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All Journal Jurnal Inovasi Pendidikan Ekonomi Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics, Entrepreneurship, Management Business and Accounting
A. Nurul Suci Amaliah
Institut Teknologi Dan Bisnis Kalla
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Inovasi Pendidikan Ekonomi

 1 
Perilaku Konsumsi Berkelanjutan (Sustainable Consumption Behavior) di Indonesia: Peran Environmental Concern, Perceived Consumer Effectiveness dan Altruism A. Nurul Suci Amaliah; Putri Maisara; Saifullah Waspada; Andi Armayani
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 13, No 2 (2023): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011261450

Abstract

The consumer consciousness and collective actions of the community constitute a primary challenge in striving for environmental conservation and enhancing social well-being as part of the sustainable development goals. One of the efforts to address this challenge is by adopting sustainable consumption behavior (SCB). In general, this research aimed to engage with sustainable development issues at the consumer level. This research specifically adopts the EECB (Ecologically Conscious Consumer Behavior) model measured by the factors of environmental concern (EC), perceived consumer effectiveness (PCE) and altruism (AL. This research used a survey method and collected data from 304 consumers in Indonesia. The results indicate that environmental concern is not a significant factor in predicting ECCB and confirm the gap between environmental concern and consumer actual behaviors also suggesting that Indonesian consumers still struggle to translate their environmental concern into actual action. Meanwhile, the PCE factor is known to influence ECCB significantly. However, altruism was not found to be a moderating factor in the relationship between PCE and ECCB, but instead strengthened the relationship between EC and ECCB.
Bridging the Green Gap: Millennials and Gen Z’s Willingness to Pay More for Eco-Friendly Products in Indonesia A. Nurul Suci Amaliah; Kiki Resky Ramadani Sucipto; Siti Aisyah; Aulia Rahmawati
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 14, No 2 (2024): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011316660

Abstract

Sustainable consumption is a substantial obstacle in contemporary society, particularly for millennials and Generation Z. Their sensitivity to pricing distinguishes these demographics, their willingness to make discerning product choices, and their preference for environmentally and socially responsible commodities. It is essential to comprehend their behaviours to formulate strategies that encourage sustainable consumption. This study utilises green signal factors to examine consumers’ willingness to pay more. A quantitative research method was employed, surveying 800 Millennials and Gen Z in Indonesia. This research utilises a Structural Equation Model-Partial Least Squares (SEM-PLS) methodology, employing SmartPLS software for data analysis. The results show green future estimation and perceived quality as strong predictors of a willingness to pay for more eco-friendly products. Although environmental concern does not significantly impact this willingness, the relationship remains positive. In contrast, green perceived benefits do not have a significant effect. These results emphasise that, despite a clear preference for sustainable products, consumers’ hesitation to pay additional costs reflects the complex interplay between economic considerations and environmental values.
Co-Authors Andi Armayani Aulia Rahmawati Jannah, Mardiatul Kiki Resky Ramadani Sucipto Mardiatul Jannah Mirandha Ariesca Riana Muhammad Taufan Gunawan Nindya Dewi Rizka Sari Putri Maisara Saifullah Waspada Siti Aisyah St. Aisyah