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All Journal Jurnal Bahana Manajemen Pendidikan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Owner : Riset dan Jurnal Akuntansi Enrichment : Journal of Management Jurnal Ekonomi Jurnal Inovasi Masyarakat Sanskara Ekonomi dan Kewirausahaan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE

Didi Tarmidi

Universitas Widyatama

Author-ID : 2875992

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 13 Documents Claim Missing Document

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Partner Innovation Collaboration and Management Support Toward Innovation Speed and New Product Performance in Small Manufacturing Firms Fansuri Munawar; Didi Tarmidi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 2 (2020): JABM Vol. 6 No. 2, Mei 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.2.437

The purpose of this study was to examine and analyze the role of partner innovation collaboration and management support on innovation speed, and its implications towards new product performance in small manufacturing firms. This study took samples in the category of small manufacturing firms in the food & beverage sector, shoes & bags sector, craft sector, and diverse sector. Then, this study uses primary data using a questionnaire distributed to 95 owners or managers of small manufacturing firms in the Bandung and surrounding areas. Data analysis uses structural equation modeling based on partial least square with the help of SmartPLS 3.0. The results showed that partner innovation collaboration had a positive and significant effect on innovation speed, then management support had a positive and significant effect on innovation speed, then innovation speed had a positive and significant effect on new product performance, most recently the role of partner innovation collaboration also had a positive effect and significant to new product performance. The R-Square calculation results show that partner innovation collaboration and management support influence 0.432 on innovation speed, then partner innovation collaboration and innovation speed have an effect of 0.637 on new product performance. This study implied that small manufacturing firms to utilize an innovation collaboration with partners and allocate more time, effort, thought, costs in the effort to innovation, and be able to create an atmosphere of work together with employees that support innovation activities. Further research is to include moderation variables that support the improvement of new product performance such as absorptive capacity and technological uncertainty. Keywords: management support, partner innovation collaboration, innovation speed, new product performance

Peningkatan Kompetensi Kewirausahaan Pelaku UMKM Kab. Ciamis Dan Pangandaran Yang Berdampak Pada Kinerja Usaha Anton Budi Santoso; Ratna Komala Putri; Indra Taruna; Shendy Amalia; Didi Tarmidi
Jurnal Inovasi Masyarakat Vol. 2 No. 1 (2022): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Penyuluhan dan pelatihan yang bertujuan untuk meningkatkan kompetensi kewirausahaan yang dimiliki oleh pelaku UMKM, sehingga usaha yang dijalaninya tersebut dapat menjadi semakin berkembang. Peserta dalam pelaksanaan kegiatan Pengabdian kepada Masyarakat adalah pelaku UMKM di Kab. Ciamis dan Pengandaran Provinsi Jawa Barat. Adapun yang menjadi populasi dan sampel dalam penelitian ini adalah para pelaku UMKM di Kab. Ciamis dan Pangandaran Provinsi Jawa Barat yang berjumlah sebanyak 50 orang. Ini merupakan penelitian yang dikategorikan sebagai penelitian asosiatif kausal yang bertujuan untuk menganalisis keterkaitan di antara satu variabel dengan variabel lainnya. Untuk olah data dan analisisnya teknik yang digunakan berupa metode analisis regresi liniear sederhana yang perhitungan menggunakan program SPSS versi 20.0. Hasil yang diperoleh, diketahui bahwa peningkatan kompetensi berwirausaha memiliki pengaruh yang signifikan terhadap kinerja bisnis atau usaha. Hal ini membuktikan bahwa seiring dengan semakin meningkatnya kompetensi kewirausahaan yang dimiliki oleh para pelaku UMKM dalam menjalankan usahanya, maka semakin berkembang pula usaha yang dijalaninya tersebut yang ditandai dengan kinerja usahanya yang semakin lebih baik, baik itu secara finansial, yang dilihat melalui peningkatan omset atau pendapatan usahanya, maupun non finansial, yang dilihat melalui peningkatan pengetahuan dan keterampilan pelaku UMKM dalam menjalankan bisnisnya tersebut.

