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All Journal JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) ACCOUNTHIK : Journal of Accounting and Finance
Kamaluddin Rahmat
Universitas Singaperbangsa Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Endorser Yoshiolo Terhadap Brand Image Word Division Rahmat, Kamaluddin
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1039.3 KB) | DOI: 10.31289/jkbm.v6i1.2708

Abstract

Word Division is a local shoe brand that uses endorsers in its promotion. One of the endorsers chosen was Yoshiolo but Yoshiolo was better known through promotional content for foreign brands. This study aims to determine the influence of Yoshiolo as an endorser of the Word Division brand image. This study uses this study using a survey approach using questionnaires as a basic data collection tool and generally uses statistical methods. The results of the analysis show that Yoshiolo as an endorser has a positive and significant influence on the Word Division brand image
Pengaruh Endorser Yoshiolo Terhadap Brand Image Word Division Kamaluddin Rahmat
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v6i1.2708

Abstract

Word Division is a local shoe brand that uses endorsers in its promotion. One of the endorsers chosen was Yoshiolo but Yoshiolo was better known through promotional content for foreign brands. This study aims to determine the influence of Yoshiolo as an endorser of the Word Division brand image. This study uses this study using a survey approach using questionnaires as a basic data collection tool and generally uses statistical methods. The results of the analysis show that Yoshiolo as an endorser has a positive and significant influence on the Word Division brand image
Pengaruh Kinerja Keuangan, Implementasi Good Corporate Governance dan Struktur Kepemilikan Terhadap Pengungkapan Sustainability Report Kamaluddin Rahmat
Accounthink : Journal of Accounting and Finance Vol. 7 No. 2 (2022): Oktober 2022
Publisher : Badan Penerbit Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/acc.v7i2.7223

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa pengaruh Kinerja Keuangan, Implementasi Good Corporate Governance, dan Struktur Kepemilikan terhadap Pengungkapan Sustainability report di 15 perusahaan yang memiliki skor Corporate Governance Perception Index pada tahun 2018. Pengungkapan Sustainability report diproksikan dengan indikator G4 yang terdiri dari 152 indikator. Metode yang digunakan dalam penelitian ini adalah metode statistik non-parametrik dengan Somer’s D Test sebagai metode analisis data. Hasil penelitian menyatakan bahwa Profitabilitas dan Likuiditas sebagai variabel dari Kinerja Keuangan memiliki pengaruh positif dan signifikan terhadap pengungkapan Sustainability report. Implementasi Good Corporate Governance memiliki pengaruh positif namun tidak signifikan terhadap pengungkapan Sustainability report. Kepemilkan Institusional sebagai variabel dari Struktur Kepemilikan memiliki pengaruh positif namun signifikan terhadap pengungkapan Sustainability report sedangkan Kepemilikan Manajerial dan Kepemilikan Asing tidak memiliki pengaruh sama sekali.
Pengaruh Kualitas Akrual dan Tata Kelola Terhadap Stock Return Soni Okabrian; Afifa Nurhanifah; Kamaluddin Rahmat; Venni Avionita
JAKU (Jurnal Akuntansi & Keuangan Unja) (E-Journal) Vol. 8 No. 1 (2023): Jurnal Akuntansi & Keuangan Unja
Publisher : Magister Ilmu Akuntansi Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jaku.v8i1.27200

Abstract

This study aims to determine the effect of accrual quality through discretionary accruals and governance through institutional ownership, independent commissioners, audit committees and directors on Stock Returns. The study used data from 39 companies included in the Kompas 100 index from 2019 to 2021. The results showed that there was a significant effect on accruals and independent commissioners' discretionary variables on Stock Returns, while for institutional ownership, audit committee and advisory variables had no effect on Stock Returns. . Discretionary accruals have a negative effect on Stock Returns, while independent commissioners have a positive effect on Stock Returns. Taken together discretionary accruals, institutional ownership, independent commissioners, audit committees and directors influence Stock Returns by 14.5%.
Co-Authors Afifa Nurhanifah Soni Okabrian Venni Avionita