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All Journal JURTEKSI Jutsi: Jurnal Teknologi dan Sistem Informasi Jurnal Ipteks Terapan : research of applied science and education Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat
Iin Almeina Lubis
Sekolah Tinggi Manajemen Informatika Dan Komputer Royal
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CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY TO RETAIN CUSTOMERS IN WHOLESALE MUSLIM WEBSITE BASED Dyah Anisah; Novica Irawati; Iin Almeina Lubis
JURTEKSI (Jurnal Teknologi dan Sistem Informasi) Vol 8, No 3 (2022): Agustus 2022
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v8i3.1736

Abstract

Abstract: Along with the very rapid development of technology, there are many shops and business entities whose sales systems use the latest technology, nowadays if companies use the internet in their information systems or online sales, they get new customers and the convenience of customers in accessing the products offered. Muslim wholesalers must understand the desires of their customers in increasing customer satisfaction in maintaining good relations between customers and business owners. Customer Relationship Management (CRM) is one of the right ways to pay attention to customers at Guntur Jaya Stores in order to create communication links with their customers. CRM can also help Muslim wholesale stores with what customers need related to fashion products. The results of research conducted on Muslim wholesale stores can help in increasing customer loyalty, maintaining good relationships with customers. Furthermore, it will make it easier for Muslim wholesale stores to sell fashion products that are in accordance with the wishes of their            Keywords: Customer Relationship Management (CRM); Customer; Information System  Abstrak: Seiring dengan perkembangan teknologi yang sangat pesat, banyak sekali toko- toko maupun badan usaha yang memperbarui sistem penjualan dengan menggunakan teknologi terbaru, dewasa ini jika perusahaan menggunakan internet dalam sistem informasinya ataupun penjualannya secara online mendapatkan pelanggan baru dan kemudahan kepada pelanggan dalam mengakses produk yang ditawarkan.  Grosir Muslim harus bisa memahami keinginan pelanggannya dalam meningkatkan kepuasaan pelanggan dalam menjaga hubungan baik antara pelanggan dan pemilik usaha. Customer Relationship Management (CRM) merupakan salah satu cara yang tepat untuk memperhatikan pelanggan pada Toko Guntur jaya agar terciptanya jalinan komunikasi dengan para pelanggannya. CRM juga dapat membantu toko grosir muslim apa saja yang dibutuhkan para pelanggan terkait dengan produk fashion. Hasil dari penelitian yang dilakukan pada toko grosis muslim dapat membantu dalam meningkatkan loyalitas pelanggan, menjaga hubungan baik dengan pelanggan. Selanjutnya akan memudahkan toko grosir muslim dalam penjualan produk fashion yang sesuai dengan keinginan para pelanggan. Kata kunci: Customer Relationship Management (CRM); Konsumen; Sistem Informasi 
CUSTOMER RELATIONSHIP MANAGEMENT UNTUK MENINGKATKAN MINAT PELANGGAN TOKO EGALITE BUNUT ROYAL SHOES Muhammad Taufik Kamil; Raja Tama Andri Agus; Iin Almeina Lubis
JUTSI: Jurnal Teknologi dan Sistem Informasi Vol 2, No 3 (2022): OCTOBER 2022
Publisher : LPPM STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jutsi.v2i3.1884

Abstract

Abstract: The development of technology and information is increasingly sophisticated in all fields of technological progress today, especially in the business world, the use of technology to improve their quality and quality, a lot of shops and business entities are updating their sales system to promote their products using online technology. This is in order to attract the attention of customers with various conveniences ranging from product information and ease of transaction. Customer Relationship Management (CRM) is one of the right ways to increase customer interest in the Egalite Jaya Bunut Royal Shoes Store. The implementation of CRM can also create communication links with its customers so that they can retain old customers at this store. The results of the research conducted at the Egalite Jaya Bunut Royal Shoes Store can help increase customer interest, maintain good relations with customers and make it easier for the Egalite Jaya Bunut Royal Shoes Store to sell bunut shoe products that are appropriate and on target.Keywords: Customer Relationship Management (E-CRM); Customer; Information System. Abstrak: Perkembangan teknologi dan informasi semakin canggih di segala bidang kemajuan teknologi sekarang ini, terutama di dunia bisnis, pemanfaatan teknologi guna meningkatkan kualitas dan mutu mereka, banyak sekali toko-toko maupun badan usaha yang memperbarui sistem penjualan untuk mempromosikan produk mereka dengan menggunakan teknologi secara online hal ini guna untuk menarik perhatian customer dengan beragam kemudahan mulai dari informasi produk serta kemudahan dalam bertransaksi. Customer Relationship Management (CRM) merupakan salah satu cara yang tepat untuk meningkatkan minat pelanggan pada Toko Egalite Jaya Bunut Royal Shoes. Pengimplementasian CRM juga dapat menciptakan jalinan komunikasi dengan para pelanggannya sehingga dapat mempertahankan pelanggan-pelanggan lama pada toko ini. Hasil dari penelitian yang dilakukan pada Toko Egalite Jaya Bunut Royal Shoes dapat membantu dalam meningkatkan minat pelanggan, menjaga hubungan baik dengan pelanggan serta memudahkan Toko Egalite Jaya Bunut Royal Shoes dalam menjualkan produk sepatu bunut yang sesuai dan tepat sasaran. Kata Kunci : Customer Relationship Management (E-CRM); Customer; Sistem Informasi.
IMPLEMENTATION OF THE LEAST SQUARE METHOD TO FORECAST CEMENT SALES Lita Juliana Lita Juliana; Adi Prijuna Lubis; Iin Almeina Lubis
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 17 No. 1 (2023): Jurnal Ipteks Terapan : research of applied science and education
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (904.859 KB) | DOI: 10.22216/jit.v17i1.1625

