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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Riset Ekonomi dan Bisnis Jurnal Informatika Universitas Pamulang SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Teknologi Dan Sistem Informasi Bisnis JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ilmiah Manajemen Kesatuan SMBJ: Strategic Management Business Journal Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Moneter : Jurnal Keuangan dan Perbankan Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Diana Aqmala
STIE TOTALWIN SEMARANG
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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PENGARUH FAKTOR EKSTERNAL DAN INTERNAL TERHADAP IMPULSE BUYING (STUDI KASUS DI ALFAMART CITARUM RAYA SEMARANG) Kusumawardani, Ovi; Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 5, No 2 (2014)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.177 KB)

Abstract

Globalization is a process of economic activity and trade, where countries around the world into a single market forces increasingly integrated with the territorial limits of the country without hindrance. Developments in this era of globalization impact to human life. Based on these conditions, affect the appearance of many engaged in the retail trade of daily consumer goods in various cities in Indonesia. This study aims to analyze the effect of Display, Positive Emotion and Store Atmosphere to Impulse Buying.             This study used accidental sampling method on the visitor Alfamart Citarum Raya Semarang. Data obtained by distributing 100 questionnaires to the visitors Alfamart Citarum Raya Semarang. The independent variable in this study is the Display of Positive Emotion and Atmosphere Store while the dependent variable is the Impulse Buying. The statistical methods used in this study is the Multiple Linear Regression Analysis            The results of this study indicate that the variable Display and Positive Emotion there is a significant effect on Impulse Buiyng. As for the Atmosphere Store variables showed no significant effect on Impulse Buying. The results of this study also showed that the value of R Square of 21.6% while the remaining 78.4% is explained by other variables that are not proposed in this study.
ANALISIS PENGARUH KARAKTERISTIK DISTRIBUTOR, DUKUNGAN PERUSAHAAN DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA DISTRIBUTOR MULTI LEVEL MARKETING (MLM) Aqmala, Diana
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 2, No 1 (2011)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.173 KB)

Abstract

Salesperson plays an important role for the survival of the company. The role of salespeople in the Multi Level Marketing company is a distributor, which will promote products and  business plan. Distributor is very important because of the high competition between  companies  who also want to increase product sales. The key of success  in MLM companies depends on how the company is able to improve the performance of distributors. Problem of this research is how the characteristic  Distributors, companies support and organization  learning  affect the  performance of MLM distributors. Sampling technique used was purposive sampling method that used as many as 50 people  Tianshi distributors in Semarang. The results of data analysis showed that there is significant influence between the characteristic distributors, companies support and Organization  Learning  to the performance MLM distributor.
PERAN ORIENTASI PENJUALAN DAN ORIENTASI PELANGGAN SERTA PENGINDERAAN PELANGGAN TERHADAP KINERJA TENAGA PENJUALAN Aqmala, Diana
Benefit: Jurnal Manajemen dan Bisnis Volume 4 No 2 Desember 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v4i2.9230

Abstract

One form of cooperation carried out by banking and insurance financial institutions is the existence of bancassurance. The success of the bancassurance concept depends very much on the performance of the sales force, which in this case is an employee of a banking financial institution. This study aims to analyze sales orientation, customer orientation, and customer sensing on sales force performance. The data collection method used in this study is the questionnaire method given to respondents. The population in this study is the AXA Mandiri insurance sales force in Central Java. Respondent criteria for the research sample are salespeople who are sole agents (do not work as insurance agents in more than one insurance company) and have worked as insurance agents for more than 1 (one) year. Based on the results of the analysis show that sales orientation has no effect on sales force performance, customer orientation and customer sensing have a positive and significant effect on sales force performance. The variable that provides the highest influence on salesperson performance is customer orientation.One form of cooperation carried out by banking and insurance financial institutions is the existence of bancassurance. The success of the bancassurance concept depends very much on the performance of the sales force, which in this case is an employee of a banking financial institution. This study aims to analyze sales orientation, customer orientation, and customer sensing on sales force performance. The data collection method used in this study is the questionnaire method given to respondents. The population in this study is the AXA Mandiri insurance sales force in Central Java. Respondent criteria for the research sample are salespeople who are sole agents (do not work as insurance agents in more than one insurance company) and have worked as insurance agents for more than 1 (one) year. Based on the results of the analysis show that sales orientation has no effect on sales force performance, customer orientation and customer sensing have a positive and significant effect on sales force performance. The variable that provides the highest influence on salesperson performance is customer orientation.
FAKTOR-FAKTOR YANG MEMBENTUK MINAT BERWIRAUSAHA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS DIAN NUSWANTORO Aqmala, Diana; Putra, Febrianur Ibnu Fitroh Sukono; Suseno, Rian Adi
Jurnal Manajemen Dayasaing Vol 22, No 1 (2020): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v22i1.10858

