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All Journal Ultimart: Jurnal Komunikasi Visual VCD (Journal of Visual Communication Design) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Narada : Jurnal Desain dan Seni IKONIK : Jurnal Seni dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Evan Raditya Pratomo
Universitas Ciputra
Arts Humanities Social Sciences Other

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Journal : VCD (Journal of Visual Communication Design)

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THE USE OF ADVERTISING AND SOCIAL MEDIA IN TODAY'S TEENAGE LIFESTYLE Pratomo, Evan Raditya
VCD: Journal of Visual Communication Design Vol. 5 No. 1 (2020): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2683

Abstract

Success in an advertisement or social media is very dependent on an attractive visual appearance and what you want to convey. Social media is a means for consumers to share text, image, audio, and video information with each other and with companies, and vice versa. Social media allows marketers to establish a public voice and online presence. They can effectively strengthen other communication activities. Due to their day-to-day immediacy, they can also encourage companies to stay innovative and relevant. This study used the descriptive qualitative method. Data were collected using the method of observation, literature study, and documentation. The analytical method used is Design Review with stages: Descriptive, Formal Analysis, Interpretation, and Evaluation. The results of this study can be used in advertising appropriately by considering the target audience and product characteristics so that it is useful for students and practitioners to increase knowledge about advertising and social media, know the process of reviewing advertisements, and become a reference in designing communicative, aesthetic, and interesting Keywords: Advertising, Social Media, Social Media Advertising Strategy
The Postmodernism Revolution In The Art World Of Lady Gaga Pratomo, Evan Raditya
VCD: Journal of Visual Communication Design Vol. 4 No. 1 (2019): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v4i1.1386

Abstract

The art world changes from time to time. Likewise, in the world of singing, this has turned to postmodern. In the field of music industry, it is also shifting to postmodern culture, which is marked by the rise of the interests of popular culture as part of commodity culture and the culture of consumerism, capitalism. The phenomenon of the artist Lady Gaga always attracts public attention. Style, appearance, video clips and choreographers often cause controversy Cultural changes can be seen starting from video clips, choreographers in each stage, appearance, manner of dress, make-up show the characteristics of postmodernism.
Co-Authors Adriana Azhar Sularjo Aura Dhiya Ulhaq Berlian Beatrix Rarome Celine Christie Ciawita Lautama Elda Franzia Jasjfi Enrico Enrico Esther Ewitrawati Fransisca Suyanto Pangemanan Hanna Tabita Hasianna Silitonga Hebert Adrianto Marcella Calisya Howard Marina Wardaya Natania Edelynn Fidelia Allen Shienny Megawati Susanto Shienny Megawati Sutanto Wira Widjaja Lindarto Yan Yan Sunarya Yan Yan Sunarya