The Effect of Self-Management Practices and Job Satisfaction on Work Loyalty of Telkomsel Orbit Employees in Bandung City Didi Tarmidi; Rama Mustofa Urip Sentoso
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Having loyal workers can provide many benefits for the company in addition to the low turnover of workers also gives the company an impetus to continue to grow. The study was conducted to test the influence of work loyalty through the variables of self-management practices and job satisfaction at the Telkomsel Orbit Office in Bandung City. A total of 134 questionnaires were distributed to selected respondents and used as a static analysis. The results of the calculation of multiple linear regression analysis showed that self-management practices and job satisfaction had a sufficient influence on Worker Loyalty by 32.5%. The observation of the results of the questionnaire calculation shows that the variable of job satisfaction has a greater point than self-management practice.

The Effect of Gamification and Price Discounts on Impulsive Buying Decisions Online on the Shopee Indonesia Mobile Application Didi Tarmidi; Dikrikal Gumilang Setiawan
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Due to the growing e-commerce industry in Indonesia, many e-commerce companies including Shopee are vying to increase their competitive power to acquire consumers and increase sales transactions, one of which is by using gamification strategies and discount prices. This research method uses a quantitative approach with survey instruments then described in descriptive analysis. The results showed that gamification and price discount strategies had a significant impact on Impulsivity Buying by 47.6%. Gamification strategies help direct consumer behavior patterns to spend more time using the Shopee application and to increase price discount sales conversions are given as game completion incentives to trigger impulse buying attitudes so that sales increase.

Influence of Influencer Marketing and Event Marketing in Order to Build Tokopedia Brand Loyalty Didi Tarmidi; Lulu Jane Rimba
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Maintaining consumer loyalty to the brand is the main important task that must be in the marketing strategy to maintain the company's sales and revenue especially if the company is e-commerce in Indonesia such as Tokopedia. This study will reveal how the influence of variable influencer marketing and Tokopedia marketing events in building consumer brand loyalty. This research method uses a quantitative approach with survey instruments then described in descriptive analysis. At the end of the study, it was shown that the results of both variable influencer marketing and event marketing had a significant impact on the loyalty of 46.3%. Further reviewed influencer marketing, influencer marketing encourages consumers to routinely review marketing events on the Tokopedia application and then marketing events also help consumers visit longer with offers at a limited time in certain product categories – certain products encourage consumers to keep using Tokopedia as an option in shopping.

The Effect of Digital Marketing Training on the Digital Online Garage Sale Community and their Implications on Capital Investment Decisions Didi Tarmidi; Abdul Wafiq
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to determine the effect of digital marketing training on the online digital Garage Sale community and its implications for capital investment decisions, a case study on the West Java Kadin fostered business in Bandung. The research method applied is in the form of a descriptive analytical survey method, while the sample used is 32 respondents. The variables studied from each respondent are digital marketing training, the Digital Online Garage Sale community, and capital investment decisions. The type of data collected is primary data. The results showed that digital marketing training had an effect on the Digital Online Garage Sale community. And the Digital Online Garage Sale community influences capital investment decisions. The object of this research is the sample of respondents used is still limited to the business assisted by the West Java Chamber of Commerce in Bandung, therefore further research needs to be carried out based on more varied sampling with a longer duration, so that generalizable results are obtained.

Pengaruh Motivasi Kerja dan Self Management Practice terhadap Employee Performance PT. Bank Negara Indonesia Kantor Cabang Sukabumi Didi Tarmidi; Shandy Anugrah Alamsyah
Jurnal Bahana Manajemen Pendidikan Vol 11, No 2 (2022): Volume 11 Nomor 2 Tahun 2022
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jbmp.v11i2.119690

