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All Journal Syntax Idea Journal of Mandalika Social Science
Ida Abdul Gopar
Universitas Pelita Bangsa Bekasi, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha dan Efektifitas Promosi Terhadap Kinerja Usaha UMKM Junedi Junedi; Ida Abdul Gopar; Muhammad Kosim
Syntax Idea 237-244
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i1.2877

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis pengaruh dari tiga faktor utama, yakni orientasi belajar, gaya kepemimpinan wirausaha, dan efektivitas promosi terhadap kinerja usaha UMKM. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebar kepada 70 pemilik UMKM di wilayah Bekasi, berikutnya di uji menggunakan Statistical Package for the Social Sciences (SPSS) melalui uji validitas-reliabilitas, uji asumsi klasik serta analisis regresi untuk mengukur hubungan antar variabel. Hasil penelitian ini menunjukkan bahwa: 1).Terdapat pengaruh Orientasi Belajar terhadap Kinerja Usaha. (2) Ada pengaruh Gaya Kepemimpinan Wirausaha terhadap Kinerja Usaha. (3) Terdapat pengaruh Efektivitas Promosi terhadap Kinerja Usaha dengan persamaan regresi KU = 4.618 + 0.047OB + 0.483GPW + 0.116EP dan (4) Terdapat pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha, dan Efektivitas Promosi terhadap Kinerja Usaha, dengan besarnya efek adalah 50,6%.
The Influence of Entrepreneurial Resilience, AI Adoption, and Customer Engagement on the Sustainability of MSMEs Junedi Junedi; Ida Abdul Gopar
Journal of Mandalika Social Science Vol 4 No 1 (2026): Journal of Mandalika Social Science
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/jomss.v4i1.448

Abstract

The sustainability of MSMEs has become a critical issue amid growing uncertainty in the business environment, ongoing digital transformation, and shifts in consumer behavior. Although numerous studies have examined the factors influencing business continuity, research integrating entrepreneurial resilience, AI adoption, and customer engagement within a single research model remains limited, particularly in the context of MSMEs in Indonesia. This study aims to analyze the effects of entrepreneurial resilience, AI adoption, and customer engagement on the sustainability of MSMEs. A quantitative approach was employed using a survey of 100 micro, small, and medium enterprise owners in Bekasi Regency. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The findings reveal that entrepreneurial resilience (β = 0.225, p = 0.004), AI adoption (β = 0.297, p = 0.003), and customer engagement (β = 0.479, p < 0.001) each have positive and significant effects on MSME sustainability. The regression model explains 71.2% of the variance in business sustainability (R² = 0.712) and is statistically significant (F = 79.258, p < 0.001). These results indicate that entrepreneurs’ adaptive capabilities, effective AI utilization, and active customer participation are essential drivers of sustainable business performance. Theoretically, this study contributes to the entrepreneurship and MSME sustainability literature by providing an integrated empirical model that simultaneously examines entrepreneurial resilience, AI adoption, and customer engagement as complementary determinants of long-term business sustainability in the digital era.
Co-Authors Junedi Junedi Muhammad Kosim