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All Journal Jurnal Fokus Manajemen Bisnis IJECS: Indonesian Journal of Empowerment and Community Services Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Hamdi
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

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PENGARUH RELIGIOSITAS TERHADAP PENCIPTAAN BISNIS: PERAN PEMEDIASI ORIENTASI KEWIRAUSAHAAN INDIVIDU DAN SIKAP BERBAGI PENGETAHUAN Muhammad Hamdi; Rikha Muftia Khoirunnisa
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6087

Abstract

The purpose of this study was to examine the role of individual entrepreneurial orientation and knowledge-sharing attitudes on the influence of religion on the creation of new businesses. Data were collected from 300 millennial and post-millennial generations in Yogyakarta. Regression analysis with bootstrap method was used to test the hypothesis. The results prove that religiosity has a positive effect on the creation of new businesses, individual entrepreneurial orientation mediates the effect of religiosity on the creation of new businesses, and knowledge sharing attitudes mediate the effect of new business creation. The limitation of this study lies in the ability to explain the variations and dynamics of the new business creation process that differs from the identified stages.
Peran Live Shopping dalam Memediasi Pengaruh Social Commerce Terhadap Impulsive Buying Behavior Gen Z di Daerah Istimewa Yogyakarta Maulana Ahnaf Fauzan; Muhammad Hamdi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11623

Abstract

The development of Social Commerce and Live Shopping has changed digital shopping behavior patterns, especially among Generation Z consumers, through increased social interaction and real-time communication. Based on the Stimulus–Response (S–R) framework, this research aims to analyze the influence of Social Commerce on Impulsive Buying and examine the role of Live Shopping as a mediating variable for Generation Z in the Special Region of Yogyakarta. This research uses a quantitative approach through a survey of 160 respondents who actively participate in Live Shopping activities on the Shopee Live, TikTok Live and Lazada Live platforms. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The research results show that Social Commerce has a positive and significant effect on Live Shopping, and Live Shopping has a positive and significant effect on Impulsive Buying. However, Social Commerce does not have a direct effect on Impulsive Buying. Indirect effect testing shows that Live Shopping fully mediates the influence of Social Commerce on Impulsive Buying. This finding confirms that the social stimulus in Social Commerce is not strong enough to directly trigger impulse buying without reinforcement through interactive and real-time shopping experiences. Theoretically, this research strengthens the relevance of the Stimulus–Response framework in explaining digital consumer behavior, as well as providing practical implications for e-commerce players in designing more effective Live Shopping-based marketing strategies.
Peran Influencer marketing dan Parasocial relationship dalam Purchase decision Gen Z Ahmad Zulfadar; Muhammad Hamdi; Maulana Ahnaf Fauzan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11625

Abstract

This study aims to analyze the influence of influencer marketing on the purchase decisions of Indonesian Generation Z and to examine the mediating role of parasocial relationships in this relationship. The background of this study is based on Gen Z's increasing dependence on social media as a source of product information and the high influence of credibility and emotional attachment to influencers. The study used a quantitative approach through an online survey of 234 respondents who actively use social media. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that influencer marketing has a significant positive effect on parasocial relationships and purchase decisions. In addition, parasocial relationships were found to strongly mediate the relationship between the two, indicating that emotional closeness is a major factor driving Gen Z's purchasing decisions. These findings confirm the importance of authenticity and social connectedness in influencer marketing strategies. This study provides theoretical and practical contributions to the development of parasocial relationship based digital marketing strategies.
Enhancing Village Self-Reliance: Campground Development and MSME Support in Girikerto Village, Sleman Muhammad Hamdi; Bagus Gumelar
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 2 (2025): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i2.6863

Abstract

This community service project focuses on enhancing economic independence in Girikerto Village, Sleman, through the development of Merapi Valley Campground and supporting local Micro, Small, and Medium Enterprises (MSMEs), specifically a goat milk soap business. The project implemented a comprehensive approach aligning with Sustainable Development Goals (SDGs) 3, 8, 9, 11, 13, and 15. Methods included stakeholder socialization, BPOM certification assistance, outbound package creation, website development, and infrastructure enhancement. The program successfully established tourism packages, created an outbound arena, developed digital marketing platforms, and initiated the BPOM certification process for the MSME product. While economic targets have not yet been fully realized, continued assistance and integration with university service-learning programs are recommended to ensure sustainability. This case demonstrates how university-community partnerships can effectively strengthen rural economies through tourism development and MSME support. Keywords: Rural Development, Tourism, MSMEs, Sustainable Development, Community Empowerment
Disability Empowerment Through Competency Improvement Based on Industrial Needs and Personal Branding in Yogyakarta City Poppy Laksita Rini; Muhammad Hamdi; Nunik Haryanti; Muhammad Farel Naufalino; Endah Sari Manganti; Umi Maulinda; Medi Rusna
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 7 No. 1 (2026): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v7i1.7494

Abstract

ABSTRACT This community service program aims to enhance the competencies of persons with disabilities in Yogyakarta City through industry-based training and personal branding development. The initiative was motivated by the low labor force participation rate of people with disabilities, which reached only 40% in 2022, compounded by social stigma and limited skills. The partner organization, Himpunan Disabilitas Muhammadiyah (HIDIMU), played a crucial role in participant recruitment and facilitating partnerships with the hospitality industry. The implementation methods included socialization, needs assessment, training on service excellence and personal branding, utilization of a digital portfolio website, and mentoring for industry internships. Evaluation employed pre- and post-tests, questionnaires, field observations, and in-depth interviews with participants and stakeholders. Results indicated an average 35% improvement in participants’ knowledge scores, increased self-confidence, and expanded employment opportunities through industry collaboration and digital portfolio promotion. Socially, the program fostered greater awareness of the importance of inclusive employment practices. In conclusion, the program successfully improved both technical and social capacities of persons with disabilities, despite challenges related to digital infrastructure limitations and the need for training material adaptation. Keywords: Disability, Empowerment, Personal Branding, Service Excellence, Service industry
Co-Authors Ahmad Zulfadar Endah Sari Manganti Gumelar, Bagus Maulana Ahnaf Fauzan Medi Rusna Muhammad Farel Naufalino Nunik Haryanti Poppy Laksita Rini Umi Maulinda