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All Journal Jurnal Fokus Manajemen Bisnis Golden Ratio of Human Resource Management Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Hamdi
Universitas Ahmad Dahlan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH RELIGIOSITAS TERHADAP PENCIPTAAN BISNIS: PERAN PEMEDIASI ORIENTASI KEWIRAUSAHAAN INDIVIDU DAN SIKAP BERBAGI PENGETAHUAN Muhammad Hamdi; Rikha Muftia Khoirunnisa
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6087

Abstract

The purpose of this study was to examine the role of individual entrepreneurial orientation and knowledge-sharing attitudes on the influence of religion on the creation of new businesses. Data were collected from 300 millennial and post-millennial generations in Yogyakarta. Regression analysis with bootstrap method was used to test the hypothesis. The results prove that religiosity has a positive effect on the creation of new businesses, individual entrepreneurial orientation mediates the effect of religiosity on the creation of new businesses, and knowledge sharing attitudes mediate the effect of new business creation. The limitation of this study lies in the ability to explain the variations and dynamics of the new business creation process that differs from the identified stages.
Peran Live Shopping dalam Memediasi Pengaruh Social Commerce Terhadap Impulsive Buying Behavior Gen Z di Daerah Istimewa Yogyakarta Maulana Ahnaf Fauzan; Muhammad Hamdi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11623

Abstract

The development of Social Commerce and Live Shopping has changed digital shopping behavior patterns, especially among Generation Z consumers, through increased social interaction and real-time communication. Based on the Stimulus–Response (S–R) framework, this research aims to analyze the influence of Social Commerce on Impulsive Buying and examine the role of Live Shopping as a mediating variable for Generation Z in the Special Region of Yogyakarta. This research uses a quantitative approach through a survey of 160 respondents who actively participate in Live Shopping activities on the Shopee Live, TikTok Live and Lazada Live platforms. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The research results show that Social Commerce has a positive and significant effect on Live Shopping, and Live Shopping has a positive and significant effect on Impulsive Buying. However, Social Commerce does not have a direct effect on Impulsive Buying. Indirect effect testing shows that Live Shopping fully mediates the influence of Social Commerce on Impulsive Buying. This finding confirms that the social stimulus in Social Commerce is not strong enough to directly trigger impulse buying without reinforcement through interactive and real-time shopping experiences. Theoretically, this research strengthens the relevance of the Stimulus–Response framework in explaining digital consumer behavior, as well as providing practical implications for e-commerce players in designing more effective Live Shopping-based marketing strategies.
Peran Influencer marketing dan Parasocial relationship dalam Purchase decision Gen Z Ahmad Zulfadar; Muhammad Hamdi; Maulana Ahnaf Fauzan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11625

Abstract

This study aims to analyze the influence of influencer marketing on the purchase decisions of Indonesian Generation Z and to examine the mediating role of parasocial relationships in this relationship. The background of this study is based on Gen Z's increasing dependence on social media as a source of product information and the high influence of credibility and emotional attachment to influencers. The study used a quantitative approach through an online survey of 234 respondents who actively use social media. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that influencer marketing has a significant positive effect on parasocial relationships and purchase decisions. In addition, parasocial relationships were found to strongly mediate the relationship between the two, indicating that emotional closeness is a major factor driving Gen Z's purchasing decisions. These findings confirm the importance of authenticity and social connectedness in influencer marketing strategies. This study provides theoretical and practical contributions to the development of parasocial relationship based digital marketing strategies.
Authentic vs. Servant Leadership and Generation Z Employee Engagement in the Indonesian Hospitality Industry: A JD-R and SET Perspective Alisha Mohammad Imraan; Muhammad Hamdi
Golden Ratio of Human Resource Management Vol. 6 No. 2 (2026): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v6i2.2190

Abstract

This study examines the effects of authentic leadership and servant leadership on employee engagement among Generation Z employees in the Indonesian hospitality sector, with job satisfaction serving as a mediating mechanism. Drawing on the Job Demands–Resources (JD-R) model and Social Exchange Theory (SET), this study argues that authentic leadership functions as a psychological job resource, while servant leadership operates as a social and developmental resource that shapes employees’ work attitudes. A purposive sample of 206 frontline Generation Z hospitality employees in Yogyakarta, Indonesia, was collected through a structured self-administered questionnaire. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) with bootstrapping techniques. The results indicate that authentic leadership positively affects employee engagement (β = 0.399, t = 2.943, p = 0.003) and job satisfaction (β = 0.433, t = 2.769, p = 0.006). Servant leadership significantly affects job satisfaction (β = 0.500, t = 3.172, p = 0.002), but its direct effect on employee engagement is not significant (β = 0.212, t = 1.507, p = 0.132). Job satisfaction also positively influences employee engagement (β = 0.335, t = 2.637, p = 0.008) and mediates the relationships between both leadership styles and employee engagement. These findings suggest that authentic leadership directly strengthens employee engagement, whereas servant leadership enhances engagement primarily through increased job satisfaction. This study contributes to the leadership and hospitality literature by clarifying the distinct motivational pathways through which values-based leadership supports Generation Z employee engagement.
Peningkatan Employability Penyandang Disabilitas Melalui Pelatihan Service Excellence dan Personal Branding Berbasis Strength-Based Model Muhammad Hamdi; Poppy Laksita Rini; Nunik Hariyanti
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): January 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v5i1.7697

Abstract

Tujuan dari Program Pengabdian Masyarakat ini Adalah merespons rendahnya partisipasi penyandang disabilitas dalam dunia kerja di Yogyakarta. Meskipun dikenal sebagai daerah inklusif, data menunjukkan Tingkat Partisipasi Angkatan Kerja penyandang disabilitas hanya mencapai 35 persen dari hampir 3.000 penyandang disabilitas usia produktif. Program bermitra dengan Himpunan Disabilitas Muhammadiyah Yogyakarta yang baru terbentuk akhir 2023 dengan 10 anggota dan 20 disabilitas binaan. Dua permasalahan prioritas diidentifikasi: kurangnya kompetensi kerja di sektor hospitality dan rendahnya kemampuan personal branding yang terhambat stigma sosial. Tujuan program adalah meningkatkan kompetensi penyandang disabilitas sesuai kebutuhan industri jasa, membangun personal branding profesional, dan memfasilitasi link and match dengan industri hospitality. Metode pelaksanaan mengadopsi Social Cognitive Career Theory dan Strength Based Model yang dirancang dalam 10 tahapan selama 8 bulan, dimulai dari sosialisasi, asesmen kesiapan menggunakan StrengthsFinder, pelatihan personal branding dan service excellence inklusif. Inovasi teknologi berupa platform website portofolio dikembangkan untuk mendokumentasikan kompetensi peserta, didukung video pembelajaran ramah disabilitas dan peralatan profesional. Hasil pelatihan menunjukkan 90 persen peserta meningkat pemahaman standar layanan, 85 persen berhasil menyusun profil profesional, dan beberapa peserta diterima magang dengan peluang rekrutmen permanen. Program menghasilkan luaran artikel ilmiah, publikasi media massa, poster, video kegiatan, website portofolio, dan rekognisi mahasiswa dalam mata kuliah. Program ini membuktikan bahwa pendekatan terintegrasi dapat mengatasi hambatan kompetensi dan personal branding penyandang disabilitas, membuka ekosistem kerja inklusif di Yogyakarta
Co-Authors Ahmad Zulfadar Alisha Mohammad Imraan Hariyanti, Nunik Maulana Ahnaf Fauzan Poppy Laksita Rini