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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Value: Jurnal Manajemen dan Akuntansi Jurnal Kewarganegaraan Business Review and Case Studies Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) JAMU : Jurnal Abdi Masyarakat UMUS Journal of Management and Social Sciences

Roby Setiadi

Universitas Muhadi Setiabudi

Author-ID : 2690949

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENILAIAN KEPUASAN KONSUMEN DAPAT DI LIHAT DARI PROMOSI PENJUALAN DAN KUALITAS PRODUK PADA STUDI KASUS UMKM DI KABUPATEN BREBES Roby Setiadi; Annissa Atussholiha
Value : Jurnal Manajemen dan Akuntansi Vol 16 No 1 (2021): Januari - Juni 2021
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v16i1.1878

Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh promosi penjualan dan kualitas produk terhadap kepuasan konsumen pada UMKM di Kabupaten Brebes. metode pengambilan data kuantitatif dengan cara membagikan kuesioner kepada seluruh pelanggan yang pernah berbelanja babyfood. Sampel dalam penelitian ini yaitu 100 responden, yang terdiri dari 16 bulir pertanyaan. Analisis kuantitatif meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, dan R-square. Data yang sudah terkumpul lalu di proses menggunakan SPSS versi 22 untuk mendeteksi variabel mana yang sangat berpengaruh. Hasil penelitian ini menunjukan bahwa variabel promosi penjualan dan variabel kualitas konsumen keduanya berpengaruh positif terhadap kepuasan konsumen UMKM di Kabupaten Brebes

Peningkatan Keputusan Pembelian Melalui Peran Kualitas Produk (Studi Empiris Ceker Ndower Brebes Jawa Tengah Indonesia) Asriyatun Abadiyah; Roby Setiadi; Gian Fitralisma; Tri Linda Antika
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakTujuan dalam penelitian ini untuk menguji dan menganalis apakah peran kualitas produk yang dirasakan konsumen Ceker Ndower Brebes berpengaruh pada peningkatan keputusan pembelian di Ceker Ndower Brebes. Penelitian ini dilakukan di Ceker Ndower Brebes menggunakan metode kuantitatif dengan membagikan kuesioner kepada konsumen melalui link google form dan butiran pertanyaan di kertas kuesioner. Dengan 100 responden melalui kuesioner, yang terdiri dari 8 butir pertanyaan tertutup dan 8 pertanyaan terbuka. Kemudian data dikumpulkan dan diproses menggunakan SPSS versi 22 dengan teknik analisis menggunakan uji instrument yaitu uji validitas dan reliabilitas, uji analisis regresi sederhana, uji asumsi klasik yaitu uji normalitas, uji hipotesis yaitu uji parsial (t) dan uji koefisien determinasi (R2) untuk melihat pengaruh dari setiap variabel. Penelitian ini memiliki hasil secara parsial menunjukan variabel kualitas produk i berpengaruh positif dan signifikan secara parsial antara kualitas produk terhadap keputusan pembelian di Ceker Ndower Brebes dan kekuatan hubungan antara variabel kualitas produk (X) terhadap keputusan pembelian (Y) senilai 35,3% selebihnya senilai 64,7% dipengaruhi oleh faktor lain.Kata Kunci: Kualitas Produk, Keputusan PembelianÂ AbstractThe purpose of this study is to examine and analyze whether the role of product quality perceived by Ceker Ndower Brebes consumers has an effect on increasing purchasing decisions at Ceker Ndower Brebes. This research was conducted in Ceker Ndower Brebes using a quantitative method by distributing questionnaires to consumers via the google form link and the details of the questions on the questionnaire paper. With 100 respondents through a questionnaire, which consists of 8 closed questions and 8 open questions. Then the data were collected and processed using SPSS version 22 with analytical techniques using instrument tests, namely validity and reliability tests, simple regression analysis tests, classical assumption tests, namely normality tests, hypothesis tests, namely partial tests (t) and coefficient of determination test (R2) to see the effect of each variable. This study partially shows that product quality variable i has a positive and partially significant effect between product quality on purchasing decisions at Ceker Ndower Brebes and the strength of the relationship between product quality variables (X) on purchasing decisions (Y) worth 35.3%, the rest is worth 35.3%. 64.7% is influenced by other factors.Keywords: Product Quality, Purchase Decision

