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All Journal Syntax Idea jurnal syntax admiration Journal of Mandalika Social Science
Junedi Junedi
Universitas Pelita Bangsa Bekasi, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Pengaruh Struktur Modal, Strategi Pemasaran dan Jaringan Penjualan Terhadap Perkembangan Usaha Pada UMKM Madu Hutan Tanjungsari Kokom Komalasari; Junedi Junedi
Jurnal Syntax Admiration Vol. 3 No. 11 (2022): Jurnal Syntax Admiration
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v3i11.511

Abstract

Madu merupakan komoditas unggulan bagi ketersediaan bahan baku penunjang produk hasil olahan pada bidang kesehatan yang dihasilkan dari lebah. Dalam menjalankan kegiatan usaha Madu Hutan ini masih dijumpai beberapa kendala berupa pembiayaan hingga strategi penjualan. Pada penelitian ini bertujuan untuk menguji sejauh mana peranan ketersediaan belanja modal kerja, cara melakukan penjualan hasil komoditas yang dihasilkan, dan jaringan penjualan terhadap perkembangan usaha  pada UMKM  Madu  Hutan  Tanjungsari Kabupaten Bogor. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan menggunakan data primer serta metode survey lapangan langsung sebanyak 55 responden. Selanjutnya data yang diperoleh dianalisa menggunakan regresi linier berganda dengan aplikasi SPSS.  Hasil  penelitian ini  menunjukan  bahwa  variabel struktur  modal  tidak berpengaruh terhadap perkembangan usaha, sedangkan variabel strategi pemasaran, dan jaringan penjualan berpengaruh positif terhadap perkembangan usaha.
Pengaruh Spiritualitas Kewirausahaan, Pemasaran Media Sosial dan Kompetensi Wirausaha terhadap Kinerja Usaha pada Umkm Kabupaten Bekasi Junedi Junedi; Adibah Yahya
Syntax Idea 554-561
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i5.2225

Abstract

The condition of the business world is that there are still practices that only want to gain profit without paying attention to moral and ethical aspects. This research is a quantitative research with primary data and secondary data, the sample used is 100 business actors to determine the effect of the variables forming the business performance. Methods of data collection using questionnaires and observations, then the results were tested using the Statistical Package for the Social Sciences (SPSS) through validity-reliability tests, classical assumption tests and multiple regression analysis. The results of the study show that the spiritual variables of entrepreneurship and entrepreneurial competence have a significant influence on the business performance of SME’s in Bekasi Regency, while the variables of social media marketing do not have a significant effect.
Pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha dan Efektifitas Promosi Terhadap Kinerja Usaha UMKM Junedi Junedi; Ida Abdul Gopar; Muhammad Kosim
Syntax Idea 237-244
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i1.2877

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis pengaruh dari tiga faktor utama, yakni orientasi belajar, gaya kepemimpinan wirausaha, dan efektivitas promosi terhadap kinerja usaha UMKM. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebar kepada 70 pemilik UMKM di wilayah Bekasi, berikutnya di uji menggunakan Statistical Package for the Social Sciences (SPSS) melalui uji validitas-reliabilitas, uji asumsi klasik serta analisis regresi untuk mengukur hubungan antar variabel. Hasil penelitian ini menunjukkan bahwa: 1).Terdapat pengaruh Orientasi Belajar terhadap Kinerja Usaha. (2) Ada pengaruh Gaya Kepemimpinan Wirausaha terhadap Kinerja Usaha. (3) Terdapat pengaruh Efektivitas Promosi terhadap Kinerja Usaha dengan persamaan regresi KU = 4.618 + 0.047OB + 0.483GPW + 0.116EP dan (4) Terdapat pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha, dan Efektivitas Promosi terhadap Kinerja Usaha, dengan besarnya efek adalah 50,6%.
The Influence of Entrepreneurial Resilience, AI Adoption, and Customer Engagement on the Sustainability of MSMEs Junedi Junedi; Ida Abdul Gopar
Journal of Mandalika Social Science Vol 4 No 1 (2026): Journal of Mandalika Social Science
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/jomss.v4i1.448

Abstract

The sustainability of MSMEs has become a critical issue amid growing uncertainty in the business environment, ongoing digital transformation, and shifts in consumer behavior. Although numerous studies have examined the factors influencing business continuity, research integrating entrepreneurial resilience, AI adoption, and customer engagement within a single research model remains limited, particularly in the context of MSMEs in Indonesia. This study aims to analyze the effects of entrepreneurial resilience, AI adoption, and customer engagement on the sustainability of MSMEs. A quantitative approach was employed using a survey of 100 micro, small, and medium enterprise owners in Bekasi Regency. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The findings reveal that entrepreneurial resilience (β = 0.225, p = 0.004), AI adoption (β = 0.297, p = 0.003), and customer engagement (β = 0.479, p < 0.001) each have positive and significant effects on MSME sustainability. The regression model explains 71.2% of the variance in business sustainability (R² = 0.712) and is statistically significant (F = 79.258, p < 0.001). These results indicate that entrepreneurs’ adaptive capabilities, effective AI utilization, and active customer participation are essential drivers of sustainable business performance. Theoretically, this study contributes to the entrepreneurship and MSME sustainability literature by providing an integrated empirical model that simultaneously examines entrepreneurial resilience, AI adoption, and customer engagement as complementary determinants of long-term business sustainability in the digital era.
Co-Authors Ida Abdul Gopar Kokom Komalasari Muhammad Kosim Yahya, Adibah