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang membentuk minat berwirausaha mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro. Populasi dalam penelitian ini adalah seluruh mahasiswa Program Studi Manajemen berjumlah 1294 orang dengan teknik pengambilan sampel simple random sampling berjumlah 150 responden. Teknik pengumpulan data menggunakan survei lapangan berupa kuesioner secara personal. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian ini antara lain wawasan kewirausahaan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, lingkungan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, dan motivasi berpengaruh secara positif dan signifikan terhadap minat berwirausaha.
Sistem Pendukung Keputusan Seleksi Tim Promotion Area Berbasis Simple Additive Weighting Hariyadi, Guruh Taufan; Aqmala, Diana; Setiawan, Aries; Farida, Ida; Hallang, Andi
Jurnal Informatika Universitas Pamulang Vol 6, No 3 (2021): JURNAL INFORMATIKA UNIVERSITAS PAMULANG
Publisher : Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/informatika.v6i3.10474

Abstract

Promotion of direct visits to schools is spearheading the introduction of higher education products directly to teachers and students in schools. This activity requires a promotion team that is really expected to be able to introduce higher education products to attract the interest and trust of teachers, especially students, to enter the college. The problem is that so far, recruiting promotion team members is only based on subjectivity and there is no scoring system to select promotion team members objectively. A selection system is needed that is able to provide an objective assessment based on the variables of communication skills, years of service, knowledge, type of employment, area mastery, responsibility, teamwork and trust. The method used is simple additive weighting. The resulting accuracy rate is 90% from the comparison of the calculation results using the simple additive weighting method with the actual performance ratings of employees who are selected as promotion teams.
TRANSFORMING CONSUMER EXPERIENCE THROUGH THE APPLICATION OF AUGMENTED OPTIMIZATION MARKETING IN RETAIL MARKETING STRATEGY Suryawijaya, Tito Wira Eka; Aqmala, Diana
Strategic Management Business Journal Vol. 3 No. 02 (2023): December 31, 2023
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i02.73

Abstract

This research endeavors to delve into the multifaceted role of Augmented Reality (AR) as a pivotal marketing tool within the evolving landscape of the retail sector in the aftermath of the pandemic. The research methodology adopted encompasses a quantitative approach, employing the robust Structural Equation Modeling (SEM) - Partial Least Squares (PLS) model. The process of data acquisition unfolded through a meticulously crafted online survey utilizing a Google Form-based questionnaire. The survey garnered responses from a diverse sample of 100 individuals who had actively engaged with AR features in their retail product purchases on at least two occasions. The research findings cast a spotlight on the considerable potential that AR holds in not only augmenting customer satisfaction but also in wielding influence over consumer purchasing behavior within the context of the post-pandemic retail sector. The implications drawn from these findings are transformative, suggesting that retail entities possess the capacity to strategically optimize AR technology as a dynamic and effective marketing tool. This optimization, in turn, stands poised to elevate consumer experiences, amplify levels of customer satisfaction, and catalyze the overall growth trajectory of businesses operating within the retail sector. The study introduces the concept of "Augmented Optimization Marketing," providing a nuanced perspective on the strategic utilization of AR in enhancing marketing endeavors. In essence, this research paints a comprehensive panorama of the strategic significance of AR in shaping the future landscape of retail marketing. JEL Classification: D12, M31, C83, L81, O33
EFFORTS TO INCREASE IMPULSIVE PURCHASES THROUGH CONSUMER EMPOWERMENT ON TIKTOK SHOP LIVE STREAMING Eggy Ramanda, Noveca; Aqmala, Diana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.385