Pengaruh Harga dan Daya Tarik Wisata Terhadap Minat Berkunjung Wisata Mangrove Pandasari Fatikhatun Faoziyah; Roby Setiadi; Hendri Sucipto
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakPenelitian ini bertujuan untuk menguji dan menganalisis sejauh mana pengaruh harga dan daya tarik wisata di objek wisata mangrove pandansari kabupaten Brebes. Jenis penelitian ini kuantitatif. Sampel penelitian ini diambil sebanyak 100 responden. Metode menggunakan SPSS 22. Hasil penelitian ini menampilkan hasil uji t yang menyatakan bahwa variabel, harga berpengaruh positif dan signifikan terhadap minat berkunjung. Dengan nilai t-hitung harga sebesar 3,065> t-tabel 0,1660 dengan nilai signifikan 0,003<0,05 Dan daya tarik wisata berpengaruh positif dan signifikan terhadap minat berkunjung. Dengan t-hitung daya tarik wisata sebesar 5,196 > t-tabel0,1660 dengan nilai signifikan 0,000<0,05.Kata Kunci: harga, daya tarik wisata, minat berkunjungÂ AbstractThis study aims to examine and analyze the influence of price and tourist attraction in the Pandansari Mangrove tourism object, Brebes Regency. This type of research is quantitative . The sample of this research was taken as many as 100 respondents. The method uses SPSS 22. The results of this study show test results which state that the variable, price has a positive and significant effect on visiting interest. With a value of t - calculate the price of 3.065> t - table 0.1660 with a significant value of 0.003 <0.05 And tourist attraction has a positive and significant effect on visiting interest. With t - calculate the tourist attraction of 5.196 > t - table0.1660 with a significant value of 0.000 <0.05.Keywords: price, tourist attraction, interest in visiting

Entrepreneurship Model: Attributes of Entrepreneurial Intention Between Exact And Non-Exact Students Andi Yulianto; Roby Setiadi; Roni Roni
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2020): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v13i2.705

Entrepreneurial intention in a person can be formed by the external and internal environment. This study examines the attributes entrepreneurial intentionin students : role models, entrepreneurial attitude, subjective norms, and emotional competence. The purpose of this study is to determine a model of entrepreneurial intention among exact and non-exact college students. in Brebes and Tegal, Central Java. Respondents observed were exact and non-exact students at three tertiary institutions, namely Muhadi Setiabudi University (UMUS) Brebes, Polteknik Harapan Bersama (Poltek Harber) Tegal, and Pancasakti University (UPS) Tegal with a total of 301 students using a cluster random sampling. This research uses a quantitative analysis approach with data analysis techniques Structural Equation Model (SEM), a method to test the attributes that make up the entrepreneurial intention model. The results showed that the exact entrepreneurial intention of the student group was formed by the attributes of entrepreneurial attitude, and emotional competence. Meanwhile, the non-exact student group was formed by the attributes of role models and entrepreneurial attitudes. The implication of this research is that universities can form entrepreneurial characters among students through a conducive and dynamic curriculum and academic atmosphere.

Analisis Positioning Operator Seluler dan Strategi Pemasaran Untuk Memenangkan Pasar di Wilayah Yogyakarta Andi Yulianto; Roni Roni; Roby Setiadi; Azizah Indriyani
Journal of Economics and Management (JECMA) Vol. 2 No. 2 (2020): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Tujuan penelitian ini adalah untuk menentukan segmentasi pasar operator seluler dari tiga merek yaitu: Telkomsel, Mentari, dan XL. Ketiga merek tersebut mendominasi pasar operator seluler sehingga menarik untuk diteliti tentang peta persaingan terhadap atribut-atribut yang diberikan kepada konsumen. Sampel yang dipilih adalah pengguna dari ketiga merek operator seluler di Wilayah Sleman, Yogyakart sebanyak 140 responden. Jenis penelitian ini adalah penelitian kuantitatif. Metode analisis yang digunakan yaitu analisis faktor/klaster dan analisis korespondensi. Berdasarkan hasil output SPSS menghasilkan 3 (tiga) klaster, yaitu klaster 1 tentang layanan, klaster 2 tentang harga kartu perdana, dan klaster 3 tentang biaya telepon/SMS. Analisis korespendensi menghasilkan 4 kwadran yang membagi kelompok atribut-atribut yang diteliti