Peningkatan employee performance menjadi hal penting bagi perusahaan karena memiliki dampak positif seperti peningkatan kinerja, loyalitas dan motivasi karyawan. Pada penelitian ini akan dibahas bagaimana motivasi kerja dan self-management practice berpengaruh terhadap employee performance karyawan PT. Bank Negara Indonesia Kantor Cabang Sukabumi. Variabel independent yang diuji adalah motivasi kerja dan self-management practice sementara employee performance adalah variabel dependen. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah karyawan di PT. Bank Negara Indonesia Kantor Cabang Sukabumi. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dan besarnya sampel dalam penelitian ini dihitung dengan rumus Slovin, sehingga jumlah totalnya adalah 154 responden. Metode analisis yang digunakan dalam penelitian ini adalah beberapa analisis regresi linier berganda menggunakan SPSS 25 for Windows. Hasil penelitian ini menunjukkan bahwa motivasi kerja dan self-management practice berpengaruh pada employee performance karyawan PT. Bank Negara Indonesia Kantor Cabang Sukabumi. Besarnya pengaruh motivasi kerja dan self-management practice terhadap employee performance karyawan sebesar 56.4%.

THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICE QUALITY ON TELKOMSEL CUSTOMER LOYALTY Didi Tarmidi; Aris Frianto Pani
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Telkomsel is one of the country's operators facing customer retention issues in Indonesia. The aim of this study is to determine the influence of customer experience and service quality on Telkomsel's customer loyalty. The research method used in this study is a quantitative method with a descriptive research character. Sampling was performed using a non-probabilistic sampling technique used for targeted sampling of a total of 100 respondents using Telkomsel service provider users in of Bandung city. In turn, the data analysis techniques used are descriptive analysis and multiple linear regression analysis. The results showed that customer experience and service quality had a positive and significant impact on customer loyalty, with a large impact of 39.3% and the remaining 60.7% being influenced by other unstudied factors.

THE IMPACT OF PERCEIVED VALUE AND PRODUCT INNOVATION TOWARD LOYALTY’S BRAND ON VIDEO PREMIUM APPLICATION SERVICES Didi Tarmidi; Kevin Putra Wijaya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Expanding deals is certainly the objective of each commerce within the world, but showcase conditions are challenges that must be passed such as advertise patterns, competition, mechanical advancements, and other factors. Video could be a video-on-demand application that has seen a advertise share concurring to justwatch.com of 1 percent in 1 year whereas other competitors developed by 2-4%, of course, Video must keep up existing shoppers to stay faithful whereas trying to find ways to grow the showcase. This research wants to investigate the impact of Client Seen Esteem and Item Development on Brand Dependability. The strategy used may be a quantitative strategy with 100 respondents utilizing the Video application with different relapse investigation calculations handled within the SPSS25 computer program. This result appears analysts that video application clients in Bandung that Client Seen Esteem and Item Development at the same time and in part have a critical impact on Brand Loyalty.

The influence of product innovation and brand image on samsung smartphone purchase decision at bandung city Didi Tarmidi; Ayunda Tri Mulyani
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1287

The buying decision for consumers is the result of various considerations in deciding to buy a product from various options that include the purchase of smartphone on the various choices available. There is a tendency because the majority of consumers to choose the brand from product innovation, price, service, and brand image for researchers try to reveal the magnitude of the influence product innovation and brand image about the purchasing decision of Samsung Smartphone brand at Bandung city. The method used is quantitative data analysis with multiple linear regression. The results of research from 100 samples taken provided information that product innovation and brand image had a significant influence on purchasing decisions by 49,5%. The variable that must be prioritized to get more significant influence is product innovation. Meanwhile, the product innovation variable is partially proven to have a greater constant than the brand image variable.

Co-Authors Abdul Wafiq Anton Budi Santoso Aris Frianto Pani Ayunda Tri Mulyani Dikrikal Gumilang Setiawan Fansuri Munawar Indra Taruna Ivan Gumilar Sambas Putra Iwan Harsono Kevin Putra Wijaya Lulu Jane Rimba Pareira, Magdalena Sunarty R. Susanto Hendiarto Radea Respati Paramudhita Rama Mustofa Urip Sentoso Ratna Komala Putri Safruddin Shandy Anugrah Alamsyah Shendy Amalia Slamet Pamuji Titin

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