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All Journal Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
Jefri Heridiansyah
Sekolah Tinggi Ilmu Ekonomi Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN CAT MERK TOA PADA CV. ANUGERAH PRATAMA SEMARANG Alwin Basri; Fidyah Yuli Ernawati; Jefri Heridiansyah
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 3 No 2 (2021): Jurnal Capital: Kebijakan Ekonomi, Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstract Purchase decision is a form of consumer behavior in using a product. The purpose of this study was to determine the effect of Product Quality, Price and Promotion on the Purchase Decision of TOA Brand Paint on CV. Semarang Primary Award. The population in this study were consumers of CV. Anugerah Pratama Semarang in Semarang City in semester 1 of 2020. The sample in this study used accidental sampling so that a sample of 60 consumers was obtained. The dependent variable in this study is Purchase Decision, the independent variables are Product Quality (X1), Price (X2) and Promotion (X3). The method of analysis used multiple linear regression analysis. Based on the results of data analysis, it is concluded that product quality has an effect on purchasing decisions with a significance value of 0.000 < 0.05. Price has no effect on purchasing decisions with a significance value of 0.217 > 0.05. Promotion has an effect on purchasing decisions with a significance value of 0.000 <0.05. The value of the coefficient of determination is 68.4%. Suggestions that can be given to producers are to pay attention to product quality and promotion because these two variables influence consumer purchasing decisions. For further researchers to add independent variables so that the value of the coefficient of determination increases further.
DETERMINAN FIRM VALUE PERUSAHAAN PROPERTY DAN REAL ESTATE Novan Kurniawan; Marhamah - Marhamah; Jefri Heridiansyah
JURNAL STIE SEMARANG Vol 15 No 3 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v15i3.675

Abstract

Abstract. Firm Value is an investor's perception of a company's level of success which is often linked to share prices. Firm value is investors' perception of a company which is reflected in its stable share price in the long term. Firm value is proxied by Price Book Value (PBV), which is the comparison between the share price and the book value per share. This research aims to examine the effect of profitability on firm value in property and real estate companies listed on the Indonesia Stock Exchange in 2020-2022. The population in this research is 81 property and real estate companies listed on the Indonesia Stock Exchange (BEI) in 2020-2022. The sample in this study used the Purposive Sampling method so that a sample of 15 issuers was obtained. The variables in this research are Profitability, Leverage, Debt Policy, Liquidity, and Firm Value. The analytical method used in this research is multiple linear regression analysis. Based on the results of data analysis, it is concluded that the profitability variable has no significant effect on Firm Value, the leverage variable has no significant effect on Firm Value, the debt policy variable has no significant effect on Firm Value, the liquidity variable has a significant effect on Firm Value. For investors and potential investors, to look more carefully at market conditions and examine more closely the financial reports submitted by issuers (companies) before making investments, especially in relation to the amount of debt, in making debt policies, companies must pay more attention to liquidity and business risk factors.
Co-Authors Alwin Basri Fidyah Yuli Ernawati, Fidyah Yuli Marhamah - Marhamah Novan Kurniawan