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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Bisnis Sriwijaya Societa: Jurnal Ilmu-Ilmu Agribisnis Enrichment : Journal of Management ZAHRA: Research and Tought Elementary School of Islam Journal Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Quantitative Economics and Management Studies International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Jurnal Kewarganegaraan Jurnal Pengabdian kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT) IIJSE Journal of Current Studies in SDGs Journal of Current Studies in SDGs SURYA EDUKASI
Sri Rahayu
Universitas Muhammadiyah Palembang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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ANALISIS PENDAPATAN USAHATANI DAN SALURAN PEMASARAN BIBIT KARET RAKYAT DI DESA AIR BATU KECAMATAN TALANG KELAPA KABUPATEN BANYUASIN PROPINSI SUMATERA SELATAN Lestari, Sri Rahayu Endang
Societa: Jurnal Ilmu-Ilmu Agribisnis Vol 7, No 1 (2018): Jurnal Societa: Penelitian Ilmu-Ilmu Agribisnis
Publisher : Muhammadiyah University of Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 ABSTRACT The purpose of this study was to determine how much farm income and marketing channels for smallholder rubber seeds in Air Batu Village, District of Talang Kelapa, Banyuasin Regency. The implementation of this research had started from July to August 2015. The research method used  survey method. Primary data collection was done by direct observation in the field and secondary data was obtained from village, sub-district, district monographs and written sources. The results showed that the average income from the results of rubber nursery farming activities in Air Batu village was Rp. 7,560,084.00 - per hectare, while the marketing channel for smallholder rubber seedling farming in Air Batu Village is from farmers to village collectors (agents) and forwarded to consumers inside and outside the Banyuasin Regency. It can also be concluded that the income of rubber nursery farming in polybags cultivated by farmers in Air Batu Village is good enough, to reduce production costs, farmers should not buy sleeping eye stum seeds to other parties, but strive to make their own nurseries or groups. The recommended advice from this research is looks like better for the farmers join farmer groups of rubber nursery farming, so if there is a problem, it can be solved together. The government is also expected to provide assistance to farmers, in the form of distribution services, for smallholder rubber seeds, so that farmers should not have to wait too long to make a profit.ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui berapa besar pendapatan usahatani dan saluran pemasaran bibit karet rakyat di Desa Air Batu Kecamatan Talang Kelapa Kabupaten Banyuasin.  Pelaksanaan penelitian ini dimulai dari bulan Juli sampai Agustus 2015. Metode penelitian yang digunakan adalah metode survey. Pengambilan data primer dilakukan dengan pengamatan langsung dilapangan dan data sekunder diperoleh dari monografi desa, kecamatan, kabupaten dan sumber-sumber tertulis. Hasil penelitian menunjukkan bahwa rata-rata pendapatan dari hasil kegiatan usahatani pembibitan karet di desa Air Batu sebesar Rp. 7.560,084,00,- per hektar. Sedangkan Saluran pemasaran usahatani bibit karet rakyat di Desa Air Batu adalah mulai dari Petani ke Pedagang Pengumpul Desa (agen) dan diteruskan ke  Konsumen di dalam dan di luar Kabupaten Banyuasin. Dalam penelitian ini juga dapat disimpulkan bahwa pendapatan usahatani pembibitan karet dalam polybag yang diusahakan oleh petani di Desa Air Batu sudah cukup baik, untuk memperkecil biaya produksi sebaiknya para petani tidak membeli bibit stum mata tidur kepada pihak lain, tetapi diupayakan agar membuat pembibitan sendiri atau berkelompok.  Adapun saran yang dianjurkan dari penelitian ini adalah diharapkan kedepan petani membentuk kelompok tani untuk usahatani pembibitan karet, sehingga jika ada suatu permasalahan dapat diatasi secara bersama-sama. Pemerintah juga diharapkan memberikan bantuan kepada para petani berupa jasa penyaluran bibit karet rakyat, sehingga para petani tidak perlu menunggu lama untuk memperoleh keuntungan
ANALISIS PENDAPATAN USAHATANI DAN SALURAN PEMASARAN BIBIT KARET RAKYAT DI DESA AIR BATU KECAMATAN TALANG KELAPA KABUPATEN BANYUASIN PROPINSI SUMATERA SELATAN Lestari, Sri Rahayu Endang
Societa: Jurnal Ilmu-Ilmu Agribisnis Vol 7, No 1 (2018): Jurnal Societa: Penelitian Ilmu-Ilmu Agribisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jsct.v7i1.1138

