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All Journal Ensiklopedia Education Review
Cahyo Pramono
Fakultas Sosial dan Sains Universitas Pembangunan Panca Budi
Education Languange, Linguistic, Communication & Media

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PENGARUH EKUITAS MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PAKAIAN ANAK OSELLA KIDS MATAHARI DEPARTMENT STORE MANHATTAN MEDAN) Clara Merya; Hernawaty Hernawaty; Cahyo Pramono
Ensiklopedia Education Review Vol 3, No 2 (2021): Volume 3 No. 2 Agustus 2021
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eer.v3i2.1305

Abstract

This study aims to explain the effect of brand equity (X1), price (X2) and promotion (X3) on purchasing decisions (Y) in a case study of Osella Kids Matahari Children's Clothing, Manhattan Department Store, Medan. The population in this study were visitors to children's clothing Osella Kids Matahari Department Store Manhattan Medan using purposive sampling technique obtained a sample of 110 respondents and used a questionnaire to be used as a data collection method in this study. The analysis method in this study was using multiple linear regression analysis. The results of the analysis show that there is a partially significant effect between brand equity and price on purchasing decisions, while partially promotion has no effect on purchasing decisions. And to simultaneously get that brand equity, price and promotion have a significant effect on purchasing decisions for children's clothing Ossela Kids Matahari Department Store Manhattan Medan.Keywords: Brand Equity, Price, Promotion, Purchase Decision.
PENGARUH DISIPLIN KERJA, PRESTASI KERJA DAN LOYALITAS KERJA TERHADAP PROMOSI JABATAN KARYAWAN PADA PT. ASTRA INTERNATIONAL Tbk-CABANG SISINGAMANGARAJA MEDAN Dannu Bagus Utama; Cahyo Pramono; Suwarno Suwarno
Ensiklopedia Education Review Vol 3, No 2 (2021): Volume 3 No. 2 Agustus 2021
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eer.v3i2.1301

Abstract

The study aims to examine and analyze the effect of work discipline, work performance and work loyalty on promotion of production employees at PT. Astra International Tbk-Cabang SM Raja Medan. The population in this study were all employees of the production section of PT. Astra International Tbk-Cabang SM raja Medan totaling 50 employees. This type of research uses explanatory research whit a quantitative approach. The sample  technique used in this study uses saturated sampling. The data collection technique in this research is a questionnaire / questionnaire. Methods of data analysis using descriptive analysis, multiple linear regression analysis and partial determination coefficient. Data analysis was performed using statistics whit SPSS version 21. The results of regression analysis of work discipline have a negative effect on promotion, with a regression coefficient of -1.446 which means that a decrease in work discipline will be followed by a decrease in opportunities for promotion. Job performance has a positive effect on promotion, with a regression coefficient of 1.028, which means an increase in work performance will be followed by an increase in promotion. Job loyalty has a negative effect on promotion, with a regression coefficient of -0.025, which means that a decrease in job loyalty will be followed by a decrease in promotion. The results of the F test show that work discipline, work performance and loyalty simultaneously have a positive and significant effect on promotion.Keywords: Work Discipline, work Performance, work Loyalty and work Promotion
Co-Authors Clara Merya Dannu Bagus Utama Hernawaty Hernawaty Suwarno