A. Nurul Suci Amaliah
Institut Teknologi Dan Bisnis Kalla

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The model of Community Empowerment Participation in Tourism Village Management to Support Sustainable Economy in the Post Covid-19 Era Mardiatul Jannah; Mirandha Ariesca Riana; A. Nurul Suci Amaliah; St. Aisyah
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.134 KB) | DOI: 10.35335/enrichment.v12i5.811

Abstract

Tourism is one of the sectors that is expected to be able and contribute to boosting the economy after the Covid-19. One of the most potential in the Indonesian tourism industry is the development of tourism village-based tourism. In the management of tourism villages in Indonesia, the role of empowered community groups and empowerment models plays an important role. This study aims to see how the participation model of community empowerment in managing a tourist village by taking the object of one of the tourist villages tends to be consistent. The novelty in this research lies in the model that will be described in the research results, where the model shows a image of community participation in empowerment, especially in the Rammang-rammang Tourism Village, Maros Regency. This research also aims to assist in uncovering business potentials that can be developed by the community as an effort to support a sustainable economy, especially in the post-covid-19 era. This study uses a descriptive qualitative approach with a data analysis model using a simultaneous stage analysis model or the 6P model. The results of this study indicate that there is a good synergy between the surrounding community as tourism village managers, the government, the private sector and educational institutions in advancing the Rammang-rammang tourist village, while the empowerment model found is in the form of community empowerment through Kelompok Sadar Wisata (Pokdarwis) and the role of BUMDES is still need to be maximized in managing the existing business potential..
Consumer Green Purchases in the New Normal Condition of The Covid-19 Pandemic A. Nurul Suci Amaliah; Mardiatul Jannah; Nindya Dewi Rizka Sari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6637

Abstract

After the COVID-19 pandemic, more consumers were concerned about their health and the environment. This condition also positively affects the environmental awareness of consumers and can be a significant factor influencing customers to purchase green products. This study identified potential factors affecting green products purchase as consumer actual behavior. The main predictors are the impact of the COVID-19 Pandemic, environmental attitude, and environmental awareness and moderated by green product literacy to predict actual behaviour by purchasing the green product in the new normal era. In this way, it will help policymakers and managers for formulating and implement to encourage green purchasing and comprehension of green consumerism, especially in the Asian market. This study conducted with survey with purposive sampling method and analyzed data by SEM PLS for the hypotheses test. The number of valid observations for the data analysis is 100. The result of algorithm testing found the data was valid and reliable, as well as the framework accurate (Model Fit). Based on direct hypothesis testing, it was found that the impact of the pandemic is a significant factor in predicting environmental awareness (H1). Meanwhile the impact of the pandemic not significantly predicts green product purchases (H2). Furthermore, environmental awareness finding as a significant factor influence green product purchases (H3). The other direct hypotheses also show environmental attitude as a significant factor to identify green product purchase (H5) while green product literacy was not supported as a significant factor in green product purchase (H6). On the other hand, specific indirect effect testing shows that environmental awareness successfully mediates the impact of pandemic on green product purchases (H4). For moderate testing, green product literacy moderates the relationship of environmental attitude to green product purchase (H7). The outcomes contribute and offer valuable information for future public policy and marketing campaigns regarding green product purchases.
Perilaku Konsumsi Berkelanjutan (Sustainable Consumption Behavior) di Indonesia: Peran Environmental Concern, Perceived Consumer Effectiveness dan Altruism A. Nurul Suci Amaliah; Putri Maisara; Saifullah Waspada; Andi Armayani
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 13, No 2 (2023): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011261450

Abstract

The consumer consciousness and collective actions of the community constitute a primary challenge in striving for environmental conservation and enhancing social well-being as part of the sustainable development goals. One of the efforts to address this challenge is by adopting sustainable consumption behavior (SCB). In general, this research aimed to engage with sustainable development issues at the consumer level. This research specifically adopts the EECB (Ecologically Conscious Consumer Behavior) model measured by the factors of environmental concern (EC), perceived consumer effectiveness (PCE) and altruism (AL. This research used a survey method and collected data from 304 consumers in Indonesia. The results indicate that environmental concern is not a significant factor in predicting ECCB and confirm the gap between environmental concern and consumer actual behaviors also suggesting that Indonesian consumers still struggle to translate their environmental concern into actual action. Meanwhile, the PCE factor is known to influence ECCB significantly. However, altruism was not found to be a moderating factor in the relationship between PCE and ECCB, but instead strengthened the relationship between EC and ECCB.
The Role of Environmental Awareness and Green Product Literacy on Green Purchase Behavior in Indonesia A. Nurul Suci Amaliah; Jannah, Mardiatul; Muhammad Taufan Gunawan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v1i2.159

Abstract

Consumers consumption pattern is the focal point to reach sustainable development goals. Green purchase become one of actual action to mitigate negative impact of the environmental degradation. In order to protect the environment, consumers shifting into sustainable living era and forms a new market segment called green consumers. Recently, green purchase and green consumers become popular attribute to explore and investigate in consumer research. This study identified potential factors affecting green products purchase as consumer actual behavior. The main predictors environmental awareness and green product literacy, green product literacy also using for moderating effect. Research conducted with a survey and a purposive sampling method, using SEM PLS for data analyzed. The number of valid observations for the data analysis is 100. Based on direct hypothesis testing, it was found environmental awareness finding as a significant factor influencing green purchase behavior. Similarly, the direct effect of green product literacy was found to be as significant factor that influences green purchase behavior. Meanwhile, green product literacy has no moderating effect on the relation between environmental awareness to green purchase behavior. In this way, it will help policymakers and managers for formulating strategy to green consumers, especially in Indonesia.
Bridging the Green Gap: Millennials and Gen Z’s Willingness to Pay More for Eco-Friendly Products in Indonesia A. Nurul Suci Amaliah; Kiki Resky Ramadani Sucipto; Siti Aisyah; Aulia Rahmawati
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 14, No 2 (2024): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011316660

Abstract

Sustainable consumption is a substantial obstacle in contemporary society, particularly for millennials and Generation Z. Their sensitivity to pricing distinguishes these demographics, their willingness to make discerning product choices, and their preference for environmentally and socially responsible commodities. It is essential to comprehend their behaviours to formulate strategies that encourage sustainable consumption. This study utilises green signal factors to examine consumers’ willingness to pay more. A quantitative research method was employed, surveying 800 Millennials and Gen Z in Indonesia. This research utilises a Structural Equation Model-Partial Least Squares (SEM-PLS) methodology, employing SmartPLS software for data analysis. The results show green future estimation and perceived quality as strong predictors of a willingness to pay for more eco-friendly products. Although environmental concern does not significantly impact this willingness, the relationship remains positive. In contrast, green perceived benefits do not have a significant effect. These results emphasise that, despite a clear preference for sustainable products, consumers’ hesitation to pay additional costs reflects the complex interplay between economic considerations and environmental values.