Abstract

Background: Frequent shortage of cement stock causes consumer demand to not be fulfilled. Over time, the uncertain demand for each product can cause difficulties in determining the supply of cement brands in the future. Forecasting techniques are very influential on the decision of the owner of UD Timbul Rezeki to determine the amount of inventory that must be provided. Method: Using the Least Square Method which is one method in the form of time series data, which requires past sales data to forecast future sales. Quantitative method is a research method used to examine a particular population or sample, the sampling technique is generally done randomly. Result: The results of the application of the Least Square Method for forecasting cement sales for the September 2022 period at UD Timbul Rezeki got the results of forecasting Garuda cement totaling 439.85 sacks, red and white cement totaling 321.06 sacks, Holcim cement totaling 273.18 sacks, three-wheeling cement totaling 669 ,70 sacks and cement jakarta amounted to 270.23 sacks. Conclusion: This results in a system design that can predict the amount of cement inventory using the Least Square Method at UD Timbul Rezeki, so that the cement management process takes place more effectively and efficiently, because the forecasting process is fast and can help the cement sales forecasting process easily.  
WORKSHOP DESAIN GRAFIS UNTUK MENINGKATKAN IDENTITAS UMKM Andri Nata; Febby Madonna Yuma; Iin Almeina Lubis
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 1 (2024): April 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i1.1975

Abstract

Abstract: The Graphic Design Workshop to Enhance SME Identity is an initiative aimed at empowering micro, small, and medium enterprises through the strengthening of their visual identity. In today's competitive digital era, a strong and consistent visual identity is a key factor in attracting customers' attention and building a trustworthy brand. This workshop is designed to provide intensive training to SME practitioners on the basic principles of graphic design, the use of design software, and effective visual identity development strategies. Through a practical and interactive approach, participants will learn how to create logos, product packaging, promotional materials, and engaging, professional social media content. The expected outcome of this workshop is an improvement in participants' graphic design skills that can be directly applied to their businesses, thereby increasing competitiveness and market visibility. Evaluation of the workshop shows that participants experience significant improvements in design skills and understanding of the importance of a strong visual identity for business growth. This workshop demonstrates that with the right support and training, SMEs can leverage graphic design to build a unique and captivating identity, ultimately contributing to the success of their businesses.            Keywords: Graphic Design; Logo; UMKM;  Abstrak: Workshop Desain Grafis untuk Meningkatkan Identitas UMKM adalah sebuah inisiatif yang bertujuan untuk memberdayakan usaha mikro, kecil, dan menengah (UMKM) melalui penguatan identitas visual mereka. Dalam era digital yang kompetitif ini, identitas visual yang kuat dan konsisten menjadi faktor kunci untuk menarik perhatian pelanggan dan membangun brand yang terpercaya. Workshop ini dirancang untuk memberikan pelatihan intensif kepada pelaku UMKM tentang prinsip-prinsip dasar desain grafis, penggunaan perangkat lunak desain, dan strategi pengembangan identitas visual yang efektif. Melalui pendekatan praktis dan interaktif, peserta akan belajar cara membuat logo, kemasan produk, materi promosi, serta konten media sosial yang menarik dan profesional. Hasil yang diharapkan dari workshop ini adalah peningkatan kemampuan desain grafis peserta yang dapat diterapkan langsung pada usaha mereka, sehingga meningkatkan daya saing dan visibilitas di pasar. Evaluasi dari workshop menunjukkan bahwa peserta mengalami peningkatan signifikan dalam keterampilan desain dan pemahaman tentang pentingnya identitas visual yang kuat untuk pertumbuhan bisnis. Workshop ini membuktikan bahwa dengan dukungan dan pelatihan yang tepat, UMKM dapat memanfaatkan desain grafis untuk membangun identitas yang unik dan memikat, yang pada akhirnya berkontribusi pada keberhasilan usaha mereka. Kata kunci: Desain Grafis; Logo; UMKM; 
Co-Authors Adi Prijuna Lubis Andri Nata Dyah Anisah Lita Juliana Lita Juliana Muhammad Taufik Kamil Novica Irawati Raja Tama Andri Agus