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THE INFLUENCE OF EXTERNAL FACTORS ON ENTREPRENEURIALLY-ORIENTED E- COMMERCE ADOPTION IN MSMES: A CASE STUDY OF BALE BERDAYA SUMBAWA Dira Meisyaqia; Zaenafi Ariani; Nur’aini Nur’aini; Mukhlishin Mukhlishin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4191

Abstract

This study investigates the influence of external factors on the adoption of entrepreneurially- oriented e-commerce among micro, small, and medium enterprises (MSMEs) of Bale Berdaya Sumbawa. Using a quantitative method with a sample of 100 MSME owners, data were collected through structured questionnaires and analyzed using multiple linear regression. The results show that external factors have a significant positive effect on entrepreneurially-oriented e-commerce adoption (p < 0.05), explaining 52.3% of the variance (R² = 0.523). Among the external factors examined, market demand and technological infrastructure demonstrated the strongest effects, with standardized beta coefficients of 0.421 and 0.367, respectively. These findings contribute theoretically by extending the understanding of e-commerce adoption through the lens of entrepreneurial orientation, highlighting how external stimuli interact with entrepreneurial behavior in digital contexts. Practically, the study offers actionable insights for policymakers, business support organizations, and digital platform providers to design interventions that enhance MSME competitiveness through targeted e-commerce strategies
PENINGKATAN KEMANDIRIAN EKONOMI PEREMPUAN MELALUI PELATIHAN MANAJEMEN KEUANGAN USAHA DIVERSIFIKASI PANGAN LOKAL DI SEKOLAH KEWIRAUSAHAAN AISYIYAH Baiq Reinelda Tri Yunarni; Nur’aini Nur’aini; Abdul Hafiz
Journal of Community Empowerment Vol 5, No 2 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v5i2.39408

Abstract

ABSTRAKKegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya kemampuan manajemen keuangan usaha dan terbatasnya inovasi produk pada perempuan pelaku usaha di Sekolah Kewirausahaan Aisyiyah,(SWA) meskipun memiliki potensi besar dalam pengembangan pangan  lokal. Tujuan kegiatan ini adalah (1) meningkatkan pemahaman dan keterampilan peserta dalam pencatatan keuangan usaha, perencanaan anggaran, perhitungan biaya dan laba, serta pengelolaan arus kas; (2) meningkatkan kemampuan peserta dalam mengembangkan produk pangan lokal yang beragam, bernilai tambah, dan sesuai dengan kebutuhan pasar; serta (3) membentuk pola pikir wirausaha perempuan yang  mandiri, berdaya saing, dan berlandaskan nilai-nilai Islam. Metode pelaksanaan menggunakan pendekatan partisipatif berbasis kebutuhan  mitra melalui sosialisasi, pelatihan, workshop, simulasi pencatatan keuangan, dan pendampingan usaha. Mitra dalam kegiatan ini adalah 20 orang anggota Sekolah Kewirausahaan Aisyiyah. Evaluasi dilakukan melalui pre-test dan post-test, observasi praktik, serta monitoring perkembangan usaha peserta. Hasil kegiatan menunjukkan peningkatan kemampuan manajemen keuangan sebesar 70%, ditandai dengan kemampuan peserta dalam melakukan pencatatan keuangan sederhana dan memisahkan keuangan  usaha dan rumah tangga. Selain itu, keterampilan diversifikasi produk  halal meningkat sebesar 60% dan nilai ekonomis produk meningkat rata-rata sebesar 30%. Dampak kegiatan ini terlihat pada meningkatnya profesionalisme usaha, kemandirian ekonomi, serta peluang peningkatan pendapatan peserta secara berkelanjutan.Kata kunci: Pemberdayaan Perempuan; Manajemen Keuangan Usaha; Diversifikasi Pangan Lokal; UMKM; Ekonomi IslamABSTRACTThis community service activity is motivated by the low capacity of women entrepreneurs in managing business finances and the limited product innovation among participants of the Aisyiyah Entrepreneurship School, despite their significant potential in developing local food-based products. The objectives of this program are: (1) to improve participants’ understanding and skills in business financial recording, budgeting, cost and profit calculation, and cash flow management; (2) to enhance participants’ ability to develop diverse, value-added local food products that meet market needs; and (3) to foster an entrepreneurial mindset among women that is independent, competitive, and grounded in Islamic values. The implementation method employs a participatory approach based on partners’ needs through socialization, training, workshops, financial recording simulations, and business mentoring. The partners involved in this activity consist of 20 members of the Aisyiyah Entrepreneurship School. Evaluation was conducted through pre-test and post-test methods, practical observations, and monitoring of participants’ business development. The results show a 70% improvement in financial management skills, indicated by participants’ ability to carry out simple financial recording and to separate business and household finances. In addition, participants’ skills in halal product diversification increased by 60%, and the economic value of products improved by an average of 30%. The impact of this activity is reflected in increased business professionalism, strengthened economic independence, and greater opportunities for sustainable income growth.Keywords: Women Empowerment; Business Financial Management; Local Food Diversification; Msmes; Islamic Economics