Analisis Pengaruh Kepuasan Pelanggan Melalui Kualitas Produk Tape Ketan Daun Jambu Afifah Afifah; Roby Setiadi; Mukson Mukson; Gian Fitralisma; Syariefull Ikhwan; Findhy Dwita Kumala
Journal of Economics and Management (JECMA) Vol. 3 No. 1 (2021): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Penelitian ini dilakukan untuk mengetahui serta mengukur kepuasan pelanggan melalui kualitas produk tape ketan daun jambu di Banjarharjo Kabupaten Brebes dengan menggunakan metode penelitian kuantitatif assosiatif. Peneliti membuat serta menyebar kuesioner kepada 30 responden yang merupakan sampel dari jumlah populasi pelanggan tape ketan daun jambu yang berada di Kecamatan Banjarharjo untuk dapat diteliti serta dianalisis sesuai dengan data yang telah disebar. Teknik analisis data pada penelitian ini menggunakan Uji Validitas, Uji Reliabilitas, Uji Regresi Sederhana, Uji Determinasi (R) dan Uji Hipotesis (Uji-t). Hasil distribusi responden penelitian ini adalah persepsi responden Kualitas Produk Tape Ketan Daun Jambu “Dio” memiliki nilai distribusi responden sebesar 4,11 dan masuk pada kategori interpretasi baik, dan persepsi responden terhadap kepuasan pelanggan tape ketan daun jambu “Dio” memiliki nilai distribusi responden dengan total 3,87 dan masuk pada kategori interpretasi puas. Sedangkan hasil pengujian yang diperoleh terdapat pengaruh positif kuat dan siginifikan antara kualitas produk Tape Ketan daun Jambu “Dio” terhadap kepuasan pelanggan. Hal ini dapat dilihat dari model Regresi Linier Sederhana Y = 4,477+ 1,616X, nilai koefisien korelasi r = 0,408, kontribusi variabel kualitas produk terhadap variabel kepuasan pelanggan sebesar 16,6%, pengaruh kualitas produk terhadap kepuasan pelanggan signifikan karena t hitung > t tabel (3,128 > 1,701).

Studi Empiris UMKM Rabbani Babyfood Brebes, Jawa Tengah, Indonesia Asriyatun Abadiyah; Roby Setiadi
Journal of Economics and Management (JECMA) Vol. 3 No. 2 (2021): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Penelitian ini bertujuan untuk menguji apakah nilai harga dan kualitas pelayanan yang dirasakan berpengaruh pada kepuasan konsumen di UMKM Bubur Bayi Sehat, studi empiris Rabbani Babyfood Brebes. Penelitian ini dilakukan di Bubur Bayi Sehat Rabbani Babyfood Brebes menggunakan metode kuantitatif dengan membagikan kuesioner kepada konsumen melalui link google form dan butiran pertanyaan di kertas kuesioner. Dengan 100 responden melalui kuesioner, yang terdiri dari 16 butir pertanyaan. Kemudian data dikumpulkan dan diproses menggunakan SPSS versi 22 untuk melihat pengaruh dari setiap variabel. Hasil penelitian ini secara parsial menunjukan bahwa variabel harga berpengaruh terhadap kepuasan konsumen serta variabel kualitas pelayanan berpengaruh terhadap kepuasan konsumen dan hasil penelitian ini secara simultan menunjukan harga dan kualitas pelayanan berpengaruh terhadap tingkat kepuasan konsumen.

Faktor-Faktor Yang Mempengaruhi Profitabilitas Perbankan (Studi pada Bank Umum Go Public Yang Terdaftar di Bursa Efek Indonesia Tahun 2011-2015) Umamatul Khoeriyah; Roni Roni; Syariefful Ikhwan; Roby Setiadi; Mohammad Badrun Zaman
Journal of Accounting and Finance (JACFIN) Vol. 1 No. 1 (2019): Februari
Publisher : Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.867 KB)