Abstract

 ABSTRACT The purpose of this study was to determine how much farm income and marketing channels for smallholder rubber seeds in Air Batu Village, District of Talang Kelapa, Banyuasin Regency. The implementation of this research had started from July to August 2015. The research method used  survey method. Primary data collection was done by direct observation in the field and secondary data was obtained from village, sub-district, district monographs and written sources. The results showed that the average income from the results of rubber nursery farming activities in Air Batu village was Rp. 7,560,084.00 - per hectare, while the marketing channel for smallholder rubber seedling farming in Air Batu Village is from farmers to village collectors (agents) and forwarded to consumers inside and outside the Banyuasin Regency. It can also be concluded that the income of rubber nursery farming in polybags cultivated by farmers in Air Batu Village is good enough, to reduce production costs, farmers should not buy sleeping eye stum seeds to other parties, but strive to make their own nurseries or groups. The recommended advice from this research is looks like better for the farmers join farmer groups of rubber nursery farming, so if there is a problem, it can be solved together. The government is also expected to provide assistance to farmers, in the form of distribution services, for smallholder rubber seeds, so that farmers should not have to wait too long to make a profit.ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui berapa besar pendapatan usahatani dan saluran pemasaran bibit karet rakyat di Desa Air Batu Kecamatan Talang Kelapa Kabupaten Banyuasin.  Pelaksanaan penelitian ini dimulai dari bulan Juli sampai Agustus 2015. Metode penelitian yang digunakan adalah metode survey. Pengambilan data primer dilakukan dengan pengamatan langsung dilapangan dan data sekunder diperoleh dari monografi desa, kecamatan, kabupaten dan sumber-sumber tertulis. Hasil penelitian menunjukkan bahwa rata-rata pendapatan dari hasil kegiatan usahatani pembibitan karet di desa Air Batu sebesar Rp. 7.560,084,00,- per hektar. Sedangkan Saluran pemasaran usahatani bibit karet rakyat di Desa Air Batu adalah mulai dari Petani ke Pedagang Pengumpul Desa (agen) dan diteruskan ke  Konsumen di dalam dan di luar Kabupaten Banyuasin. Dalam penelitian ini juga dapat disimpulkan bahwa pendapatan usahatani pembibitan karet dalam polybag yang diusahakan oleh petani di Desa Air Batu sudah cukup baik, untuk memperkecil biaya produksi sebaiknya para petani tidak membeli bibit stum mata tidur kepada pihak lain, tetapi diupayakan agar membuat pembibitan sendiri atau berkelompok.  Adapun saran yang dianjurkan dari penelitian ini adalah diharapkan kedepan petani membentuk kelompok tani untuk usahatani pembibitan karet, sehingga jika ada suatu permasalahan dapat diatasi secara bersama-sama. Pemerintah juga diharapkan memberikan bantuan kepada para petani berupa jasa penyaluran bibit karet rakyat, sehingga para petani tidak perlu menunggu lama untuk memperoleh keuntungan
PENGARUH GAYA HIDUP DAN PERSEPSI MAHASISWA TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI KOTA PALEMBANG SRI RAHAYU; ZUHRIYAH .; SILVIA BONITA
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 13, No 3 (2015): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.013 KB) | DOI: 10.29259/jmbs.v13i3.3374

Abstract

Formulation of the problem was whether or not there is a significant the influence of lifestyle and student perceptions on purchasing decision by online in Palembang. The study aimed for finding out between lifestyle and student perceptions on purchasing decision by online in Palembang. The study was conducted by using associative for finding out whether or not lifestyle and student perceptions influence on purchasing decision by online Palembang. There were two variables; (1) lifestyle and student perceptions and (2) dependence variable was Purchasing decision that developed to be 14 indicators. The population was all of active students at private universities of Palembang. The sample was 346 by using purposive sampling. The data was primary data as source analysis. The data was collected by using questionnaire. The data was analyzed by using multiple linier regression. The result showed that there was a significant influence between lifestyle and student perceptions on purchasing decision by online in Palembang.
Pengaruh Persepsi Risiko dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Secara online Saat Terjadi Pandemi Covid 19 di Seberang Ulu II Kota Palembang Muhammad Rudi Rahman Wijaya; Sri Rahayu; Nadia Afriliana Nadia Afriliana
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 2 No. 3 (2021): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The formulation of the problem in this study is, is there an effect of risk perception and consumer trust on online purchasing decisions during the Covid-19 pandemic in Seberang Ulu II, Palembang City. This study aims to determine the effect of risk perception and consumer confidence on online purchasing decisions during the Covid-19 pandemic in Seberang Ulu II, Palembang City. The research was conducted using associative research methods. The population in this study were residents in the Seberang Ulu II District of Palembang City. The sampling technique used purposive sampling method with a sample size of 100 people. The data used are primary data. Data collection method through questionnaire. The data analysis used is qualitative and quantitative analysis. The analysis technique used is multiple linear regression analysis, F test, t test and coefficient of determination (R2) with a significant level of 5%. The results showed that there was an effect of risk perception and consumer trust on online purchasing decisions during the Covid-19 pandemic in Seberang Ulu II, Palembang City. This is evidenced by the results of multiple linear regression Y = 1.457 + 0.294X1 + 0.289X2. The results of the F test show that there is a positive and significant influence on risk perceptions and consumer trust on purchasing decisions with the value of Fcount (33.127)> F table (3.09) with a significant 0.000 <sig α = 0.05. The t-test results revealed that the perception of risk had a significant influence on purchasing decisions with a tcount (3.221)> ttable (1.66) with a significance of 0.002 <sig α = 0.05. Consumer trust has an effect on purchasing decisions with tcount (3,415)> t table (1.66) with a significance of 0.001 <sig α = 0.05. The determination coefficient test of 0.394 (39.4%) variables of risk perception and consumer confidence is able to explain online purchasing decisions during the Covid-19 pandemic in Seberang Ulu II, Palembang City. Meanwhile, 60.6% is explained by other factors outside the research.
BUDIDAYA JAHE DI PESANTREN AULIA CENDIKIA Abid Djazuli; Sri Rahayu; Yudistira; Ertati Suarni; Eko Ariyanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5: Oktober 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i5.363

