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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Petra International journal of Business Studies (IJBS) Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Atma Inovasia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Daniel Yudistya Wardhana, Daniel Yudistya
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH KREDIBILITAS ENDORSER PADA NIAT BELI KONSUMEN DAN TINGKAT KEPERCAYAAN PADA IKLAN Wardhana, Daniel Yudistya
KINERJA Vol 20, No 1 (2016): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v20i1.694

Abstract

AbstractThe use of celebrity endorser as a marketing communication strategy provides a higher degree of appeal and attention compare to non-celebrity endorser. Corporates invest high budget to promote their brand image through celebrity endorsement in order to transfer the celebrity attributes such as attractiveness, expertise and trustworthiness to their brand. Generally the result of this study are showing different influence from source of message that have high credibility and trusted. In the case of Sim Card Provider, the credibility of celebrity has attracted the consumer to buy the product but it is not the case with the Instant Coffee product, consumers tends to believe to non-celebrity.Keywords: Credibility; Celebrity and Non-Celebrity; Purchase Intention; Advertising BelievabilityAbstrakPenggunaan endorser selebriti dalam strategi komunikasi pemasaran menghasilkan tingkat ketertarikan dan perhatian yang tinggi dibandingkan endorser non-selebriti. Perusahaan menginvestasikan dana yang besar untuk menaikkan citra mereknya melalui endorser selebriti dengan tujuan agar tiga kriteria menarik, keahlian dan dapat dipercaya dapat disalurkan ke merek yang didukung. Secara umum hasil dari studi ini menunjukkan perbedaan pengaruh dari sumber pesan dengan kredibilitas yang tinggi dan dapat dipercaya. Dalam produk Sim Card, kredibilitas model selebriti dianggap menarik konsumen untuk membeli produk namun tidak dengan produk Kopi Instan, konsumen cenderung mempercayai model non-selebriti.Kata Kunci: Kredibilitas; Selebriti dan Non-Selebriti; Niat Beli; Tingkat Kepercayaan Pada Iklan
Good Corporate Governance Practices in Family Business: A Case Study in Indonesia Wardhana, Daniel Yudistya
Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.35-44

Abstract

Good corporate governance (GCG) practices have been broadly acknowledged in both industry and government these days. In general, good execution and practice of good corporate governance indicate thehealth of corporations. The awareness of good corporate governance practice developed among familybusiness regardless the size of the business. Thus, this research aims to explore the general perception offamily business towards the good corporate governance practices and the importance of good corporategovernance in their business. The focus of this study is family business in Yogyakarta Province, Indonesia.This research uses descriptive and quantitative model. Every data that was obtained from the respondents willbe described in detail and explained with quantitative model to analysis the implementation of good corporategovernance in SMEs. The results from 60 family businesses show that mostly the SMEs understand thatcompany financial and non-financial report should be reported on regular basis (mean= 2.83) they alsodiscloses the internal salary system to the employee (mean= 2.68) it might be due to the directcommunication by the owner or management to the employees. SMEs agree that detailed job description isnecessary (mean= 2.97) as well as standard operational procedure document (mean= 2.67). Also, most ofSMEs agree that a regular payment period is important (mean= 3.58) and reporting the tax on time(mean=3.27). SMEs agree that the owners or family members should be independent in recruiting employees(mean=2.55) and deciding company strategies (mean=2.43) and SMEs perception of fairness showed thatfamily member have limited opportunity to work at the company (mean=3.30).
Employees’ Perceptions of Work Attire in the Workplace, Does It Matter? Wardhana, Daniel Yudistya; Harsono, Harsono
KINERJA Vol 24, No 2 (2020): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v24i2.3429

Abstract

Wearing working dress in the workplace is considered as a representation of the organization culture, work attire becomes an important factor for the employees in a workplace. The types of work attire depend on the policy and the type of the organization even though there is no certain regulation on uniform in the workplace. This study is conducted to identify the impact of employees’ attire (formal and casual) on the employees’ self-perceptions of creativity, productivity, friendliness, trustworthiness and authoritativeness and competence. This study was held in Yogyakarta. The respondents varied from the employer to the employees, with total of 147 respondents. This study found that the characteristics and the appearance of the uniform significantly affect employees’ attitude towards the job while attribute function did not seem toaffect employees’ attitude towards job. 
Self-Efficacy, Motivation, and Employee Performance in Hospitality Industry: A Mediation Analysis Wardhana, Daniel Yudistya; Harsono, Harsono
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 1 (2024): JUNE 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i1.4507

