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All Journal Sultra Journal of Economic and Business
Jumria Ningsi
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Economics, Econometrics & Finance

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ANALYSIS OF FACTORS AFFECTING INTEREST IN BUYING 5 KG LPG AT PT. TWO PUTRI LATJINTA KENDARI Asri Djauhar; Jumria Ningsi; Zainuddin Zainuddin; La Ode ABdul Manan
Sultra Journal of Economic and Business Vol 3 No 1 (2022): Edisi April 2022
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.875 KB) | DOI: 10.54297/sjeb.Vol3.Iss1.230

Abstract

This study aims to determine the factors that influence buying interest in 5 kg LPG at PT. Two Princesses of Latjinta Kendari. The sample in this study were 40 respondents who used and purchased 5 kg LPG gas cylinders at PT. Two Princesses of Latjinta Kendari. This study uses multiple linear regression analysis as an analytical tool. The results of the study found that partially price, promotion and service quality had a positive and significant effect on buying interest. Simultaneously price, promotion and service quality have a positive and significant effect on buying interest.
Co-Authors Asri Djauhar La Ode Abdul Manan Zainuddin Zainuddin