no significant effect on the CRM Capabilities variable, Customer-Centric Organizational System had a significant effect on the CRM Capabilities variable, CRM Technology had a significant effect on the CRM Capabilities variable, CRM Capabilities had no significant effect on Customer Satisfaction,
How Customer Engagement Leads to Word-of-Mouth and Continuance Intention? The Mediating Role of Satisfaction Burhanudin Burhanudin; Raden Roro Windy; Syed Muntasir Husain Bokhari
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4071

Abstract

With active participation from halal tourism visitors, managers can comprehend visitors’ needs and expectations. This information can be utilized to enhance services and adapt to tourism requirements. The purpose of this study is to examine the effect of customer engagement on satisfaction, as well as its effect on both continuance intention and word-of-mouth (WOM). Additionally, this study examines the mediation of satisfaction on the effect of customer engagement on continuance intention and the effect of customer engagement on WOM. A survey was conducted to test these effects, involving 250 visitors of Al-Aqsa Holy Tower Mosque, Kudus, Indonesia. Structural equation modeling was employed to analyze the data in this study. The analysis results reveal that customer engagement influences satisfaction, which subsequently affects WOM and continuance intention. In addition, satisfaction mediates the effect of customer engagement on continuance intention and the effect of customer engagement on WOM. These findings indicate that tourism managers can leverage customer engagement to sustain the development of their tourism industry.
Encouraging Trust In Social Media And Social Commerce Intention: Do Informational Support And Emotional Support Matter? Burhanudin Burhanudin; Riswandha Ramadhani; Rhea Ledesma-Gumasing
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5521

Abstract

Social media has transformed into social commerce; therefore, a greater understanding of social commerce is crucial. As a social media site, TikTok earns more profit through its social commerce, TikTok Shop. This study examines the influence of informational and emotional support on trust in social media and social commerce intention. A survey was conducted among 242 TikTok Shop users, and the data was analyzed using structural equation modeling. In this study, it is revealed that informational support affects trust in social media significantly but that informational support does not influence social commerce intention. Moreover, both trust in social media and social commerce purposes were influenced considerably by emotional support. Finally, trust in social media mediates the relationship between informational support and s and between emotional support and social commerce intention. Keywords: Informational support; Emotional support; Trust in social media; Social commerce intention.
THE ROLE OF SOCIAL RECOGNITION AND ACHIEVEMENT SIGNALING IN CONSUMER DECISION-MAKING Sutan Mahendra Adika Wijaya; Burhanudin Burhanudin
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The psychological needs of social recognition and achievement signaling may motivate the purchase intention of luxury products. Luxury products are identical in number and for a limited community. Hence, the emergence of masstige brands that carry luxury for the masses is crucial to investigate. This study aims to investigate the effect of social recognition and achievement signaling on willingness to purchase a masstige brand and further, how it impacts attitudinal loyalty. A total of 240 smartphone users in Indonesia participated in this study. The data were analyzed using SEM (Structural Equation Modeling). This study found achievement signaling motivates willingness to purchase a masstige brand and further, drives attitudinal loyalty to the brand. This study did not find support that social recognition drives willingness to purchase a masstige brand.
DETERMINANTS OF THE INTENTION TO PURCHASE ADVERTISED BANKING PRODUCTS Burhanudin Burhanudin; Nurpatria Puspayudha Putranagara Mahardhika; Bagus Suminar; Rahman Recha Rahmad Simanjuntak; Heny Safitri Hudan Ningrum
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Advertisement is a common way for banks to sell their products. So, it's important to find out why people want to buy the things that are advertised. The purpose of this study is to investigate how subjective norms, attitude, perceived behavioral control, advertising value, and electronic word of mouth (eWOM) affect the intention to purchase advertised banking products. Then, a survey was conducted to test these factors, and as many as 227 individuals took part in the survey. The results showed that advertising value and eWOM had a significant effect on how likely customers were to buy bank products that were advertised. This study did not find that subjective norms, attitude, and perceived behavioral control had any effect on the intention to buy. If marketers of banking products want people to buy the advertised product, they need to make ads that help people understand the advertised product and spread the word about it among customers.
Co-Authors Alam Winulang Aurora Rahyu Fasya Bagus Suminar Binta Febryanti Diva Eriel Noviza Faishol Baihaqi Heny Safitri Hudan Ningrum Maimona Noer Kamalia Nurpatria Puspayudha Putranagara Mahardhika Rachman Tri Fridian Raden Roro Windy Rahman Recha Rahmad Simanjuntak Reza Nur Saifullah Daldiri Rhea Ledesma-Gumasing Riswandha Ramadhani Rizky Laili Kurniasari Selfi Laela Sari Shalva Sabrina Putri Sutan Mahendra Adika Wijaya Syed Muntasir Husain Bokhari Yuliana Cintya Jinus