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All Journal Jurnal Analisis Bisnis Ekonomi Borobudur Management Review Urecol Journal. Part B: Economics and Business
Luk Luk Atul Hidayati, Luk Luk Atul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KEPUTUSAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH MAGELANG DALAM MEMILIH PROGRAM STUDI Hidayati, Luk Luk Atul; Pramita, Yulinda Devi
Jurnal Analisis Bisnis Ekonomi Vol 17 No 1 (2019): Volume 17, Nomor 1, April 2019
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.791 KB) | DOI: 10.31603/bisnisekonomi.v17i1.2849

Abstract

This study empirically tested and analyzed the decision-making factors of UMMagelang Faculty of Economics and Business students in choosing study programs. These factors include the image of tertiary institutions, interests, joint decisions, availability of jobs, sources of public information, and Word of Mouth (WOM) on the decision making of prospective students of the Faculty of Economics and Business UMMagelang to choose study programs.The sample used in this study was an early semester student at the management and accounting study program of FEB UMMagelang. The sample of semester 2 students is because they are classified as new students and can still be measured and identified their interest in choosing study programs at FEB UMMagelang. The results showed that the WOM method influenced the decision to choose a study program. It means that many of FEB UMMagelang students are often involved in communication and talking about FEB UMMagelang. Brand image is one of the considerations of prospective students of the Faculty of Economics and Business, University of Muhammadiyah Magelang, choosing study programs at FEB UMMagelang. The joint decision to choose the bachelor program (S-1) at the Faculty of Economics and Business, University of Muhammadiyah Magelang also influenced the decision to vote. This shows that the role of parents and family influences the decision to choose study programs at the Faculty of Economics and Business, University of Muhammadiyah Magelang.
Encourage Purchase Decisions at J.CO Donuts with Brand Image, Positive Word of Mouth, Social Media Promotion and Location Nugraheni, Tri Indah; Hidayati, Luk Luk Atul
Urecol Journal. Part B: Economics and Business Vol. 3 No. 1 (2023): January-June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.238

Abstract

The purpose of this study is to determine the effect of brand image, positive word of mouth, social media promotion and location on purchasing decisions. The sample criteria used in this study were consumers who had bought J.CO Donuts more than once. The sampling method is purposive sampling with a total sample of 100 respondents. The analytical tool used is multiple linear regression with the help of SPSS 25.0 software. The results of this study indicate that brand image, positive word of mouth, social media promotion and location have a positive and simultaneous effect on purchasing decisions. Partially, brand image, social media promotion and location have a positive and significant effect on purchasing decisions, while positive word of mouth has no effect on purchasing decisions.
Pengaruh Lokasi, Motivasi Usaha, Media Promosi Dan Kompetensi Wirausaha Terhadap Keberhasilan Usaha (Studi Empiris Pada UMKM Di Kelurahan Tidar Utara, Kecamatan Magelang Selatan, Kota Magelang) Atiqoh, Lidya Sahira; Hidayati, Luk Luk Atul
Borobudur Management Review Vol 4 No 2 (2024): Vol 4 No: 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v4i2.9268

Abstract

Penelitian ini bertujuan untuk menguji pengaruh lokasi, motivasi, media promosi, kompetensi wirausaha terhadap keberhasilan usaha. Sampel penelitian ini adalah para pemilik Usaha Mikro Kecil Menengah di Kelurahan Tidar utara, Kecamatan Magelang Selatan, Kota Magelang sebanyak 100 responden. Metode pengambilan sampel menggunakan purposive sampling. Alat analisis yang digunakan yaitu regresi linier berganda dengan bantuan program IBM SPSS 25. Hasil dari penelitian ini menunjukkan bahwa lokasi, motivasi, media promosi, dan kompetensi wirausaha secara simultan berpengaruh positif dan signifikan terhadap keberhasilan usaha. Lokasi secara parsial berpengaruh positif dan signifikan terhadap keberhasilan usaha, motivasi secara parsial berpengaruh positif dan signifikan terhadap keberhasilan usaha, media promosi secara parsial tidak berpengaruh terhadap keberhasilan usaha, kompetensi wirausaha secara parsial tidak berpengaruh terhadap keberhasilan usaha.
Co-Authors Atiqoh, Lidya Sahira Muhdiyanto -, Muhdiyanto Nugraheni, Tri Indah Pramita, Yulinda Devi