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All Journal The Journal of Society and Media
Fioreza Fahira Zahra
State University of Jakarta
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Mencairnya Identitas Mahasiswa Melalui Second Account di Instagram Fioreza Fahira Zahra; Rakhmat Hidayat; afdhal Afdhal
The Journal of Society and Media Vol. 6 No. 2 (2022): Relationship between The Usage of Social Media and Society
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v6n2.p508-526

Abstract

This study discusses the phenomenon of the melting of the identities of eight UNJ students in Instagram. This study uses a qualitative approach. Data were collected through in-depth interviews, observation, documentation, and literature review methods. Previous research has shown that Instagram as a social media is able to construct a new identity through exploration and sharing of its self. This study provides evidence that a new self-identity can be constructed in Instagram through a second account. Here different identities are shown to the audience with different characteristics. The ideal identity construction is displayed on First Account according to their persona. The continuous use of two accounts has various implications, such as identity fragmentation, being trained to provide a different identity appearance, freedom of expression in cyberspace and being open with digital society, and experiencing identity exploration that leads to self-discovery and development.  
Co-Authors Afdhal Afdhal Rakhmat Hidayat