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All Journal Primanomics : Jurnal Ekonomi & Bisnis Enrichment : Journal of Management Jurnal Fokus Manajemen Bisnis West Science Business and Management Strata Business Review Ascendia: Journal of Economic and Business Advancement
Heru Tri Sutiono
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Destination Image: Is It Important To Increase Tourists' Revisit Intention To Goa Cemara Beach In Bantul Regency? Oky Rahayu Kitri Wijaya; Heru Tri Sutiono; Wisnalmawati
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.565 KB) | DOI: 10.35335/enrichment.v12i5.893

Abstract

This research use to find out the mediating role of destination image on the effect of the electronic world of mouth and destination attractiveness on tourists' revisit intention to Goa Cemara Beach in Bantul Regency after the Covid-19 pandemic. The phenomenon of a decreasing the number of visitors that occurred at Goa Cemara Beach in Bantul Regency illustrates the low intention of visiting. The research problem is formulated whether electronic word of mouth affects the revisit intention, destination attractiveness affects the revisit intention, destination image affects the revisit Intention, electronic word of mouth affects the revisit Intention with the destination image as a mediating variable, and the destination attractiveness affect the revisit Intention with the destination image as a mediating variable. Questionnaire with 200 tourists in Goa Cemara Beach. Hypothesis testing using SEM-PLS. Electronic word of mouth has a positive and significant effect on revisit intention mediated by the destination image variable, and destination attractiveness has a positive and significant effect on revisit Intention mediated by the destination image variable. The mediation's effect is partial mediation. The destination image has been proven to have an important role in increasing tourists' revisit intention to the Goa Cemara Beach in Bantul Regency. It is proven that the electronic world of mouth and destination attractiveness affect tourists' revisit intention by mediating the destination image.
Factors Determinant Behavior Masters Student in Adopt OJS Website Titik Kusmantini; Heru Tri Sutiono; R. Hendri Gusaptono; Yekti Utami
Strata Business Review Vol. 1 No. 2 (2023): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i2.114

Abstract

Study this aim for confirmation factors determinant master student in adoption of the Online Journal System (OJS) website. To compose a skeleton conceptual about behavior adoption technology information , researcher use two theory base i.e. acceptance model technology (TAM) and theory acceptance and use technology integrated (UTAUT). Sample in study this is Master of Management students at University X amounted to 105 students. Structural model testing techniques using LISREL for verify structural model and validation hypothesis research. Research results identify that there is correlation between 8 factors determinant behavior student in OJS website adoption, factor the is (1) facilitating conditions; (2) perceived usefulnes; (3) perceived easy to use; (4) social approval; (5) result demonstrability; (6) innovation awareness and (8) voluntariness of use. Ability factor determinant the by simultaneously capable shape behavior adoption by 73%. Test results hypothesis reported that four factor like condition facilitating condition, perceived usefulness, perceived easy to use and social approval have significant influence to adoption of OJS websites, and social approval have most significant influence to adoption of OJS website. Implication practical on results study this is important for OJS manager for designing convenient OJS features and templates user to submit articles, as well as important for to do maintenance application.
Green Marketing and Green Innovation on Green Purchase Intention Through Green Brand Image in Consumer Skincare Atika Nur Dhyas Putri; Dyah Sugandini; Heru Tri Sutiono
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.1010

Abstract

This study aims to determine the influence of green marketing and green innovation on green purchase intention through green brand image. The study is quantitative and a non-probability sampling method with a purposive sampling technique is used to collect primary data through a questionnaire comprised of the demographic profile of the respondents. The population of the study is all the consumers of Avoskin in Special Region of Yogyakarta whose age 17 and over also have concern for the environment. Statistical tests are performed with the help of SmartPLS 3.0 on 113 respondents. The results indicate that partially green marketing and green innovation have a positive and insignificant effect on green purchase intention, but simultaneously green marketing and green innovation have a positive and significant effect through green brand image and green brand image has a positive and significant effect on green purchase intention. This research adds contributions to the social and environmental literature. It can assist managers in developing methods to increase consumers green purchase intention by building a green brand image.
The Influence of Advertising Attractiveness and Online Customer Reviews on Trust – Mediated Purchase Decision on Consumers of Hotel Services in the Tiket.com Application Dwi Rahayu; Heru Tri Sutiono; Wisnalmawati Wisnalmawati
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1151

