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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Journal of Economic and Management (JECMA)
M. Ajis Susilo
Universitas Muhadi Setiabudi
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Saluran Distribusi Dan Harga Terhadap Keputusan Pembelian Produk Air Cleo M. Ajis Susilo; Syariefful Ikhwan; Slamet Bambang Riono
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Juli: Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.299 KB) | DOI: 10.56910/gemilang.v2i3.115

Abstract

This research was conducted to discuss the influence of distribution channels and prices on Cleo's water purchase decision at PT Sentralsari Primasentosa (Ciledug Depot). The variables of this study are distribution channels (X1) and Price (X2) to purchasing decisions (Y). This research uses a type of survey research, with quantitative methods. Data analysis is assisted by the SPSS program application. The population of this study was cleo consumers with a total of 954 (stores/customers) in Brebes County. The technique of determining the number of samples, using the Slovin formula, obtained a sample of 100 respondents. Data collection techniques by distributing questionnaires to consumers. The data were then analyzed validity and reliability tests, determination tests, classical assumption tests, multiple linear regression tests, F tests and t tests. Based on the results of this study, it shows that distribution channels and prices affect cleo's water purchase decision at PT Sentralsari Primasentosa.
Pengaruh Product Quality, Sevice dan Trust terhadap Purchase Intension Online Andi Yulianto; Roby Setiadi; M. Ajis Susilo
Journal of Economics and Management (JECMA) Vol. 3 No. 1 (2021): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v3i1.1016

Abstract

The growing internet makes buying and selling business very promising. Consumers feel the comfort and convenience when shopping online. But this is inseparable with someone's concern when going shopping online. This of course can affect purchase intension online. This study aims to identify the magnitude of the influence of the factors forming consumer behavior, namely product quality, service and trust in purchase intension online. This research was conducted on smartphone users who have shopped online. The samples used were 250 people. The research method used is quantitative. This study uses descriptive analysis techniques and multiple linear regression. The data was analyzed using the SPSS program. The questions in this questionnaire are closely related to product quality, service and trust from the perspective of purchase intension online. The results of the answers to this questionnaire will be calculated to determine how much influence it has on purchase intension online. By knowing the results of this research related to online shopping interest, can understand more deeply about the customer's views on product quality, service and trust and to determine the right strategy.
Co-Authors Andi Yulianto Ikhwan, Syariefful Riono, Slamet Bambang Roby Setiadi