Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Enrichment : Journal of Management
Dikrikal Gumilang Setiawan
Universitas Widyatama
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Gamification and Price Discounts on Impulsive Buying Decisions Online on the Shopee Indonesia Mobile Application Didi Tarmidi; Dikrikal Gumilang Setiawan
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.004 KB) | DOI: 10.35335/enrichment.v12i4.749

Abstract

Due to the growing e-commerce industry in Indonesia, many e-commerce companies including Shopee are vying to increase their competitive power to acquire consumers and increase sales transactions, one of which is by using gamification strategies and discount prices. This research method uses a quantitative approach with survey instruments then described in descriptive analysis. The results showed that gamification and price discount strategies had a significant impact on Impulsivity Buying by 47.6%. Gamification strategies help direct consumer behavior patterns to spend more time using the Shopee application and to increase price discount sales conversions are given as game completion incentives to trigger impulse buying attitudes so that sales increase.
Co-Authors Didi Tarmidi