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All Journal Jurnal Fokus Manajemen Bisnis
Silvanda Hilda Zannuba
Universitas Dian Nuswantoro
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH GAYA HIDUP DAN KUALITAS PELAYANAN MELALUI KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG Silvanda Hilda Zannuba; Dian Prawitasari
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6640

Abstract

The purpose of this study is to analyze the mediating role of customer satisfaction in the relationship between a customer's lifestyle and service quality to repurchase intention. The population in this study were the customers of Hijablogue Boutique in Brebes Regency with a number of samples of 100 customers. The sampling technique used in this study is purposive sampling. The collected data were analyzed with Multiple Linear Regression Analysis. The results of the study indicate that lifestyle and service quality has a positive influence on customer satisfaction. Lifestyle, service quality and customer satisfaction have a positive influence on repurchase intention. Lastly, customer satisfaction could mediate the influence of lifestyle and service quality on repurchase intention.
Co-Authors Dian Prawitasari