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All Journal Jurnal Riset Komunikasi Communicare : Journal of Communication Studies Wisesa: Jurnal Pengabdian Masyarakat
Wifka Rahma Syauki
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pesan Kampanye Non-Goverment Organization terhadap Permasalahan Sampah Plastik Wayan Weda Asmara Dewi; Wifka Rahma Syauki
Jurnal Riset Komunikasi Vol 5 No 2 (2022): Agustus 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i2.428

Abstract

Abstract Environmental pollution from plastic waste has many negative impacts that can harm the earth's ecosystem now and in the future. Many non-governmental organizations (NGOs) have initiated changes in the use of plastics, in this research, Bye Bye Plastic Bags (BBPB). One of the efforts that can be done is to hold a campaign that aims to initiate a social change, especially in the use of plastic waste. Changes made with campaigns are always related to aspects of knowledge, attitudes, and behavior. This study aims to find out how the response from the community to the BBPB campaign message is related to the problem of plastic waste. The method used in this study uses descriptive quantitative research methods and seven main indicators. Based on the results of descriptive analysis of each of the seven campaign message indicators, good results were obtained. The dominant indicator in this research is the content indicator. It can be concluded that the campaign message carried out by Bye Bye Plastic Bags (BBPB) was well received by the public
TURNING THE TIDE ON INDONESIA'S FOOD WASTE CRISIS: A GENERATION Z-LED MOVEMENT Avicenna, Fitria; Wifka Rahma Syauki
Wisesa: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): WISESA - Jurnal Pengabdian Masyarakat
Publisher : UPT. PKM UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wisesa.2023.02.2.1

Abstract

Indonesia faces a serious issue related to food waste, which is a significant problem in the economic, environmental and social sectors. Food waste accounts for a large part of the composition of waste in landfills and produces methane gas which contributes to the climate crisis. This community service activity partners with Garda Pangan, which is a movement that seeks to address the problem of food waste with a holistic approach, focusing on reducing food loss and food waste and providing access to food for the underprivileged. With various activities such as collecting donated food from food businesses, tackling food waste from major events, and conducting policy advocacy, Garda Pangan hopes to reduce the problem of food waste in Indonesia and create a society that is more aware of the importance of reducing food wastage for environmental sustainability and social welfare. . Through this webinar, Generation Z, represented by students, shows an increased awareness of food waste which is mostly produced by households and wishes to change habits to reduce the food waste they produce every day. In an effort to reduce food waste, the majority of respondents chose to reduce buying impulse snacks, while some also chose to bring food/drink containers to take the leftovers home if they didn't run out.
Stigma, Trends, and Skincare Preferences among Male Consumers Wifka Rahma Syauki; Avine, Diyah Ayu Amalia
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220243

Abstract

This study examines the stigma, inclinations, and skincare preferences of young consumers, with a particular focus on male, Millennials and Generation Z. Over recent years, the use of skincare products among women has witnessed a significant increase, driven by evolving perceptions and trends surrounding aging and wrinkles. Adopting a qualitative methodology, this research utilizes interviews to explore the factors motivating participants to use skincare products, their product choices, and their approaches to navigating social stigma associated with skincare use. Findings reveal that while stigma persists—particularly toward skincare products containing minerals—an increasing number of women view skincare as an essential element of self-care and personal improvement. Furthermore, technology and social media emerge as pivotal forces in shaping consumer preferences for specific products and services. The study also highlights emerging insights into male consumers’ responses to shifting social stigmas, offering valuable implications for marketing strategies and product innovation within the cosmetics industry.
Stigma, Trends, and Skincare Preferences among Male Consumers Wifka Rahma Syauki; Avine, Diyah Ayu Amalia
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220243

Abstract

This study examines the stigma, inclinations, and skincare preferences of young consumers, with a particular focus on male, Millennials and Generation Z. Over recent years, the use of skincare products among women has witnessed a significant increase, driven by evolving perceptions and trends surrounding aging and wrinkles. Adopting a qualitative methodology, this research utilizes interviews to explore the factors motivating participants to use skincare products, their product choices, and their approaches to navigating social stigma associated with skincare use. Findings reveal that while stigma persists—particularly toward skincare products containing minerals—an increasing number of women view skincare as an essential element of self-care and personal improvement. Furthermore, technology and social media emerge as pivotal forces in shaping consumer preferences for specific products and services. The study also highlights emerging insights into male consumers’ responses to shifting social stigmas, offering valuable implications for marketing strategies and product innovation within the cosmetics industry.
Co-Authors Avicenna, Fitria Avine, Diyah Ayu Amalia Wayan Weda Asmara Dewi