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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Jurnal Ilmu Manajemen dan Akuntansi Terapan
Ovi Kusumawardani, Ovi
STIE TOTALWIN SEMARANG
Economics, Econometrics & Finance

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PENGARUH FAKTOR EKSTERNAL DAN INTERNAL TERHADAP IMPULSE BUYING (STUDI KASUS DI ALFAMART CITARUM RAYA SEMARANG) Kusumawardani, Ovi; Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 2 (2014)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.177 KB)

Abstract

Globalization is a process of economic activity and trade, where countries around the world into a single market forces increasingly integrated with the territorial limits of the country without hindrance. Developments in this era of globalization impact to human life. Based on these conditions, affect the appearance of many engaged in the retail trade of daily consumer goods in various cities in Indonesia. This study aims to analyze the effect of Display, Positive Emotion and Store Atmosphere to Impulse Buying.             This study used accidental sampling method on the visitor Alfamart Citarum Raya Semarang. Data obtained by distributing 100 questionnaires to the visitors Alfamart Citarum Raya Semarang. The independent variable in this study is the Display of Positive Emotion and Atmosphere Store while the dependent variable is the Impulse Buying. The statistical methods used in this study is the Multiple Linear Regression Analysis            The results of this study indicate that the variable Display and Positive Emotion there is a significant effect on Impulse Buiyng. As for the Atmosphere Store variables showed no significant effect on Impulse Buying. The results of this study also showed that the value of R Square of 21.6% while the remaining 78.4% is explained by other variables that are not proposed in this study.
PENGARUH FAKTOR EKSTERNAL DAN FAKTOR INTERNAL TERHADAP IMPULSE BUYING STUDI KASUS DI ALFAMART CITARUM RAYA SEMARANG Kusumawardani, Ovi; Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 5 No. 2 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.83 KB) | DOI: 10.36694/jimat.v5i2.85

Abstract

Globalization is a process of economic activity and trade, where countriesaround the world into a single market forces increasingly integrated with theterritorial limits of the country without hindrance. Developments in this eraof globalization impact to human life. Based on these conditions, affect theappearance of many engaged in the retail trade of daily consumer goods invarious cities in Indonesia. This study aims to analyze the effect of Display,Positive Emotion and Store Atmosphere toImpulse Buying.This study used accidental sampling method on the visitor AlfamartCitarum Raya Semarang. Data obtained by distributing 100 questionnairesto the visitors Alfamart Citarum Raya Semarang. The independent variablein this study is the Display of Positive Emotion and Atmosphere Store whilethe dependent variableis the Impulse Buying. The statistical methods used inthis study is the Multiple Linear Regression AnalysisThe results oft his study indicate that the variable Display and PositiveEmotion there is a significant effect on Impulse Buiyng. As for theAtmosphere Store variables showed no significant effect on Impulse Buying.The results of this study also showed that the value of R Square of 21.6%while the remaining 78.4% is explained by other variables that are notproposed in this study.
Co-Authors Diana Aqmala