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All Journal JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) EKOBIMA Ekonomi Bisnis dan Manajemen
Muis Wirasujatma
Politeknik LP3I Kampus Tasikmalaya
Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Pemberian Kredit Terhadap Return on Assets Pada Perbankan Bumn Tahun 2016 – 2020 Nijar Kurnia Romdoni; Ernawati; Muis Wirasujatma
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 8 No 1 (2022): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2022
Publisher : LPPM POLITEKNIK LP3I BANDUNG

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Abstract

This study aims to determine how big the influence of lending on return on assets in state-owned banking for the 2016 - 2020 period. The variables in this study are lending (X) and return on assets (Y). The population includes the overall financial statements of state-owned banking and the sample of this study is the financial statements of state-owned banks for the last five years from 2016 - 2020. The data collection techniques used are documentation and literature review. The data analysis technique used in this research is Simple Regression Analysis, f-test, t-test and Coefficient of Determination Test. The results of the study indicate that the provision of credit has a significant positive effect on Return on Assets.
Peran Fear of Missing Out (FOMO) dalam Hubungan antara Affiliate Marketing dan Impulse Buying pada Generasi Z Annisa Desty Puspatriani; Bella Pratiwi Rachman; Muis Wirasujatma
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.3072

Abstract

This study aims to examine the influence of fear of missing out (FoMO) and content marketing on impulse buying among Generation Z skincare consumers on TikTok Shop in Jakarta, while simultaneously comparing the relative strength of both factors within a single integrated empirical model. This research is particularly relevant given the limited number of studies that jointly examine internal psychological factors and external marketing stimuli within Indonesia's social commerce context. A quantitative approach with an online survey design was employed to collect data from 405 respondents aged 18 to 28, which were subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both variables exert a positive and significant effect on impulse buying, with content marketing demonstrating a stronger contribution than FoMO. These results suggest that the quality of promotional content holds a more strategic role than psychological pressure alone in driving spontaneous purchasing decisions. This study offers theoretical contributions by integrating internal and external factors simultaneously to explain consumer behavior within Indonesia's rapidly growing social commerce platforms, and provides practical guidance for businesses designing more effective digital marketing strategies.
Co-Authors Annisa Desty Puspatriani Bella Pratiwi Rachman Ernawati Nijar Kurnia Romdoni