This study aims to analyze the influence of Capital Adequacy Ratio (CAR), Operational Cost to Operating Income (BOPO), Loan to Deposit Ratio (LDR), Non Performing Loan (NPL), Net Interest Margin (NIM), to Banking Profitability (ROA). The population that became the object in this study is a public bank going public listed on the Indonesia Stock Exchange period 2011-2015. The number of samples used are 25 public banks going public listed on the Indonesia Stock Exchange. The sample of research is taken by purposive sampling with certain criterion that is banking company belonging to commercial bank go public, and bank have published its financial report in year 2011-2015. The method used in this research is to use multiple regression analysis with hypothesis test that is t test and F test. Before using multiple regression analysis, classical assumption test is done first. From the result of hypothesis test simultaneously (F test) indicate that CAR, BOPO, LDR, NPL, NIM, have significant influence to bank profitability at commercial bank go public with level signifikan signifikan 0.000. While based on partial hypothesis test result (t test) at commercial bank go public show that variable of CAR, BOPO, NPL, NIM, have significant effect to bank profitability. While the LDR variable is not significant to banking profitability. The adjusted R2 value in the regression model of the bank go public is obtained at 0.519. It shows that big influence of independent variable that is CAR, BOPO, LDR, NPL, NIM to dependent variable (ROA) equal to 51,9% while the rest of 48,1% influenced by other factor. Moreover the value of R2 is 0.539. If the value of R2 is closer to 1 then the independent variables (CAR, BOPO, LDR, NPL, NIM) are more powerful in explaining the dependent variable (ROA)

Pengaruh CAR, NPL, ROA, ROE, dan LDR terhadap Penyaluran Kredit Perbankan (Studi Kasus pada Bank BPR di Wilayah Brebes Periode Tahun 2014-2018) Devi Ade Yulian; Nasiruddin; Roby Setiadi; Khalid Iskandar; Mohammad Badrun Zaman
Journal of Accounting and Finance (JACFIN) Vol. 1 No. 1 (2019): Februari
Publisher : Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (707.152 KB)

Banking is an important part that plays a role in a country's economic development. Banking also functions as an intermediation institution whose task is to collect funds from the public and distribute them again to the public in the form of credit. In disbursing credit, there are internal factors that must be considered, namely in terms of capital proxied with the Capital Adequacy Ratio (CAR), the level of coliability proxied by Non-Performing Loans (NPL), profitability proxied with Return On Asset (ROA), dividend level proxied with Return On Equity (ROE), and in terms of banking liquidity proxied by Loan to Deposit Ratio (LDR). This study aims to analyze the effect of CAR, NPL, ROA), ROE and LDR on banking lending to People's Credit Bank (BPR) companies. The sample used in this study amounted to 6 banking companies. The analysis used is multiple linear regression. Based on the analysis that has been carried out, it was found that partially the ratio of CAR, NPL, ROA, ROE, LDR has a significant positive effect on bank lending.

Pengaruh Motivasi Kerja, Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai pada Badan Pusat Statistik (BPS) Brebes Dwi Yoga; Andi Yulianto; Azizah Indriyani; Roby Setiadi; Nur Khojin
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar

In search of a good workforce is very not easy, especially in maintaining existing ones. Therefore, the company should prioritize employees who are skilled and have good performance. This research aims to determine the influence of work motivation, work environment and work discipline on the performance of employees at the Central Statistical Agency (BPS) Brebes. The study used primary data, a population of 35 employees and samples of 35 respondents. Hypothesis testing used multiple linear regression analyses using SPSS 16 applications. The results showed: partial work motivation has no significant effect on the performance of employees of the Central statistical Body (BPS) Brebes, the working environment partially influential to the performance of officers in the central body Brebes (BPS) statistics, partial work discipline has no significant effect on the performance of employees of the Central Statistical Board (BPS) of Brebes, and work motivation, work environment and working discipline simultaneously there are influences that to the performance of employees at the Brebes BPS.

Co-Authors Adjizah Adjizah Afifah Afifah Alif Nurfitrah Andi Yulianto Annissa Atussholiha Annissa Atussholiha Asriyatun Abadiyah Asriyatun Abadiyah Devi Ade Yulian Dwi Yoga Fatikhatun Faoziyah Findhy Dwita Kumala Gian Fitralisma Harliana Harliana Hendri Sucipto Hendri Sucipto Herniah Herniah Ikhwan, Syariefful Indriyani, Azizah Khalid Iskandar M. Ajis Susilo Mohamad Basuni Mohammad Badrun Zaman Muhammad Syaifulloh Mukson Mukson Murdiono Nasiruddin, Nasiruddin NUR AISYAH Nur Khojin Nurulliyanah Nurulliyanah Otong Saeful Bachri Raden Mohamad Herdian Bhakti Roni Roni Sri Undartik Syariefull Ikhwan Trilinda Antika Umamatul Khoeriyah Vivian Pushein Margaretha Amey

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