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All Journal West Science Business and Management Jurnal REKOMEN (Riset Ekonomi Manajemen) Strata Business Review
Wisnalmawati Wisnalmawati
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Local Culture on Intention to Recommend through Destination Image Indra Iryanto Nur Hidayat; Wisnalmawati Wisnalmawati; Dyah Sugandini
Strata Business Review Vol. 1 No. 2 (2023): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i2.90

Abstract

The main objective of this study is to explore how local culture affects recommendation intention among tourists who have visited Kebondalem Kidul Cultural Tourism Village, with destination image acting as a mediating factor. This research utilizes a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically convenience sampling, was used to collect primary data. The sample consisted of 200 tourist respondents who had visited the Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPLS 3.2.9 was used as the analysis tool. The findings of this study indicate that local culture directly influences tourists' recommendation intention and destination image when visiting Kebondalem Kidul Cultural Tourism Village. In addition, destination image is a partial mediating factor between local culture and recommendation intention for tourists in this cultural tourism destination. Destination image is the strongest predictor in influencing tourists' recommendation intention.
The Influence of Advertising Attractiveness and Online Customer Reviews on Trust – Mediated Purchase Decision on Consumers of Hotel Services in the Tiket.com Application Dwi Rahayu; Heru Tri Sutiono; Wisnalmawati Wisnalmawati
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1151

Abstract

The purpose of this research is to determine the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions through Trust. The sample for this research consisted of 95 people who had not used or had ever used hotel services on the Tiket.com Application. This research uses a quantitative descriptive approach. The collected data is then processed using SmartPLS 3.0 software. The findings of this research show that Advertising Attractiveness has a positive and significant effect on Purchase Decisions, Online Customer Reviews has a positive and insignificant effect on Purchase Decisions, then Trust mediates the influence of Advertising Attractiveness and Online Customer Reviews on Purchase Decisions and Trust has a positive and significant effect on Purchase Decisions.
Development of Consumer Behavior Model, Customer Satisfaction as a Mediator of LPG Gas Customer Loyalty Wilang Ana Putri Wilang Ana Putri; Wisnalmawati Wisnalmawati
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 9 No. 1 (2026): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v9i1.3649

Abstract

The number of retail agents of PT. Watu Langit has declined over recent years, partly due to regulatory violations committed by several LPG retailers, which resulted in the termination of cooperation agreements and subsequently affected customer loyalty. In this context, this study aims to examine whether price determination, LPG product availability, and service recovery influence customer loyalty, with customer satisfaction positioned as a mediating variable. The study surveyed customers from several LPG retail stores, including Toko Anugrah, Toko Rejo Abadi, Toko TB Gemilang, Toko Slamet, and Toko Mili, yielding a total of 137 respondents selected through purposive sampling. The findings indicate that price determination, product availability, and service recovery significantly influence customer loyalty. Furthermore, customer satisfaction mediates the effects of product availability and service recovery on loyalty, although it does not mediate the relationship between price determination and customer loyalty. By positioning customer satisfaction as a mediating mechanism, this study contributes to consumer behavior literature by clarifying the process through which operational and service-related factors shape loyalty outcomes. Practically, the findings offer insights for retail managers in designing pricing strategies, maintaining product availability, and implementing effective service recovery practices to enhance customer satisfaction and strengthen long-term loyalty.
Co-Authors Dwi Rahayu Dyah Sugandini Heru Tri Sutiono Indra Iryanto Nur Hidayat Wilang Ana Putri Wilang Ana Putri