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All Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Tabligh: Jurnal Komunikasi dan Penyiaran Islam
Anggit Garnita
UIN Sunan Gunung Djati Bandung
Arts Humanities Social Sciences

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Transformasi Pola Komunikasi Dakwah Mubaligh Persis Anggit Garnita
Tabligh: Jurnal Komunikasi dan Penyiaran Islam Vol 6 No 3 (2021): Tabligh : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Department of Islamic Communication and Broadcasting, Faculty of Dakwah and Communication, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/tabligh.v6i3.3176

Abstract

Penelitian ini bertujuan untuk mendeskrispiskan konstruksi transformasi pola komunikasi mubaligh Persis. Untuk mendeskripsikan mengelola transformasi pola komunikasi mubaligh Persis berdasarkan pemahaman dan pengalaman mubaligh Persis sendiri. Penelitian ini termasuk jenis penelitian kualitatif, dengan menggunakan metode Fenomenologi. Metode fenomenologi ini memotret pengalaman individu sebagi sebuah fenomena. Teknik pengumpulan datanya melalui observasi dan wawancara mendalam. Hasil penelitian menunjukkan bahwa telah terjadi transformasi komunikasi pada mubaligh Persataun Islam. Transformasi yang terjadi meliputi dimensi materi, jika sebelumnya dakwah mubaligh Persatuan Islam berorientasi pada kajian fiqih, maka seiring berjalannya waktu terjadi transformasi materi dakwah, sehingga materi yang disampaikan disesuaikan dengan isu-isu yang berkembang. Selanjutnya transformasi mubaligh juga terjadi pada dimensi retoris. Jika sebelumnya pendekatan yang digunakan oleh mubaligh Persatuan bersifat agitatif, rigid dan polemis, maka di era globalisasi dengan mempertimbangkan aspek keterbukaan pikiran, mubaligh Persatuan Islam dalam aktivitas dakwahnya menggunakan pendekatan komunikasi adaptif dan persuasif. This study aims to describe the construction of the transformation of the communication pattern of the Persis preacher. To describe managing the transformation of the communication pattern of the Persis preacher based on the understanding and experience of the Persis preacher himself. This research belongs to the type of qualitative research, using the phenomenological method. This phenomenological method portrays individual experience as a phenomenon. The data collection technique is through observation and in-depth interviews. The results of the study indicate that there has been a transformation of communication among the missionaries of the Islamic Association. The transformation that occurs includes the material dimension, if previously the Islamic Unity missionary missionary was oriented to the study of fiqh, then over time there was a transformation of da'wah material, so that the material delivered was adapted to developing issues. Furthermore, the transformation of preachers also occurs in the rhetorical dimension. If previously the approach used by the Unity missionary was agitative, rigid and polemical, then in the era of globalization by considering the aspect of open-mindedness, the Unity Islamic missionary in his da'wah activities uses an adaptive and persuasive communication approach.
The Transformation of Da‘wah Communication Patterns among Religious Guides of Persatuan Islam Anggit Garnita; Mu'minatul Zanah
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 19 No 2 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v19i2.43479

Abstract

The purpose of the discussion on the transformation of da‘wah communication patterns among religious guides of Persatuan Islam is to examine Persis as a da‘wah organization in which shifts have occurred in the ways da‘wah messages are delivered. These shifts are influenced by various underlying factors affecting Persis religious guides in the process of da‘wah transformation. This phenomenon is analyzed using Everett M. Rogers’ Diffusion of Innovations theory, which includes the construction of innovation, the use of communication channels, the innovation decision-making process, and the social system related to the achievement of goals. This study aims to describe the construction of transformed communication patterns among Persis preachers based on their own understanding and experiences. This research employs a qualitative approach using a phenomenological method. The method is expected to provide a comprehensive depiction of the transformation of communication patterns among religious guides of Persatuan Islam. Data collection techniques include observation and in-depth interviews. Based on the findings of the study, it can be concluded that a transformation in communication patterns has occurred among Persatuan Islam religious guides, encompassing both content and rhetorical dimensions. Previously, da‘wah activities conducted by Persatuan Islam religious guides were oriented toward fiqh-based studies. Over time, however, the content of da‘wah has transformed in accordance with evolving social issues. Transformation has also taken place in the rhetorical dimension. Whereas the earlier approach was agitational, rigid, and polemical, in the era of globalization Persatuan Islam religious guides now employ adaptive and persuasive communication approaches in their da‘wah activities.
Co-Authors Mu'minatul Zanah