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All Journal Scriptura urnal Interaksi: Jurnal Ilmu Komunikasi PRoMEDIA Share : Journal of Service Learning MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) International Journal of Environmental, Sustainability, and Social Science PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Journal Research of Social Science, Economics, and Management Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media Communicator : Journal of Communication
Ismojo Herdono
Universitas Ciputra Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effectiveness of Instagram on The Sales Performance of Msmes in South Kalimantan Within the Context of Post Digital Fatigue Rindiani Amelia; Ignatius Ismojo Herdono
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1258

Abstract

Digital transformation is often promoted as a solution to improve the marketing performance of MSMEs. However, in the context of ultra-micro businesses in South Kalimantan, the impact does not always align with this narrative. This study examines the influence of post-digital fatigue , perceived effectiveness of Instagram, and the length of time the business has been active on the platform on MSMEs' perceptions of increased sales. A quantitative approach was used with 204 ultra-micro business owners in 13 districts/cities, analyzed using ordinal logistic regression. The results show that all three variables significantly influence perceptions of increased sales. These findings indicate that digital stress can become a psychological and operational burden rather than guaranteeing sales success. This study contributes to the literature on micro-sector digitalization and emphasizes the need for more contextual and applicable digital training.
Digital Marketing Communication Strategy at Gradin Agency in Building Brand Image Raslika Sharfina Nirwan; Ismojo Herdono; Hilda Yunita Wono
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.975

Abstract

The digital marketing communication strategy plays an important role in the era of rapid technological development. Companies must adapt to maintain consumer interest and drive sales. Many companies compete by promoting their products and brand to ensure consumer recognition. To achieve this, companies employ various digital tools to build brand recognition. This study aims to understand how digital marketing communication strategies shape brand image at Gradin agency. The research employs theories of communication strategy, marketing communication, digital marketing, and brand image. This quasi-qualitative research systematically describes the research object using communication strategy, digital marketing, and brand image theories. The method includes interviews and documentation to enhance data analysis related to organizational communication at Gradin agency. Researchers developed research instruments, including interview guidelines and questions based on research indicators. The result is an innovative digital marketing communication strategy, optimizing website features, creating interactive content on Instagram and TikTok, communicating with consumers through email marketing, and optimizing content and keywords for SEO. These strategies help Gradin create a positive brand image.
Co-Authors Adrie Oktavio Alvirhino, Fikri Arinda Bela Ayu Safitri Borthakur, Medusmita Catherine Eugene Martono Cealsy Fanza Dzaki Makarim Endi Sarwoko Gunawan, Debora Tri Hilda Yunita Wono Hoimawati Talukdar Jefferson Ronaldo Lie Ellyta Geralda Christian Maharani, Yoan Cindho Medusmita Borthakur Monica Amelia Sunlaydi Mutqiyyah, Rizqi Nanny Setiawardhani Nirwan, Raslika Sharfina Otje Herman Wibowo Otje Wibowo Puspita, Gracia Ella Raslika Sharfina Nirwan Rindiani Amelia Rizqi Mutqiyyah Ronald Samuel Bio Amos Mbaroputera Sukma, Sekar Ayu Dedari Talukdar, Hoimawati Varellia Erend Viony Alexandra Sutopo Vivian Erlinda Kusuma