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Value Chain and Business Development Strategy of MOCAF Cap Kujang in Sumedang Regency Mira Ismiyanti Pribadi; Wawan Gunawan; Rijanti Rahaju Maulani
3BIO: Journal of Biological Science, Technology and Management Vol. 4 No. 2 (2022)
Publisher : School of Life Sciences and Technology, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/3bio.2022.4.2.1

Abstract

MOCAF Cap Kujang is one of the MOCAF (Modified Cassava Flour) produced in Sumedang that has been produced since 2012, but until now, the business development is still limited. The challenges in MOCAF Cap Kujang are the limited availability of raw materials, the lack of intensive marketing, and the government has not paid attention to the MOCAF business in Sumedang. This study aims to analyze value chain activities in MOCAF Cap Kujang, identify internal and external factors that influence the MOCAF Cap Kujang business, and determine the business development strategy for the MOCAF Cap Kujang business. The method used for value chain analysis was Porter's model and Hayami Method. Internal factor analysis was carried out using IFE, and external factors using EFE. The results of IFE and EFE were used to formulate strategies on the SWOT matrix. The resulting strategy was then prioritized using the AHP method. The study's results showed that value chain activities in the MOCAF Cap Kujang business consist of primary activities and supporting activities that generate added value at MOCAF by Rp1000/kg (33.33%). The main strength is the clean white of MOCAF Cap Kujang, and the main weakness is that MOCAF Cap Kujang's price is higher than other MOCAFs. The main opportunity of MOCAF Cap Kujang is that MOCAF can be a substitute for wheat for people who cannot consume gluten and the main threat is the lower price of wheat flour. MOCAF Cap Kujang's business development strategy prioritizes cooperation with various parties.
Dynamics of Competitiveness and Efficiency of Rice Farming in Java Island, Indonesia Amrina Rosyada; Ramadhani Eka Putra; Wawan Gunawan
3BIO: Journal of Biological Science, Technology and Management Vol. 4 No. 2 (2022)
Publisher : School of Life Sciences and Technology, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/3bio.2022.4.2.5

Abstract

Rice is the major crop in Indonesia and the staple food for more than 90% of Indonesians. Given the vital role of rice, efforts to develop rice production are a priority, especially in solving farming efficiency problems. However, inefficiency is one of the major causes of low performance in Indonesian rice production. If farming has high competitiveness and efficiency, Indonesia is encouraged to be able to become an exporter of rice. As a result, national rice farming must continue to improve its competitiveness and efficiency. This study aims to determine the economic efficiency and competitiveness of rice farming in several provinces in Java, i.e., West Java, Central Java, and East Java. The data used in this study is PATANAS survey data obtained from the Center for Socio-Economic Studies and Agricultural Policy, Indonesian Ministry of Agriculture. This study used a quantitative analysis approach and analytical descriptive analysis. The level of competitiveness was analyzed using Policy Analysis Matrix (PAM), while the efficiency level was analyzed using the Stochastic Frontier Method (SFM). The results showed that rice farming in Java Island has a positive profit value on private and social prices. In addition, rice farming in all research locations has competitiveness as measured by indicators of comparative and competitive advantage as characterized by the coefficient values ​​of DRC (Domestic Resource Cost Ratio) and PCR (Private Cost Ratio), which are less than one in the study period 2007-2020. The result of a technical efficiency study shows the average technical efficiency of three provinces in Java is around 0.82, and the factor input that significantly increased the technical efficiency was land and intermediate input.