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All Journal Jurnal Mutu Pangan : Indonesian Journal of Food Quality
Nur Wulandari
Departemen Ilmu dan Teknologi Pangan, Fakultas Teknologi Pertanian, IPB University, Bogor
Agriculture, Biological Sciences & Forestry Chemistry Public Health

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Pengembangan Produk Keripik Kelapa Skala Industri Kecil Mohamad Awaludin; Nuri Andarwulan; Nur Wulandari
Jurnal Mutu Pangan : Indonesian Journal of Food Quality Vol. 9 No. 2 (2022): Jurnal Mutu Pangan
Publisher : Department of Food Science and Technology (ITP), Faculty of Agricultural Technology, Bogor Agricultural University (IPB) in collaboration with the Indonesian Food and Beverage Association (GAPMMI), the National Agency of Drug and Food Control, and th

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmpi.2022.9.2.103

Abstract

XYZ is a small industrial scale coconut chips producer who wants to develop their products and market. This study aimed to describe ideal characteristic of coconut chips, develop XYZ product and their marketing strategy. The research used survey method by distributing online questionnaires to respondents, and sensory tests (CATA, RATA, hedonic) by untrained panelists. As quantitative descriptive research, it was conducted in four stages: consumer surveys, mapping of sensory attributes of coconut chips by PCA, product improvement, and development of marketing strategies through STPD analysis and business model canvas (BMC). The results showed that the market opportunity for coconut chips was still available and prospective. Crispness, sweet taste, sweet aftertaste, and caramel aroma were ideal product characteristics of coconut chips after mapping of sensory attributes from three competitor products and XYZ product. XYZ product weakness was corrected for its sweet taste attribute by reformulation to increase sweetness, and the selected formula used a ratio of weight of sugar and coconut chips 2:8 (w:w). Efforts to increase consumer interest in product need to be carried out through marketing strategies targeting young people and the target market for the middle class, as well as a differentiating in the use of natural ingredients without preservatives and artificial coloring.
Ketersediaan Tempe yang Menerapkan Cara Produksi Pangan yang Baik di Jabodetabek serta Pengetahuan Konsumen untuk Membelinya Kemal Komala; Ratih Dewanti-Hariyadi; Nur Wulandari
Jurnal Mutu Pangan : Indonesian Journal of Food Quality Vol. 11 No. 1 (2024): Jurnal Mutu Pangan
Publisher : Department of Food Science and Technology (ITP), Faculty of Agricultural Technology, Bogor Agricultural University (IPB) in collaboration with the Indonesian Food and Beverage Association (GAPMMI), the National Agency of Drug and Food Control, and th

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmpi.2024.11.1.1

Abstract

Tempe is a nutritious, healthy, and affordable food. Tempe production is simple, but less hygienic under traditional production, therefore can have inconsistent quality, safety, and reduce consumer interest. In Indonesia, Good Manufacturing Practices (GMP) implementation is a basic requirement for food industries, including tempe industries, in producing safe food products. It is yet unknown the availability of GMP tempe, especially in Jabodetabek area and how it relates to consumers' willingness to purchase. This study aimed to determine the availability of GMP tempe in Jabodetabek and to analyze the knowledge, perceptions, and willingness of Jabodetabek consumers to purchase GMP tempe. The research method included observing the GMP-applying tempe availability and surveying consumers' knowledge and willing-ness to purchase GMP-applying tempe using google form questionnaire. Data analysis used descriptive and Spearman correlation test. The results showed that GMP-applying tempe was available in almost half (38%) of market sample in Jabodetabek. GMP-applying tempe was available in small number (1%) of traditional markets and most (72%) supermarkets. Most of the respondents (54%) were used to consuming good quality tempe. Almost all respondents (78%) understood the advantage of GMP-applying tempe. Most respondents (67%) were willing to purchase GMP-applying tempe with a maximum price increase of 20% from regular tempe.
Co-Authors Kemal Komala Mohamad Awaludin Nuri Andarwulan Ratih Dewanti -Hariyadi