Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal LEGAL BRIEF
Fauzan Adli
Universitas Islam Negeri Sumatera Utara
Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of the Company's Environment With Marketing Communications on Consumer Subscription Behavior at PT. Tri Putra Erguna Fauzan Adli; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.792 KB) | DOI: 10.35335/legal.v11i4.430

Abstract

This article discusses the marketing communication strategy used by PT Tri Putra Erguna in its consumer goods marketing activities. The author will observe how PT Tri Putra Erguna's marketing communication strategy in marketing activities, and what is interesting in this research is that the company's marketing communication activities have received a lot of support from the brand owner or principal. The research paradigm employed is constructivist, and the research method employed is case study research with a qualitative approach. In this study, data was gathered through observation and interviews. This study aims to discover empirical evidence from the research object, how to reveal marketing communication strategies in the marketing activities of consumer goods products at PT Tri Putra Erguna, and to construct meaning on the implementation of marketing communication activities.
Co-Authors Muhammad Alfikri