Abstract

Pemberdayaan lahan kosong yang dimanfaatkan untuk budidaya jahe diselenggarakan di Pondok Pesantren Aulia Cendekian Palembang. Tujuan pelatihan ini adalah memberikan pemahaman dan keterampilan bagi santri Pondok Pesantren Aulia Cendekian Palembang dalam budidaya jahe serta pembuatan produk minuman berupa jahe instan secara praktek langsung. Acara pelatihan ini merupakan kegiatan pengabdian kepada masyarakat bagi dosen – dosen lintas disiplin ilmu yang bekerjasama dengan Pondok Pesantren Aulia Cendekia Palembang. Manfaat pelatihan pelatihan ini adalah berupa transfer ilmu pengetahuan kepada seluruh santri Pondok Pesantren Aulia Cendekian Palembang agar dapat memperoleh pengetahuan dan pemahaman mengenai cara budidaya jahe dan memanfaatkannya sebagai produk minuman berupa jahe instant.
Pengaruh Kualitas Layanan, Harga dan Aksesibilitas Terhadap Loyalitas Melalui Kepuasan Wisatawan Sebagai Variabel Intervening Pada Objek Wisata Air Kabupaten Penukal Abab Lematang Ilir (Pali) Juansya Juansya; Sri Rahayu; Tobari Tobari
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 3 No. 4 (2022): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v3i4.843

Abstract

This study aims to determine the Effect of Service Quality, Price and Accessibility on Loyalty through Tourist Satisfaction as an Intervening Variable in Water Tourism Objects in PALI Regency. This type of research is Associative. The sample in this study amounted to 97 selected using purposive sampling technique. The data used in this study are primary data with questionnaire data collection methods. The results of the study show that: (1) There is a significant influence between service quality, price and accessibility together on loyalty through tourist satisfaction as an intervening variable in water tourism objects in PALI district. (2) There is a significant influence between service quality, price and accessibility together on loyalty through tourist satisfaction as an intervening variable in water tourism objects in PALI district. (3) There is a significant influence between service quality, price and accessibility together on tourist satisfaction at water tourism objects in PALI district
The Influence of Taste and Price on Consumer Satisfaction Ade Perdana Siregar; Nofirman Nofirman; Muhammad Yusuf; Imam Jayanto; Sri Rahayu
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.63 KB) | DOI: 10.35877/454RI.qems1276

Abstract

The purpose of this study was to analyze the influence of taste and price on consumer satisfaction at a western fast food restaurant. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that taste has a positive and significant effect on consumer satisfaction, the t-count value is 22,984 which is greater than the t-table value of 1.661, testing the second hypothesis (H2) which states that price has a positive and significant effect on consumer satisfaction, the t-count value is 23,908, which is greater than the t-table value of 1.661, which means that taste and price have a positive and significant effect on consumer satisfaction, while the R-square value obtained is 0.865 which states that the taste and price variables affect consumer satisfaction by 86.50% and the remaining 13.50% is influenced by other variables.
Implementation of Customer Relationship Management System to Maintain Service Quality for Customer Sri Rahayu; Pandu Adi Cakranegara; Tienni Mariana Simanjorang; Sy Nurul Syobah; Arifin
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.939

