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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Riset Akuntansi dan Keuangan
Purwani Retno Andalas, Purwani Retno
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SERVQUAL TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN SEBAGAI PEMEDIASI STUDI PADA BANK DAERAH DI YOGYAKARTA Andalas, Purwani Retno; Putra, Alfa Santoso B
KINERJA Vol 18, No 2 (2014): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v18i2.524

Abstract

This study aims to analyze the impact of servqual to customer loyalty with customer satisfaction as the intermediary variable on regional bank BPR and BPD in Yogyakarta. Simple regression, multiple regression, and path analysis are used as the analysis tools. This study indicates that servqual significantly affects to customer satisfaction, customer loyalty of regional bank. Furthermore, customer satisfaction also significantly affects to customer loyalty of regional bank and the interaction of servqual impact to customer loyalty moderated by customer satisfaction.Keywords: servqual, customer satisfaction, customer loyalty, regional bank
PENGELOLAAN ORGANISASI, PEMASARAN, KEUANGAN DAN AKUNTANSI KELOMPOK TANI ORGANIK: (Studi Kasus pada Kelompok Tani Organik Manunggal Lestari di Klaten) Kristanti, Putriana; Andalas, Purwani Retno; Respati, Agustini Dyah
Jurnal Riset Akuntansi dan Keuangan Vol 10, No 1 (2014): Jurnal Riset Akuntansi dan Keuangan
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrak.2014.101.181

Abstract

The objective of this community service program is to increase farmers' income Organic Rice Group and Organic Fertilizer Group. The method used in this service is: situation analysis, problem identification, determines the work goals, plans problem solving, social approach, implementation, evaluation and result. Results of this service include: strengthening the organization, improve and develop marketing, accounting, financial management, and drafting of the “Anggaran Dasar dan Anggaran Rumah Tangga” (AD & ART). Keywords: Organic farmer groups, organic rice, organization, marketing, finance
EMPLOYER BRANDING DAN TURNOVER INTENTION: PENGARUHNYA PADA KARYAWAN BIDANG PARIWISATA DI YOGYAKARTA Wardhana, Daniel Yudistya; Andalas, Purwani Retno
Modus Vol. 35 No. 2 (2023): Vol. 35 No. 2 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i2.7676

Abstract

Organizational reputation is often considered as an essential value that may attract the best candidates to join the organization and to retain the best talent in an organization. Employee departure may affect the organization and will cause expensive consequences on the financial and non-financial aspects of the organization. This study aims to determine how employer branding can benefit organizations understand the character of the employees, in order to support organizations to implement better employee retention programs. This study was conducted in Yogyakarta by distributing 70 questionaires to respondents from the hospitality industry which included travel agents, hotels, event organizers and restaurants employees. The multiple reggression results indicate that of the five dimensions of employer branding, there are 3 dimensions that have a significant effect, which are application value, development value and economic value. Meanwhile, interest value and social value have no significant effect. Key Words: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality. Citra suatu organisasi seringkali dianggap sebagai suatu bentuk nilai yang digunakan untuk menarik kandidat terbaik untuk bergabung ke dalam organisasi. Namun ternyata citra juga penting untuk mempertahankan talenta terbaik dalam suatu organisasi. Perubahan organisasi yang disebabkan oleh keluarnya karyawan akan berdampak mahal dari sisi finansial dan non finansial organisasi. Penelitian ini bertujuan untuk mengidentifikasi bagaimana employer branding dapat membantu organisasi memahami karakter tenaga kerja dalam organisasi, sehingga membantu organisasi untuk melaksanakan program retensi karyawan dengan lebih baik. Penelitian ini dilakukan di Yogyakarta dengan melibatkan 70 orang responden karyawan dari industri Pariwisata yang meliputi Biro Perjalanan Wisata, Perhotelan, Event Organizer dan Restoran. Hasil uji regresi linier berganda dari penelitian ini menunjukkan bahwa bahwa dari ke lima dimensi employer branding terdapat 3 dimensi yang berpengaruh secara signifikan yaitu, application value, development value dan economic value. Sementara, pada dimensi interest value dan social value tidak berpengaruh secara signfikan. Kata Kunci: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality.
Co-Authors Daniel Yudistya Wardhana, Daniel Yudistya Putriana Kristanti Respati, Agustini Dyah Syamsul Arifin