Abstract

Impulsive buying behavior has become an increasingly common phenomenon in society. Impulsive buying is the tendency to make purchases without careful consideration, triggered by emotional impulses or instant desires. This behavior can have a significant impact, both for individual consumers and for the economy as a whole. Impulse consumption can provide temporary satisfaction and short-term pleasure, but in the long term it can lead to problems such as financial loss, unmanageable debt, and decreased psychological well-being. Therefore, this research aims to determine several factors such as social stimulus, perceived Innovativeness, perceived persuasiveness, and trust in influencing Impulsive Buying. The type of research used is quantitative research using the SEM PLS (Partial Least Square) analysis method. The data collection method in this research uses a questionnaire. A questionnaire is a way to collect data by providing respondents with a series of questions or written statements for them to fill in. The number of respondents in this study was 101, consisting of Tiktok users. Test results show that Perceived Persuasiveness has a positive influence on Trust and Trust also has a positive influence on Impulsive
PENGARUH ENDORSEMENT, CONTENT MARKETING, DAN TRUST INFLUENCER RACHEL VENNYA TERHADAP PURCHASE INTENTION PADA FOLLOWERS INSTAGRAM Kharisma, Novia Putri; Aqmala, Diana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.467

Abstract

Hasil penelitian memiliki tujuan guna menganalis Pengaruh Endorsement, Content Marketing, serta Trust Terhadap Purchase Intention Pada Followers Instagram Rachel Vennya di seluruh wilayah Indonesia. Populasi penelitian ini adalah followers Instagram Rachel Vennya, berusia >17 tahun, dan berjenis kelamin perempuan. Penelitian dilakukan dengan metode survey terhadap 185 orang yang memfollow Instagram Rachel Vennya dari berbagai daerah diseluruh wilayah Indonesia. Data yang dikumpulkan selama tujuh hari, dengan menggunakan kuesioner tertutup. Metode purposive sampling yang dipakai serta sejumlah 123 kuesioner yang bisa dipakai serta untuk dianalisis. 185 sampel yang diperoleh melalui Whatsapp dan Instagram menggunakan Google Form guna mengumpulkan data primer. Data yang terhimpun akan dianalisis melalui evaluasi instrumen penelitian, termasuk uji realibilitas dan validitas. Selain itu, analisis asumsi klasik seperti uji normalitas Monte Carlo, uji multikolineritas, serta uji heteroskedastisitas juga dilakukan. Metode analisis melibatkan uji regresi linier berganda, uji F (simultan), uji koefisien determinasi, dan uji T hipotesis. Temuan penelitian menyiratkan bahwa variabel endorsement tidak memiliki pengaruh signifikan terhadap purchase intention. Di sisi lain, variabel content marketing memiliki pengaruh yang signifikan terhadap purchase intention, sementara variabel trust juga berpengaruh secara signifikan terhadap purchase intention.
Pengaruh Green product, Green Price dan Green Brand Image Terhadap Keputusan Pembelian Produk Galon Le Minerale Ulya, Salma Novita; Aqmala, Diana
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2146