Abstract

Competition in the business world is accompanied by the development of the world of information and communication technology. Technological advances promote digital business trends that require every goods or service company to be able to present their merchandise online, either on business websites or on existing e-commerce platforms, and support digital transactions. between seller and buyer. The ease of transaction for customers is a crucial aspect of the service and process of buying and selling. In an effort to thrive in the competitive business environment, it is a struggle for businesspeople to deliver services that suit the needs of their clients since customers are becoming more discerning and their comfort standards are rising. Improving service to customers is the primary focus of every business in order to consider ways and business processes to maintain customer loyalty; therefore, the objective of this research is to design and build a computerized system to make it easier for businesses to manage the transaction process and to determine the superior features of the system in relation to improving service to customers. By installing a Customer Relationship Management (CRM) system, you may acquire new clients and keep the loyalty of existing ones. The Customer Relationship Management (CRM) system is established to aid administrators in the management of transactional operations, product management, flagship initiatives, and customer promotions. as envisioned and valid for all primary system menu functions, so that it can be developed throughout the implementation phase.
Pengaruh Disiplin Kerja, Kompetensi dan Motivasi Terhadap Kinerja Pegawai Badan Penanggulangan Bencana Daerah Provinsi Sumatera Selatan Angga Saputra; sri Rahayu; Choiriyah Choiriyah
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i1.900

Abstract

The purpose of this study is to determine the effect of work discipline, competence and motivation on employee performance of the Regional Disaster Management Agency of South Sumatra Province. A population of 150 employees was used in the research utilizing the associative approach, and 97 employees responded using a random sampling-based calculation on the Isaac and Michael formulas. The analysis technique uses the Instrument Validity and Reliability Test, the Classical Assumption Test and Multiple Linear Regression using SPSS 25 program. Based on the research results, known that Work Discipline has no significant effect on Employee Performance, Competence and Motivation have a significant effect on Employee Performance partially, while at the same time independent variables can explain the dependent variable of 65.1% while the remaining 34.9% is explained by the variable outside the model not included in this study
Tourist Loyalty to Halal Tourism in Indonesia: The Role of Services Quality, Satisfaction, and Experience Quality Sri Rahayu; Mister Candera
Jurnal Manajemen Bisnis Vol 14, No 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.17790

Abstract

Research aims: This study aims to develop an original model of halal tourism by considering the service quality variable and its effect on tourist loyalty with satisfaction as a mediator variable and experience quality consisting of halal food, halal facilities and services, and people at the destination as moderator variables.Design/Methodology/Approach: This study adopts an empirical approach. Data were collected using questionnaire distributed to respondents that were selected through purposive sampling based on their previous visits to halal destinations in Indonesia. A total of 440 questionnaire responses were subjected to quantitative analysis using the Structural Equation Modeling.Research findings: Our study findings indicated that services quality was one of the factors with positive, significant impacts (direct and indirect) on tourist loyalty. In addition, experience quality seemed to strengthen this impact.Theoretical Contribution/Originality: This research offered a novel insight that that the satisfaction and loyalty of tourists visiting halal tourism can be increased through improving experience quality.Practitioners/Policy Implications: This research is expected to be a reference and consideration for halal tourism business actors in their efforts to increase visitor satisfaction where major coniderations should be put on halal accommodation and halal services. Visitor experience is an important factor to increase the number of visitors to halal tourism.Research Limitations/Implications: The large sample size relatively complicated the timely data collection.
Co-Authors Abid Djazuli Afri Yeny Angga Saputra Ari Kartiko, Ari Arief Nuryana Arifin, Arifin Bakti Setyadi Cakranegara, Pandu Adi Choiriyah Diah Isnaini Asiati Eko Ariyanto Fadhil Yamaly Fatimah Ferdinand Salomo Leuwol Gusmiatun Gusmiatun Hafidh Syihab Hendy Tannady Henny Tannady Tan Ilham Arief Imam Jayanto Imriani Idrus Indriana Hanifah Juansya Juansya Junaidi Junaidi Khamaludin, Khamaludin Khoirul Anwar M. Ahlun Nizar Maftuha Nurrahmi Magdalena Magdalena Mister Candera Muhammad Rudi Rahman Wijaya Muhammad Yusuf Nadia Afriliana Nadia Afriliana Nofirman, Nofirman Novriansyah Novriansyah Primadi Candra Susanto Ratna Sesotya Wedadjati Saprid Meliani SILVIA BONITA Siregar, Ade Perdana Siti Nurida Suarni, Ertati Sulaiman Sulaiman Sulton Nawawi Suroso Suroso Suyitno Suyitno suyitno suyitno Sy. Nurul Syobah Tienni Mariana Simanjorang Tobari umi nur afifah Yudistira Zaleha Trihandayani ZUHRIYAH .