Abstract

It is hypothesized in several research that that times of crisis and turbulence can lead to considerable changes in how organizations, especially those in the inherently volatile tourism industry, manage their strategies. This research primarily aimed to investigate the relationship between self-efficacy and employee performance, with an emphasis on the intermediary role of motivation in a hospitality companies located in Yogyakarta, Indonesia. To fulfil this aim, a quantitative approach was adopted, involving a survey distributed to a group of 100 employees. The gathered data was then examined using Partial Least Square-Structural Equation Model (PLS_SEM) to determine the effect of each variable. The results of the study indicated that Self-Efficacy had significant influence on Motivation and Performance. Also, the results that the indirect path of self-efficacy, motivation and performance is significant and positive and classified as partial mediation. This research offers practical implications for the tourism industry particularly in terms of how effective the management of tourism companies, as business stakeholders maintain their employee’s performance effectively through real implementation particularly during periods of crisis.
Literasi Pemanfaatan Business Model Canvas dan Analisis SWOT dalam Perumusan Strategi Usaha Burung Puyuh di Desa Dero, Pakem, Sleman Hariwibowo, Ignatius Novianto; Wardhana, Daniel Yudistya
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Februari 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jabdimas.v6i1.13197

Abstract

Usaha ternak burung puyuh memiliki peluang yang besar untuk dapat dikembangkan sebagai alternatif ternak unggas yang selama ini telah banyak dilakukan oleh masyarakat di Desa Dero, Harjobinangun, Pakem, Sleman. Usaha ternak burung puyuh telah bekerja sama dengan PT. Peksi dalam hal pasokan bibit dan distribusi hasil. Namun demikian pengusaha ternak burung puyuh memiliki kesempatan untuk dapat mengembangkan pasar secara mandiri. Oleh karena itu, tujuan pengabdian ini adalah meningkatkan literasi bisnis dan mendampingi perumusan strategi pengembangan usaha ternak burung puyuh diperlukan untuk dapat memaksimalkan hasil ternak. Pengabdian dilakukan dengan menggunakan pendekatan analisa SWOT dan Business Model Canvas. Dengan pendekatan tersebut, metode wawancara dan pendampingan dilakukan dengan bertujuan untuk membantu pemilik usaha untuk dapat memahami potensi usaha yang merumuskan strategi atas dasar potensi yang dimiliki. Hasil pengabdian adalah rencana strategis usaha yang dapat diimplementasikan.
Optimalisasi Penyampaian Informasi BUMDes Amarta melalui Transformasi Visual Menggunakan Canva Pramusiwi, Aloysia Desy; Wardhana, Daniel Yudistya; Handoko, Debora Wintriarsi; Aribawa, Dwitya
Jurnal Atma Inovasia Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i1.10159

Abstract

Perkembangan teknologi digital telah mendorong kebutuhan akan penyebaran informasi yang inovatif, terutama bagi lembaga komunitas seperti Badan Usaha Milik Desa (BUMDes) yang berupaya meningkatkan pendapatan dan kesejahteraan sosial desa. Kegiatan pengabdian kepada masyarakat ini berfokus pada transformasi media visual menggunakan aplikasi Canva, untuk meningkatkan efektivitas komunikasi penyampaian informasi oleh BUMDes Amarta kepada pemangku kepentingan eksternal. Luaran kegiatan ini adalah Materi dan Modul Pembelajaran Digital dengan transformasi media visual, dengan tujuan peningkatan jangkauan informasi melalui perhatian, ketertarikan, serta keterlibatan audiens dalam meningkatkan kesadaran akan inisiatif keberlanjutan BUMDes. Kegiatan pengabdian kepada masyarakat ini menyimpulkan bahwa penggunaan media visual dalam penyampaian informasi lembaga komunitas, seperti BUMDes Amarta, mendorong praktik berkelanjutan di organisasi masyarakat, memberikan model yang dapat direplikasi bagi lembaga sejenis.
MEMBANGUN IDENTITAS MEREK: KONSEP DAN PRAKTIK BAGI UMKM DI YOGYAKARTA Wardhana, Daniel Yudistya; Chrismadian Noventa, Oscar; Novianto Hariwibowo, Ignatius; Yustino Setiawan, Wimpie; Indra Kristianto, Ignatius; Aribawa, Dwitya; Adyantari, Api; Yupanzara Dharomesz, Vonezyo; Desy Pramusiwi, Aloysia
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1722

