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All Journal Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Zainol Hasan
Universitas Ibrahimy Sukorejo Situbondo
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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TINJAUAN ETIKA BISNIS ISLAM TERHADAP ASPEK PEMASARAN Budi Sufyanto; Zainol Hasan
Al-Idarah Vol 2 No 1 (2021): Al-Idārah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.183 KB) | DOI: 10.35316/idarah.2021.v2i1.112-122

Abstract

The purpose of this paper is to examine the marketing aspects in the perspective of Islamic business ethics according to Islamic economists. This writing is a literature research with a qualitative descriptive approach. The data source is a reference according to the topic of study. Data analysis was carried out qualitatively including data reduction, data presentation and conclusion drawing. The results showed that the aspects of Islamic marketing were minimal and more dominant over conventional marketing
Co-Authors budi sufyanto