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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Kesehatan Masyarakat
Alfiyatur Rahmah
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Religion Arts Humanities Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Price Effect and Physical Evidence on Purchase Decision at Rooftop Coffee Bandung Alfiyatur Rahmah; Nuslih Jamiat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6147

Abstract

The rapid development of business in the culinary field which results in changes in consumer behavior, business people who are engaged in the same field must be able to implement strategies that can maintain and develop their business. One of the fast-growing culinary businesses today is a café. One of the cafes that can be considered quite famous in Bandung is Rooftop Coffee. In order for its business to remain competitive, Rooftop Coffee must develop a marketing strategy that can attract potential customers and retain old customers, but in the past year Rooftop Coffee is experiencing an increase and decrease in sales. significant. This shows that there is a decrease in consumer purchasing decisions on Rooftop Coffee. However, the service marketing strategy that has been carried out by Rooftop Coffee is considered to be less effective, this is shown by the presence of several negative reviews and complaints through the digital platform regarding Rooftop Coffee, especially on the dimensions of price and physical evidence. This research was conducted to determine the effect of Price and Physical Evidence on Purchase Decisions at Rooftop Coffee Bandung. This study uses quantitative methods of descriptive research with multiple linear regression analysis techniques. The sampling technique used was non-probability sampling, the type of accidental sampling with the number of samples used by as many as 100 respondents who were Rooftop Coffee consumers who had visited and purchased Rooftop Coffee products. This test was carried out using the help of SPSS 26. Based on the results of descriptive analysis in this study, the price variable was included in the good category with an average percentage of 75.68%, while the Physical Evidence as a whole had an average percentage of 77.63% and the overall Purchase Decision variable. overall has an average percentage of 52.28%. The results of this study are the influence of Price and Physical Evidence on Purchase Decisions on Rooftop Coffee with a t-test result of tcount Price (X1) 2.711 > table 1.987 and for Physical Evidence (X2) 6.732 > table 1.987 and by using the f test it can be seen that the price and physical evidence simultaneously affect the purchase decision. by 66% while 34% is influenced by other factors that can influence purchasing decisions, one of which is other factors that are not examined such as location, people, promotions, products and processes.
Faktor-Faktor yang Berhubungan dengan Status Gizi pada Remaja di SMP Negeri 262 Jakarta Timur Tahun 2024 Alfiyatur Rahmah; Ony Linda; Dian Kholika Hamal
SEHATMAS: Jurnal Ilmiah Kesehatan Masyarakat Vol. 3 No. 3 (2024): Juli 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sehatmas.v3i3.3974

Abstract

Teenagers are a group that is easily influenced by external cultural influences because they are going through a period of searching for theirs identify. Nutritional status is the condition of the body as a result of the food consumed every day. The aim of this research was to determine factors related to nutritional status in students at SMP Negeri 262 East Jakarta. The type of research that will be used is quantitative research with a cross sectional design. Data collection was carried out by direct measurement with a weight scale, microtoise. The sampling technique in this research used Proportional Random Sampling with a total population of 452 students at SMP Negeri 262 Jakarta, classes VII and VIII, and the sample taken was 156 students. The analysis that will be used includes univariat analysis and bivariate analysis, while the statistical test used is the chi square test. Univariate results showed that 58,3% of teenager’s had poor nutritional status, 73,7% of teenager’s had low family income, 55,1% of teenager’s feel dissatisfied, and 62,8% of teenager’s have insufficient nutritional knowledge. The result of statistical test show that there is a significant relationship between maternal education p value (0,002) and body image p value (0,007) with nutritional status in adolescents. Meanwhile, the variable that did not have a significant relationship were the family income variables p value (1,000), physical activity p value (0,359), nutritional knowledge p value (0,117).
Co-Authors Dian Kholika Hamal Nuslih Jamiat Ony Linda