Abstract

This community service program is a collaboration between the Community Service Team of the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta (FBE UAJY) and the Socio-Economic Development Team (PSE) of Paroki St. Yusup Binta ran. The focus of the activities includes developing brand identity, creating a unique value proposition, and utilizing brands as a means of marketing communication to increase consumer purchase ng power. Through this approach, SMEs are encouraged to understa nd the strategic role of branding not only as a business identity, but also as an instrument to build trust, loyalty, and competitive advantage. With the right branding strategy, SMEs are expected to be able to strengthen their market position, increase their adaptability in the digital era, and create a positive image in the minds of consumers which has implications for increasing commitment to the brand. This program adopts Participatory Action Research (PAR) with a structu red implementation and based on actual needs, so that it is expected to have a direct impact on the development of SMEs and strengthen their competitiveness the increasingly competitive market dynamics.
Optimalisasi Penyampaian Informasi BUMDes Amarta melalui Transformasi Visual Menggunakan Canva Pramusiwi, Aloysia Desy; Wardhana, Daniel Yudistya; Handoko, Debora Wintriarsi; Aribawa, Dwitya
Jurnal Atma Inovasia Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v5i1.10159

Abstract

Perkembangan teknologi digital telah mendorong kebutuhan akan penyebaran informasi yang inovatif, terutama bagi lembaga komunitas seperti Badan Usaha Milik Desa (BUMDes) yang berupaya meningkatkan pendapatan dan kesejahteraan sosial desa. Kegiatan pengabdian kepada masyarakat ini berfokus pada transformasi media visual menggunakan aplikasi Canva, untuk meningkatkan efektivitas komunikasi penyampaian informasi oleh BUMDes Amarta kepada pemangku kepentingan eksternal. Luaran kegiatan ini adalah Materi dan Modul Pembelajaran Digital dengan transformasi media visual, dengan tujuan peningkatan jangkauan informasi melalui perhatian, ketertarikan, serta keterlibatan audiens dalam meningkatkan kesadaran akan inisiatif keberlanjutan BUMDes. Kegiatan pengabdian kepada masyarakat ini menyimpulkan bahwa penggunaan media visual dalam penyampaian informasi lembaga komunitas, seperti BUMDes Amarta, mendorong praktik berkelanjutan di organisasi masyarakat, memberikan model yang dapat direplikasi bagi lembaga sejenis.
EMPLOYER BRANDING DAN TURNOVER INTENTION: PENGARUHNYA PADA KARYAWAN BIDANG PARIWISATA DI YOGYAKARTA Wardhana, Daniel Yudistya; Andalas, Purwani Retno
Modus Vol. 35 No. 2 (2023): Vol. 35 No. 2 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i2.7676

Abstract

Organizational reputation is often considered as an essential value that may attract the best candidates to join the organization and to retain the best talent in an organization. Employee departure may affect the organization and will cause expensive consequences on the financial and non-financial aspects of the organization. This study aims to determine how employer branding can benefit organizations understand the character of the employees, in order to support organizations to implement better employee retention programs. This study was conducted in Yogyakarta by distributing 70 questionaires to respondents from the hospitality industry which included travel agents, hotels, event organizers and restaurants employees. The multiple reggression results indicate that of the five dimensions of employer branding, there are 3 dimensions that have a significant effect, which are application value, development value and economic value. Meanwhile, interest value and social value have no significant effect. Key Words: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality. Citra suatu organisasi seringkali dianggap sebagai suatu bentuk nilai yang digunakan untuk menarik kandidat terbaik untuk bergabung ke dalam organisasi. Namun ternyata citra juga penting untuk mempertahankan talenta terbaik dalam suatu organisasi. Perubahan organisasi yang disebabkan oleh keluarnya karyawan akan berdampak mahal dari sisi finansial dan non finansial organisasi. Penelitian ini bertujuan untuk mengidentifikasi bagaimana employer branding dapat membantu organisasi memahami karakter tenaga kerja dalam organisasi, sehingga membantu organisasi untuk melaksanakan program retensi karyawan dengan lebih baik. Penelitian ini dilakukan di Yogyakarta dengan melibatkan 70 orang responden karyawan dari industri Pariwisata yang meliputi Biro Perjalanan Wisata, Perhotelan, Event Organizer dan Restoran. Hasil uji regresi linier berganda dari penelitian ini menunjukkan bahwa bahwa dari ke lima dimensi employer branding terdapat 3 dimensi yang berpengaruh secara signifikan yaitu, application value, development value dan economic value. Sementara, pada dimensi interest value dan social value tidak berpengaruh secara signfikan. Kata Kunci: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality.
Co-Authors Adyantari, Api Aloysia Desy Pramusiwi Chrismadian Noventa, Oscar Dwitya Aribawa, Dwitya Handoko, Debora Wintriarsi Harsono Harsono Ignatius Novianto Hariwibowo Indra Kristianto, Ignatius Novianto Hariwibowo, Ignatius Pramusiwi, Aloysia Desy Purwani Retno Andalas, Purwani Retno Yupanzara Dharomesz, Vonezyo Yustino Setiawan, Wimpie