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All Journal Journal of Economic, Bussines and Accounting (COSTING) Academia Open
Herlinda Maya Kumalasari
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance Medicine & Pharmacology Public Health

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Peran Brand Ambassador, Brand Image, dan Harga Terhadap Keputusan Pembelian Produk Skincare Sunscreen Faricha Mufida Laili; Misti Hariasih; Herlinda Maya Kumalasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7320

Abstract

In the current era of digitalization, there are many needs from consumers that continue to increase. Beauty or skincare products are now an important need for humans. One skincare that can be used by all people is sunscreen. Sunscreen is currently a primary need that is sought after by all groups, which has made lots of sunscreen brands emerge. One of the sunscreen skincare products is Madam Gie because there are so many sunscreen brands, therefore to increase purchasing decisions can be influenced by brand ambassadors, brand image and price. This study aims to prove the existence of a positive and significant relationship between brand ambassadors, brand image and price on purchasing decisions, involving 96 respondents. Data analysis used multiple regression with the results of the study proving a positive and significant relationship between the influence of brand ambassadors, brand image and price on purchasing decisions for skin care sunscreen products. Keywords : Brand Ambassador, Brand Image, Price, Purchasing Decision
Impact of Compensation, Productivity, and Service Quality on Member Satisfaction: A Study on Eccindo Cooperative: Dampak Kompensasi, Produktivitas, dan Kualitas Layanan terhadap Kepuasan Anggota: Studi pada Koperasi Eccindo Rizdatul Umah; Herlinda Maya Kumalasari
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5126

Abstract

This study aims to investigate the influence of compensation, productivity, and service quality on member satisfaction within the Eccindo Cooperative. Employing a quantitative approach, a purposive sampling method was used to select 75 respondents among the cooperative's members. Data were collected through questionnaires, and multiple linear regression analysis was employed for data analysis using SPSS 20. The results provide empirical evidence that compensation, productivity, and service quality each individually influence member satisfaction. Furthermore, the study reveals that these factors collectively have a significant impact on member satisfaction. These findings contribute to our understanding of the key determinants of member satisfaction in cooperative organizations and have implications for enhancing member loyalty and cooperative performance.Highlights : This study examines the influence of compensation, productivity, and service quality on member satisfaction in the context of the Eccindo Cooperative. Utilizing a quantitative approach and purposive sampling, data was collected from 75 cooperative members through questionnaires. Multiple linear regression analysis in SPSS 20 confirms that compensation, productivity, and service quality individually impact member satisfaction, and collectively, these factors significantly contribute to member satisfaction, offering insights into enhancing member loyalty and cooperative performance. Keywords: Compensation, Productivity, Service Quality, Member Satisfaction, Eccindo Cooperative
Co-Authors Faricha Mufida Laili Misti Hariasih Rizdatul Umah