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Hydroponic Agriculture as Business in Digital Era Asti Marlina; Hanif Zaidan Sinaga; Ahmad Fathan Mujadidi Haqqani
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1602

Abstract

Hydroponic is a farming activity without land and does not require large areas of land, this farming activity can also have potential as a business activity. This agriculture business activity can also help and even overcome problems that will arise from economic uncertainty. Apart from the hydroponic agriculture business activities, the quality of the final product will greatly affect the price which will ultimately affect the total income and profits from the harvest in that period. The hydroponic training in Laladon Village, Ciomas District, Bogor City is expected to increase community income by establishing SMEs and can also improve food security for the community. Business activities require good marketing strategy skills, today marketing activities are carried out through digital channels. The ability of a good marketing strategy will reach a wider market so that the potential of these business activities can generate better profits. A good marketing strategy will consider the level of effectiveness and efficiency of all available channels, by choosing digital channels that are effective and efficient and have an impact on the right marketing strategy and produce better market growth. To increase hydroponic sales, you can implement and develop digital strategies, namely by using whatsapp business, Instagram, TikTok, Facebook and Google Adds.
CARING FOR THE ENVIRONMENT WITH A SOCIAL SPIRIT THROUGH THE WASTE BANK UNIT PROGRAM Asti Marlina; Hanif Zaidan Sinaga; Setio Pramono; Widhi Ariyo Bimo; Euis Sinta Tiara; Rizqy Rusydiana MS
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.2185

Abstract

Waste management is a serious challenge that occurs in several countries. Poor waste management will lead to several problems. One movement that can overcome waste management is the establishment of waste banks. As one of the innovative steps that can overcome waste management problems in a sustainable manner. Waste banks are institutions that provide economic incentives for communities to recycle and utilize waste effectively. Community service activities in Nagrak village saw this phenomenon and made this a mainstay program. It is expected to provide in-depth insight into the contribution of waste banks in managing waste and achieving sustainable development goals. The results of this community service are expected to provide a basis for policy makers, industry players and the general public to improve the implementation and effectiveness of waste banks as an innovative solution in waste management and environmental sustainability.