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All Journal Jurnal Fokus Manajemen Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Hamdi
Universitas Ahmad Dahlan
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH RELIGIOSITAS TERHADAP PENCIPTAAN BISNIS: PERAN PEMEDIASI ORIENTASI KEWIRAUSAHAAN INDIVIDU DAN SIKAP BERBAGI PENGETAHUAN Muhammad Hamdi; Rikha Muftia Khoirunnisa
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6087

Abstract

The purpose of this study was to examine the role of individual entrepreneurial orientation and knowledge-sharing attitudes on the influence of religion on the creation of new businesses. Data were collected from 300 millennial and post-millennial generations in Yogyakarta. Regression analysis with bootstrap method was used to test the hypothesis. The results prove that religiosity has a positive effect on the creation of new businesses, individual entrepreneurial orientation mediates the effect of religiosity on the creation of new businesses, and knowledge sharing attitudes mediate the effect of new business creation. The limitation of this study lies in the ability to explain the variations and dynamics of the new business creation process that differs from the identified stages.
Peran Live Shopping dalam Memediasi Pengaruh Social Commerce Terhadap Impulsive Buying Behavior Gen Z di Daerah Istimewa Yogyakarta Maulana Ahnaf Fauzan; Muhammad Hamdi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11623

Abstract

The development of Social Commerce and Live Shopping has changed digital shopping behavior patterns, especially among Generation Z consumers, through increased social interaction and real-time communication. Based on the Stimulus–Response (S–R) framework, this research aims to analyze the influence of Social Commerce on Impulsive Buying and examine the role of Live Shopping as a mediating variable for Generation Z in the Special Region of Yogyakarta. This research uses a quantitative approach through a survey of 160 respondents who actively participate in Live Shopping activities on the Shopee Live, TikTok Live and Lazada Live platforms. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The research results show that Social Commerce has a positive and significant effect on Live Shopping, and Live Shopping has a positive and significant effect on Impulsive Buying. However, Social Commerce does not have a direct effect on Impulsive Buying. Indirect effect testing shows that Live Shopping fully mediates the influence of Social Commerce on Impulsive Buying. This finding confirms that the social stimulus in Social Commerce is not strong enough to directly trigger impulse buying without reinforcement through interactive and real-time shopping experiences. Theoretically, this research strengthens the relevance of the Stimulus–Response framework in explaining digital consumer behavior, as well as providing practical implications for e-commerce players in designing more effective Live Shopping-based marketing strategies.
Co-Authors Maulana Ahnaf Fauzan