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All Journal Jurnal Inovasi Pendidikan Ekonomi Jurnal Ilmiah Edunomika (JIE) Review of Management, Accounting, and Business Studies
Putri Maisara
Sekolah Tinggi Ilmu Ekonomi Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Perilaku Konsumsi Berkelanjutan (Sustainable Consumption Behavior) di Indonesia: Peran Environmental Concern, Perceived Consumer Effectiveness dan Altruism A. Nurul Suci Amaliah; Putri Maisara; Saifullah Waspada; Andi Armayani
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 13, No 2 (2023): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011261450

Abstract

The consumer consciousness and collective actions of the community constitute a primary challenge in striving for environmental conservation and enhancing social well-being as part of the sustainable development goals. One of the efforts to address this challenge is by adopting sustainable consumption behavior (SCB). In general, this research aimed to engage with sustainable development issues at the consumer level. This research specifically adopts the EECB (Ecologically Conscious Consumer Behavior) model measured by the factors of environmental concern (EC), perceived consumer effectiveness (PCE) and altruism (AL. This research used a survey method and collected data from 304 consumers in Indonesia. The results indicate that environmental concern is not a significant factor in predicting ECCB and confirm the gap between environmental concern and consumer actual behaviors also suggesting that Indonesian consumers still struggle to translate their environmental concern into actual action. Meanwhile, the PCE factor is known to influence ECCB significantly. However, altruism was not found to be a moderating factor in the relationship between PCE and ECCB, but instead strengthened the relationship between EC and ECCB.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN (STUDI KASUS DEPARTEMEN PREPARATION PADA KARYAWAN PT PRIMA SEJATI SEJAHTERA BOYOLALI) Selfinia Utami; Putri Maisara
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.7152

Abstract

This study aims to determine whether transformational leadership style, compensation and work environment significantly affect employee loyalty. The sampling technique was obtained from primary data and secondary data, primary data was obtained by distributing questionnaires using google form to employees of PT Prima Sejati Sejahtera in the Preparation Department for more than 3 years, obtained a number of 73 respondents and the secondary data used was obtained from personnel. In this research method using data instrument test, classical assumption test and hypothesis testing. The data was processed statistically using SPSS. The results showed that there was a significant influence on the variables of transformational leadership style, compensation and work environment on employee loyalty. Keywords: transformational leadership style, compensation and work environment on employee loyalty
Factors that influence interest in purchasing Scarlett Whitening products among Solo Raya women Aoliya Herman; Putri Maisara
Review of Management, Accounting, and Business Studies Vol. 4 No. 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i1.4857

Abstract

This research was conducted on women who lived in Solo Raya and was useful for looking separately at the influence of the variable factors: celebrity endorser, product quality, and brand image on interest in purchasing Scarlett Whitening products using a quantitative approach method. Data sources used literature studies and the distribution of questionnaires that had been processed to provide valid results. The population in this research was Solo Raya women who knew the Scarlett Whitening product. The sample used the Roscoe formula and obtained a total of 147 respondents by setting special criteria (purposive sampling). The results of the partial explanation in testing multiple linear regression analysis and the t-test in this research showed that the variables celebrity endorser, product quality, and brand image had positive and significant influence values, so they could have a good impact on interest in purchasing Scarlett Whitening products. With the findings from the help of celebrity endorsers to review products, product quality, and the good brand image of Scarlett Whitening, it could make women more interested, and the variable factors that had been focused on in this research could increase buying interest in Scarlett Whitening products. 
Co-Authors A. Nurul Suci Amaliah Andi Armayani Aoliya Herman Saifullah Waspada Selfinia Utami