Abstract

The purpose of this study was to analyze the effect of Green product, Green Price, and Green Brand Image on the Purchase Decision of Le Minerale Gallons. The data used in this study used a Google Form-based questionnaire, and the valid data collected were 120 respondents. The sampling method in this study was purposive sampling. The testing tool used is SPSS. The analysis method in this study uses quantitative primary data, using multiple linear analysis research methods, the test stages carried out are: validity, reliability, multiple linear regression, F test, t test and coefficient of determination. The results of this study indicate that the variables Green product, Green Price, Green Brand Image partially and simultaneously have a positive and significant effect on purchasing decisions. This research provides significant benefits for Le Minerale gallon companies by opening up in-depth insights into consumer preferences for sustainability aspects, such as green product, green price and Green Brand Image. The results of this study can guide more targeted marketing strategies, allowing companies to increase product appeal, expand market share, and build stronger relationships with environmentally conscious consumers. By deeply understanding consumer purchasing decisions, companies can optimize their sustainability efforts to achieve greater positive impact in the market.
BIG DATA PIPELINE INFRASTRUCTURE DESIGN IN MSME E-COMMERCE SYSTEMS WITH A FOCUS ON DATA SOURCE PROCESSING USING ORCHESTRATION TOOLS Wibowo, Isro' Rizky; Sani, Ramadhan Rakhmat; Dewi, Ika Novita; Alzami, Farrikh; Rizqa, Ifan; Salam, Abu; Irawan, Candra; Aqmala, Diana
Transmisi: Jurnal Ilmiah Teknik Elektro Vol 26, No 1 Januari (2024): TRANSMISI: Jurnal Ilmiah Teknik Elektro
Publisher : Departemen Teknik Elektro, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/transmisi.26.1.48-54

Abstract

In the digital era, Micro, Small and Medium Enterprises (MSMEs) need to utilize data to improve their business performance, such as increasing customer targets, product development and pricing strategies. Apache Airflow is a powerful tool for building data scraping pipelines that are scalable, flexible, and easy to monitor. One of them is the Central Java MSME data scraping pipeline, which collects business registration information, business type, location, contacts, products, and financial information from various websites, including the Central Java Provincial Government website, basic goods price comparison tables, and specialized news sites. The captured data is stored in a data warehouse for further analysis by the Central Java souvenir entrepreneurs association (ASPOO) in the region. Apache Airflow is used to manage the scraping pipeline in the Central Java MSME E-Commerce system and ensure it runs smoothly. Apache Airflow also has a built-in dashboard for monitoring pipelines and troubleshooting issues. Overall, scraping pipeline in the Central Java MSME e-commerce system is a valuable tool for collecting and analyzing data on the MSME sector in Central Java. This pipeline is scalable, flexible and easy to use, and can be adapted to different user needs and can be integrated with various systems.
Co-Authors Abd. Rasyid Syamsuri Abu Salam Acoktang, Acoktang Aflit Nuryulia Praswati Alpiana, Vika Althaf, Sayyida Alzami, Farrikh Amelia, Zairina Anggi, Lusi Setia Aprilya, Dandy Ariati Anomsari Arifiana, Latifa Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Cahya, Handy Nur Cakranadi, Muhamad Candra Irawan Chasanah, Amalia Nur Damar, Haunan Dewi Agustini Santoso Dwi Eko Waluyo Eggy Ramanda, Noveca Febriana, Artha Febrianur Ibnu Fitroh Sukono Putra Gusfiani, Vivi Hallang, Andi Hariyadi, Guruh Taufan Hartanti, Anita Ida Farida Ifan Rizqa Ika Novita Dewi Juliana, Laras Kharisma, Novia Putri Kusuma, Pradana Jati Lesmarna, Salsabila Putri Mahmud Mahmud Megantara, Rama Aria Mudinillah, Adam Muhammad Alvinnur Budiansyah Novianti, Astrid Oktavia Ayu Lestari Oktoriza, Linda Ayu Ovi Kusumawardani, Ovi Perdana, Tito Aditya Piji Pakarti Purusa, Nanda Adhi Putra, Raffa Ardarajuna Rahma, Icha Vallyncia Ramadhan Rakhmat Sani Ramadhan, Firza Arief Ricardus Anggi Pramunendar Roymon Panjaitan Rudi Kurniawan Safitri, Maria Samasta, Almira Santi Sartika, Desta Pasura Setiawan, Aries Silvia Damayanti SUCI NURYANI Suryawijaya, Tito Wira Eka Suseno, Rian Adi Syaifuddin, Mukhammad Taufan Hariyadi, Guruh Tsalitsa, Utia Ulfa, Adiila Kustya Ulya, Salma Novita Wardani, Silvia Kusuma Wardhani, Mashita Fahmi Wibowo, Isro' Rizky Wibowo, Mochammad Eric Suryakencana Wismiyanti, Rizki Kamila Yovita, Lenni Zakaria, Fakhmi