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All Journal Jurnal Bisnis, Manajemen, dan Ekonomi
Juansya Juansya
Universitas Muhamamdiyah Palembang
Economics, Econometrics & Finance

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Pengaruh Kualitas Layanan, Harga dan Aksesibilitas Terhadap Loyalitas Melalui Kepuasan Wisatawan Sebagai Variabel Intervening Pada Objek Wisata Air Kabupaten Penukal Abab Lematang Ilir (Pali) Juansya Juansya; Sri Rahayu; Tobari Tobari
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 3 No. 4 (2022): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v3i4.843

Abstract

This study aims to determine the Effect of Service Quality, Price and Accessibility on Loyalty through Tourist Satisfaction as an Intervening Variable in Water Tourism Objects in PALI Regency. This type of research is Associative. The sample in this study amounted to 97 selected using purposive sampling technique. The data used in this study are primary data with questionnaire data collection methods. The results of the study show that: (1) There is a significant influence between service quality, price and accessibility together on loyalty through tourist satisfaction as an intervening variable in water tourism objects in PALI district. (2) There is a significant influence between service quality, price and accessibility together on loyalty through tourist satisfaction as an intervening variable in water tourism objects in PALI district. (3) There is a significant influence between service quality, price and accessibility together on tourist satisfaction at water tourism objects in PALI district
Co-Authors Sri Rahayu Tobari Tobari