Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Art Nouveau
Hogi Er Pranata, Hogi Er
Unknown Affiliation
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERANCANGAN BRANDINGBOWELE SEBAGAI DESTINASI EKOWISATA KABUPATEN MALANG Pranata, Hogi Er; Bahruddin, Muh; Sutikno, Sutikno
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
Publisher : Jurnal Art Nouveau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract:The purpose of designing this Bowele branding is to make Bowele as an eco-tourism destination in the Malang districts. The study was conducted using qualitative research method is by conducting interviews, observation, documentation and literature to obtain the data used to support the manufacture of the design concept of branding. Data were analyzed with multiple stages of data reduction, data presentation and conclusion. From the analysis of the data found some keywords that refer to the branding communications strategy that will be used to reach the intended target audience. After analysis of the data, found a branding design concept or keyword of "Exotic" who has a sense of unity that is something that has an appeal that is unique and special. In this case a peculiar fascination or privileged have a close relationship with the natural beauty that belongs ecotourism bowele Malang districts. So in this design will be visualized creatively with objects typical of ecotourism bowele which is expected to distinguish ecotourism ecotourism bowele with others. The result from the design branding is to make bowele as a major ecotourism destination in Malang districts.Keywords: Branding, Bowele, Ecotourism
Co-Authors Muh Bahruddin Sutikno Sutikno