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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Riska Apriliani
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Effect of Perceived Ease of Use on User Satisfaction in Applications Mobile Legend in Bandung with Demography as A Moderating Riska Apriliani; Arry Widodo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6149

Abstract

The rapid development of technology has made technological developments also create new perspectives in society. One of them is games . Currently, games have become one of the competitions. Mobile Legend is the most played game but has a lower rating on the App Store and Play Store than its competitors. According to user reviews, one of them is an application that often exits on its own. This shows that there are difficulties in using the application, if this continues it will affect the satisfaction of Mobile Legend users. According to previous research, it also shows that demographics strengthen satisfaction. This research was conducted to determine the effect of perceived ease of use on the satisfaction of Mobile Legend users in Bandung with demography as a moderating variable. The research method used in this study is a quantitative method with Structural Equation Modeling (SEM) analysis techniques using SMART PLS software. The sampling method used is purposive sampling with the number of respondents 385 people. The results showed that Perceived Ease of Use had a positive and significant effect on User Satisfaction. With a value of 81.5% as a forming factor for User Satisfaction and the remaining 18.5% is another factor that does not exist in this study. Gender, occupation and income moderate the effect of perceived ease of use on user satisfaction. Meanwhile, gender does not moderate the relationship between perceived ease of use and user satisfaction.
ANALISIS RUANG LINGKUP MANAJEMEN KEUANGAN MIKRO PADA USAHA KEDAI KOPI KULO DI SANGATTA UTARA Isma; Bella Putri Agustina; Silviana Mayang Sari; Riska Apriliani; Syafira Afriani; Revangga Islamudin Salva
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6100

Abstract

Penelitian ini bertujuan untuk mengkaji penerapan manajemen keuangan mikro pada usaha Kedai Kopi Kulo di Sangatta Utara. Fokus kajian meliputi aspek perencanaan keuangan, penganggaran, pengendalian, pencatatan, serta evaluasi dalam konteks usaha waralaba berskala mikro. Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian mengungkap bahwa Kedai Kopi Kulo telah menerapkan prinsip-prinsip manajemen keuangan mikro secara efektif, terutama dalam hal perencanaan pendapatan, pengelolaan biaya operasional secara efisien, serta pemanfaatan sistem pencatatan digital. Meski demikian, terdapat hambatan berupa kesalahan input transaksi dan ketidakstabilan pendapatan yang dipengaruhi volume pengunjung. Untuk mengatasi kendala tersebut, pihak pengelola mengimplementasikan strategi efisiensi biaya serta promosi digital melalui media sosial. Secara keseluruhan, pengelolaan keuangan mikro di Kedai Kopi Kulo berkontribusi pada stabilitas usaha dan mendukung kelangsungan bisnis di tengah persaingan industri minuman modern yang semakin ketat.
Co-Authors Arry Widodo Bella Putri Agustina Isma Revangga Islamudin Salva Silviana Mayang Sari Syafira Afriani