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Pringgondani
STAB Negeri Sriwijaya
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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The Effect of Sharia Financial Literature, Government Support and Sharia Fintech on MSME Sustainability Deni Pandu Nugraha; Iffan Ahmad Gufron; Pringgondani Pringgondani; Ilhamdi Ilhamdi
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.768 KB) | DOI: 10.35335/enrichment.v12i2.406

Abstract

This study aims to formulate the importance of sharia financial literacy and sharia fintech to determine the sustainability of MSMEs which must be supported by appropriate government policies. This will determine the future strategy of MSMEs, in the sustainability of productivity and MSME development by accelerating the acceleration of sharia fintech adoption due to the pandemic-covid situation. In this causal research, data collection was done via online questionnaires to 236 SMEs between April 2021 and November 2021. Data analysis and path modeling was performed using smartPLS 3.0 software. The result shows that sharia fintech and government support have a direct influence on the sustainability of MSMEs. This indicates that an increase in the use of sharia fintech will increase the sustainability of MSMEs and government support can increase sustainability by making direct policies for MSME sustainability and indirect policies by increasing sharia fintech, meanwhile financial literacy sharia does not have a direct effect on the sustainability of MSMEs but has an indirect effect by increasing the use of sharia fintech.
Brand Image And Tuition Affect STABN Sriwijaya Students’ Decisions Pringgondani
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1071.877 KB) | DOI: 10.35335/enrichment.v12i3.589

Abstract

This study aims to determine: (1) effect of brand image and education costs on student decisions choosing Buddhist Business and Management major at STABN Sriwijaya; and (2) the influence of brand image and education costs on students' decisions choosing Buddhist Business and Management major at STABN Sriwijaya. This study investigates causality. The population of this study consisted of 76 students enrolled in the Buddhist Business and Management major in semesters 2, 4, and 6 of the 2021/2022 academic year. Using the formula given by Surakhmad (Akdon, 2005: 107), the sample size of 39 people was calculated with a margin of error of 5 percent. The sample was selected using the direct method, namely random sampling. Using multiple linear regression, a questionnaire with a Lickert scale was used to collect and analyze the data. The research findings show that (1) brand image influences students' decisions about the Buddhist Business and Management Study Program at STABN Sriwijaya, (2) education costs affect students' decisions about the Buddhist Business and Management Study Program at STABN Sriwijaya, and (3) both. brand image and education costs influence student decisions regarding the Buddhist Business and Management Study Program at STABN Sriwijaya.
Analisis Pengaruh Efektivitas Iklan, Word Of Mouth, Citra Merek Terhadap Keputusan Pembelian Mrprabspomade Pringgondani Pringgondani
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2483

Abstract

The from physical to digital forms requires companies to develop their marketing. The purpose of this research is to know how the influence of advertising effectiveness, word of mouth, and brand image to the purchasing decision Mrprabspomade. The sampling in this study was convenience sampling and the sample that can be used in this research is 100 datas (round figures using Slovin (99,9). And the methods for the data analysis is regression, which are simple regression and multiple regression. The results of this study are positive influence on the effectiveness of advertising purchasing decisions. With the t value of 9.698 or more than t table 1.9845. Word of mouth has positive influence on purchasing decisions, with the t value of 9.192 or more than t table 1.9845. Brand image has positive influence on purchasing decisions, with the t value of 8.842 or more than t table 1.9845. Simultaneous with the test, all the independent variables (effectiveness of advertising, word of mouth and brand image) significant influence on purchasing decisions, the calculated F value of 54.923 over the F table at 2.70 and with a significant level of 0.000 <0.05, it can be concluded that the H04 is rejected and Ha4 accepted.
Financial access, financial literature, and financial experience and the impact on MSMEs' financial behavior Franky Okto Bernando; Pringgondani
Jurnal Mantik Vol. 6 No. 4 (2023): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i4.3107

Abstract

The Gross Domestic Product (GDP) of Indonesia is made up of 60.6% MSMEs. On the other hand, there are still many MSME players who lack access to financial institutions and have poor levels of financial awareness and experience. This study aims to ascertain whether there is a relationship between financial access (X1), financial literacy (X2), and financial experience (X3) and SMEs' financial behavior (Y). The financial behavior (X1) Y variable was significantly influenced by the variables of financial access (X1), financial literacy (X2), and financial experience (X3). The value of the coefficient of determination in Adjusted R Square explains the magnitude of the influence to the extent of 72.8%, while the remaining 27.2% is influenced by b. The research data was tested using SPSS version 25, and the results of the study both partially using the T test and simultaneously using the F test.
Co-Authors Franky Okto Bernando Iffan Ahmad Gufron Ilhamdi Ilhamdi