Abstract

The purpose of this research is to determine the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions through Trust. The sample for this research consisted of 95 people who had not used or had ever used hotel services on the Tiket.com Application. This research uses a quantitative descriptive approach. The collected data is then processed using SmartPLS 3.0 software. The findings of this research show that Advertising Attractiveness has a positive and significant effect on Purchase Decisions, Online Customer Reviews has a positive and insignificant effect on Purchase Decisions, then Trust mediates the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions and Trust has a positive and significant effect on Purchase Decisions.
Membangun Niat Menggunakan Aplikasi Keuangan Digital pada Guru Slta di Kabupaten Bantul Muhammad Zaky Sadewa; Heru Tri Sutiono; Dyah Sugandini
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/69qwap17

Abstract

The development of digital financial technology has driven changes in the behavior of educators in managing transactions, necessitating an understanding of the factors that influence their intention to use such applications. This study aims to analyze the role of Customer Satisfaction as a key variable in mediating the influence of Facilitating Conditions, Perceived Security, and Social Influence on the Behavioral Intention of high school teachers in Bantul Regency. The research method used a quantitative approach with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) analysis techniques. Data were obtained by distributing questionnaires to 450 teachers who were the research respondents. The analysis results showed that Customer Satisfaction was the main determinant of Behavioral Intention, with the strongest influence in the model. Facilitating Conditions were found to have a direct effect on Behavioral Intention, but did not increase satisfaction. Meanwhile, Perceived Security and Social Influence did not have a direct effect on Behavioral Intention, but significantly increased Customer Satisfaction, thus becoming full mediators. These findings confirm that the success of digital financial application adoption is mainly influenced by positive user experience, not just facilities, security, or social influence alone.  
The Influence Of Business Strategy, Environmental Management, On Competitive Advantage Mediated By Innovation In Eco-Friendly Culinary Umkm In Yogyakarta City Perdana Fiara Finda; Sabihaini; Heru Tri Sutiono
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3127

Abstract

This study examines and analyzes the effect of Business Strategy, Environmental Management, on the Competitive Advantage of Eco-friendly Culinary MSMEs mediated by Innovation. The research method uses a quantitative approach with a sample of 122 respondents. The analysis tool uses Smart-PLS. The results in this study indicate that, Business Strategy has a positive and significant effect on Competitive Advantage; Environmental Management has a positive and significant effect on Competitive Advantage; Business Strategy has a positive and significant effect on Innovation; Environmental Management has a positive and significant effect on Innovation; Innovation has a positive and significant effect on Competitive Advantage. Then, Business Strategy has a positive and significant effect on Competitive Advantage mediated by Innovation; and Environmental Management has a positive and significant effect on Competitive Advantage mediated by Innovation. Based on the results of this study, it can be interpreted that the owners and managers of Culinary MSMEs have implemented business strategies that are more efficient and effective to make the latest products and can be enjoyed by consumers of Culinary MSMEs in Yogyakarta City. In addition, MSMEs have also implemented waste management generated from business activities and collaborated with local communities, then also implemented process innovation in an effort to prevent environmental pollution to increase competitive advantage.
Business model innovation: The role of big data analytics capability and entrepreneurial orientation as mediation Heru Tri Sutiono; Hai Dung Do; Titik Kusmantini; Hendri Gusaptono; Yi Chin Hsieh; Sinta Putri Anggraini; Ashila Metta Rahmadanti
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13113

Abstract

Big data analytics capabilities are an important tool to business competitiveness high dynamic market conditions. Big data will lead companies to focus more on managing internal and external data with the aim of capturing suitable new opportunities to maintain competitive advantage. Entrepreneurial orientation shows a company’s strategic mindset characterized the willingness take risks, innovate and act proactively in seizing market opportunities for strategic growth. Meanwhile, business model innovation involves deep and last transformations the essential elements firm’s business model. Business model innovation often organizational transformation aimed at ensuring the achievement of expected performance. This study aims to analyze It works closely with the effect big data analytics on business model innovation, acting as a mediating factor in that relationship. This research quantitative method approach. The research population is  oyster mushroom micro small medium entreprises in Sleman, Bantul, and Kulon Progo Regencies and the number of 100 respontents. Study used purposive sampling to select participants. The data was analyzed using structural equation modeling with the partial least squares method. Findings show having strong big data analytics capabilities helps drive business model innovation, and entrepreneurial orientation role process as a mediating variable. Furthermore, entrepreneurial orientation positively affects business model innovation and serves as a mediating variable relationship between big data analytics capability and business model innovation.
Co-Authors Ashila Metta Rahmadanti Atika Nur Dhyas Putri Dwi Rahayu Dyah Sugandini Hai Dung Do Hendri Gusaptono Muhammad Zaky Sadewa Oky Rahayu Kitri Wijaya Perdana Fiara Finda R. Hendri Gusaptono Sabihaini Sinta Putri Anggraini Titik Kusmantini Wisnalmawati Wisnalmawati Wisnalmawati Yekti Utami Yi Chin Hsieh