Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Muhamad Elon
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation of QSPM and Porter’s Generic Strategy to Develop Mechanical Testing Laboratory in Indonesia Subhan Subhan; Muhamad Elon; Salmen Ginting; Rhian Indradewa; Edi Hamdi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6477

Abstract

Mechanical testing is needed in almost all industry segments, such as in the automotive, plastics, food, packaging, steel, and medical equipment industries. Some examples of mechanical testing include tensile, compressive, tearing, fracture, puncture, and texture tests on food. This research is a descriptive qualitative type by describing the strategy of PT Premium Testing Lab (PTL) in order to developing new mechanical testing laboratory in Indonesia.  PT PTL uses market penetration and differentiation strategies taken from QSPM analysis and Porter’s Generic Strategy for establishing marketing, human capital and operational goals and objectives. The implementation of marketing strategy must also be supported by a good operational plan and strategy in the human capital division. All three must go hand in hand so that the company's goals can be achieved.
Co-Authors Edi Hamdi Rhian Indradewa Salmen Ginting Subhan Subhan